The
Collection
VALENCIA
Like a bouquet of freshly-sharpened pencils, but make it marketing resources to grow your brand and woo your audience. Kathleen Kelly approved.
THE SPRITZ
COLLECTION
Like a bouquet of freshly-sharpened pencils, but make it marketing resources to grow your brand and woo your audience. Kathleen Kelly approved.
You've got the milestones. You're missing what happens between them.
The discovery call. The booking. The questionnaire. The gallery delivery. Every one of those is checked off like clockwork.
But your clients are left to their own devices in between — wondering what happens next, filling the silence with questions you've already answered a hundred times.
Skip straight to building workflows without mapping that gap first, and you don't get a system. You get a client experience full of holes — and you're still the one running around trying to catch up.
You walk away with a working, tested system you actually understand — and know how to adjust as your business grows. No more dependency. No more "I have to ask Colie." Just confidence.
Step 3 │ Test It
Together we build out your full system inside Dubsado or HoneyBook — workflows, automations, proposals, emails, and forms — all in your voice. This is where the magic happens.
Step 2 │ Build It
We start with a deep-dive to map your entire client journey — from the first inquiry to the final delivery. Every touchpoint, every automation, every email, planned with intention so the personal moments don't get lost before we ever touch your CRM.
Step 1 │ Map It
The client experience that keeps clients coming back starts the same way — mapped with intention while keeping it personal. This is Step 1.
The result? Total clarity on where your client experience has gaps — and the emails to close them, in your voice.
The Experience Edit is a 10-day sprint where you step back and design the experience you want for your clients first.
The touchpoints, the communication, the moments that matter at every stage from inquiry to offboarding.
This is where you design the kind of experience that has clients raving about you while you're enjoying time at the park with your kids.
👋🏽 Quick heads up: when most people come to me, they want to jump right into building workflows and automations. This isn't that. This is about client communications and the work required to create a seamless, high-touch experience and ensure that your workflows are actually taking work off your plate without making your offers feel cold or overly automated.
Because clear communication creates a better experience—and that’s what leads to better bookings.
Introducing
When your client experience and communication are dialed in, here’s what happens:
If you’re tired of second-guessing your process and want outcomes like these, this is where it starts.
See exactly where your client experience breaks down (mapped, not guessed)
Book clients faster (because responses go out in minutes, not days)
Sound consistent and professional every time (your brand voice is baked in)
Save hours every week (no more writing from scratch)
Give clients a seamless experience (which leads to referrals and repeat work)
MAP YOUR customer journey
Outline your client experience from inquiry to offboarding so you can see where communication breaks down and where emails actually matter.
Plan the inquiry + BOoking Process
Decide how clients raise their hand and map every touchpoint from first contact to booking — so your process is intentional, not improvised.
Plan the onboarding + Delivery Process
Map everything that happens after they say yes — welcome, expectations, prep — so clients never wonder what comes next.
Plan the offboarding
Process
Map your delivery, thank-yous, testimonial requests, and rebooking process so the relationship doesn't stop when the work does.
Plan every email with the 3P framework
Define the Purpose, Personality, and Preview for every email before you write — so Week 2 has one job: draft.
Inside YOur 10-Day Sprint
Write your Communication Library
- Inquiry & booking emails
- Onboarding emails
- Service & delivery emails
- Offboarding emails
- Review, refine & celebrate
What's included
Direct Slack access to me for the full 10 days
The Experience Edit lesson bank + accompanying private podcast
Personalized client journey + email review with the same feedback that helps my clients earn rave reviews, referrals, and repeat bookings.
My Custom GPTS: Clara, ruth, and the Systems Professor email assistant from the AI Systems Squad To help speed up writing the process
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👏🏽 You show up, make decisions, and finish designing your experience and writing the emails that support it in real time.
🔥 The focus is momentum and completion — not passively working through lessons.
🛑 No excuses. Just accountability and support to get your client communication library done and dusted.
You start opening your inbox without dreading it.
"I feel calm and confident. It's a whole personality shift — a massive improvement in my business and my life." — Erin, Family & Newborn Photographer
You start feeling calm and confident, not like you're constantly forgetting something.
"I walked away with a bank of templates I can use right away — and the tools to implement this for all of my offers." — Kelley, Packaging Designer
You start with a bank of emails you'll actually use, on repeat.
"I thought I wouldn't have known where to start... but being able to do it right then and there really helped me find some touch points, some gaps, and really make my process even more refined." — Ina, Pet Photographer + Mentor
"I have emails going out while I'm asleep, on my way home from work, before I get to work — that has been the blessing." — Christi, a Food Scientist who runs her business around a full-time job and Elise, a Family Photographer, put it simply: "Planning it all out and seeing where I could automate things is a huge relief.")
You start having a planned experience that holds up under real life.
"I used to second-guess every message and even ask friends to proofread. Now I draft, drop it in the GPT, and in 5 minutes it's done — and I don't think about it again." — Geneviève, Client Retention Specialist
You start sending without second-guessing yourself.
"We already had the roadmap. It wasn't 'oh my God, what are we doing?' We had a plan." — Xan, Women's Empowerment Photographer on walking into Systems in Session already mapped
You start feeling prepared to create systems for your client experience, instead of overwhelmed.
While The Experience Edit is a newer offer, these emails and frameworks were built from the systems that have supported 300+ students and clients inside my 1:1 services and CRM Blueprint.
"If you would’ve asked me before I joined whether I needed this, I would’ve said no. I’ve been in business for nine years. I have plenty of email templates. I thought I was set. But once I actually sat down and mapped out my full client journey the way you’re meant to, my eyes were opened. I realized how many touch points I was missing."
Angie, Newborn Photographer
"The Experience Edit felt amazing because I was able to take what Colie taught and actually use personality in my emails. They didn’t feel generic anymore — these were emails that sounded like me. Because I have a full-time job, I needed structure, and this helped me create that. Now I have emails going out while I’m asleep, on my way home from work, and before I even get to work."
Christi, Food Consultant
“I thought my emails were fine because I already had workflows and templates, but going through The Experience Edit helped me find gaps and refine my process even more. The 3P framework—purpose, personality, and preview—gave me a completely new perspective on how to structure my emails. It made my already high-touch client experience even more personalized and intentional.”
Ina, Pet Photographer
"The Experience Edit was a complete game-changer for me. Before, my client communication felt choppy—my emails were basic, had no personality, and didn’t clearly tell clients what to do next. Now my clients are led through a process where they know exactly what to expect, while still getting to see my personality, which makes my experience feel both professional and personable."
Alyssa, Newborn Photographer
"When I sat down to map every client touchpoint, I literally kept going, 'Oh wait — there's also that. I know I send this. Oh wait, I wanna add that.' Doing the Experience Edit first was huge — I came up with 56 touchpoints. When we sat down for our first Systems in Session meeting it was like, 'Okay, we know what we want to create. Where do we start?' We had a plan. It worked beautifully — we weren't missing pieces."
xan, women's empowerment portrait photographer
"Before working with Colie, I was missing things left and right. I was taking way too long to respond, forgetting to reply to clients, and sending short emails that had no personality. With the Systems Professor Email Assistant, I wrote over 30 emails in just two working sessions—and now every inquiry tells me how impressed they are with my communication and how organized my process feels."
Erin, Family Photographer
"If you would’ve asked me before I joined whether I needed this, I would’ve said no. I’ve been in business for nine years. I have plenty of email templates. I thought I was set. But once I actually sat down and mapped out my full client journey the way you’re meant to, my eyes were opened. I realized how many touch points I was missing."
Angie, Newborn Photographer
"The Experience Edit was a complete game-changer for me. Before, my client communication felt choppy—my emails were basic, had no personality, and didn’t clearly tell clients what to do next. Now my clients are led through a process where they know exactly what to expect, while still getting to see my personality, which makes my experience feel both professional and personable."
Alyssa, Newborn Photographer
"The Experience Edit felt amazing because I was able to take what Colie taught and actually use personality in my emails. They didn’t feel generic anymore — these were emails that sounded like me. Because I have a full-time job, I needed structure, and this helped me create that. Now I have emails going out while I’m asleep, on my way home from work, and before I even get to work."
Christi, Food Consultant
my superpower is making complicated shit simple, particularly with regards to systems strategy + automations for photographers.
I'm Colie James:
Your Systems Professor
Before I started Colie James Photography in 2012, offering in-home family + newborn photography sessions, I was a college professor for 10 years..
But how did I get here… as THE go-to systems guru for photographers?
On my birthday in 2020, I was a guest on the This Can’t Be That Hard podcast, spreading my love for all things CRMs. This was the spark that led to the creation of my Dubsado implementation course for photographers + later my Dubsado VIP Day setup services. Thanks Annemie 😍
From “Copy, Paste, Pray” to Confident, Consistent Communication
Geneviève Masioni - Customer experience & retention specialist
"I noticed I never spent less than 15 minutes writing an email — sometimes longer — because I was overthinking or trying to find the links I needed to send.”
“Client experience is one of my selling points now. People aren’t just paying for the deliverable — they’re paying for the experience.”
“I talk to Ruth every single day. She helps me set boundaries and respond clearly without emotion — protecting the relationship while saving me so much time.”
When Genevieve first joined The Experience Edit, she realized she was spending at least 15 minutes writing almost every client email — overthinking wording, searching for links, and rebuilding the same message from scratch. She had a long Apple Notes list with bits of past emails, but no true system, structure, or templates to rely on.
INSIDE THE EXPERIENCE EDIT:
With the AI Systems Squad, Genevieve rebuilt her communication library from the ground up. Clara (Customer Journey Guide) helped her map her entire client experience, 27 touchpoints. Then she drafted her entire client communication library using the Systems Professor Email Assistant and my 3P Framework: Purpose, Personality, Preview. Finally, Ruth — the response strategist — quickly became her daily companion.
And the results showed up fast. One of her first wins?
Using a Ruth-polished email to confidently respond to a pricing objection — and booking a $15,000 client because of it.
- 27 mapped and rewritten client emails
- 80% of all communication now automated
- A $15K client booked from one confident email
- New upsells + rebooking opportunities created from her revised templates
- Stronger boundaries, clearer communication, and calmer responses
Listen on...
This is NOT for you if...
You want plug-and-play templates you can use without thinking through your own process first.
You’re not willing to show up live and do the work during the sprint.
You're convinced the problem is workflows and automations, and you're not interested in looking at the experience before you build them.
This is for you if...
You're established, booked, and delivering a great experience — you're just the one holding every piece of it together manually, and you're ready to change that.
You want to design your premium client experience with structure and accountability, but have no idea how to figure it out alone.
Your client experience has been designed by accident more than intention, and you want to change that in ten focused days.
What you’ll walk away with:
Your client experience mapped out & and the emails to deliver it - so you can respond faster, stay consistent, and book more clients with confidence.
inside your client Experience
Every touchpoint your client will move through and email they'll receive, organized into 5 phases:
1️⃣ Inquiry – The first touchpoints that create trust and excitement from the moment someone reaches out.
2️⃣ Booking – Everything from your proposal delivery to payment confirmation. Make it easy for clients to say yes and feel confident doing it.
3️⃣ Onboarding – Welcome emails, prep guides, and next-step checklists.
Set clear expectations and eliminate that “what happens next?” feeling.
4️⃣ Client Delivery – Updates, reminders, and delivery notes.
Keep clients informed and engaged every step of the way.
5️⃣ Offboarding – Thank-yous, testimonials, and rebooking invitations. Wrap up every project with confidence, gather glowing reviews, and plant the seed for what’s next.
Every phase comes with fill-in-the-blank templates and examples that make writing easy, with advice to personalize each one so it still sounds like you.
Ruth is your response strategist, helping you navigate tricky client emails with calm, clarity, and confidence.
Ruth - Response Strategist
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This Assistant helps you draft every client email using the 3P Framework — so you can write faster without losing your voice.
Systems Professor Email ASssistant
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Clara is your strategic sidekick for mapping a seamless client journey—before you write a word or build a workflow.
Clara- Customer Journey Guide
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Plus, you’ll get access to my AI System Squad. A set of done-for-you bots that help you write, polish, and personalize your client emails in minutes.
What Makes This Sprint Different
01.
We Plan Before We Write.
Most email advice jumps straight to wording.
This sprint starts with your client journey — so every email has a clear role and purpose.
Not every possible scenario.
We prioritize the emails your business actually runs on — inquiry, booking, onboarding, and beyond.
No self-paced lessons sitting unfinished.
You’re making decisions, writing, and finishing in real time with guidance and accountability.
You don’t leave with ideas.
You finish the emails that have been sitting on your to-do list.
And you stop second-guessing them.
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We Focus on the Emails That Matter.
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This is a live sprint— With Momentum.
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The Goal Is Completion.
This is not another course you buy and never use.
This is a live sprint designed for participation, momentum, and completion — with structure and accountability built in so the work actually gets done.
From "It's All in My Head" to a Client Experience That Can Run Itself
Jordan Craig · Wedding + Commercial Photographer
"Client communication was a surprise to me — I thought it was all about the systems and the automations. And then the lightbulb came on."
Converted an existing engagement client into his highest wedding package to date — a $2,100 deposit on an $8,400 package — within 30 days.
When Jordan did The Experience Edit inside Systems in Session, he was already delivering a high-touch client experience — he just couldn't see it. Everything he wanted clients to know about his services, he said verbally on intro calls and hoped it landed. He had no map of what the journey looked like from his clients' side, no written communication to back it up, and one copy-paste email he'd send for reviews when he remembered.
INSIDE THE EXPERIENCE EDIT:
When Jordan mapped his full client experience using Clara (Customer Journey Guide), something clicked. Every conversation he'd been having verbally on calls — about videography, drone coverage, second shooters — existed nowhere in writing. And the booking call, he realized, was the worst possible moment to introduce those decisions. For the first time he could see the entire journey from his clients' perspective — and exactly when they'd actually be ready to hear about what else he offered. What he didn't expect was what came next — tools he didn't even know were part of the program, like the Systems Professor Email Assistant, that got him 90% of the way to emails that actually sounded like him.
- 33 client emails mapped and written from scratch
- 11 client education emails introducing add-on services at the right moment
- Went from bare-minimum communication to an ongoing conversation with every client with less effort
- Clients are now replying to emails unprompted — the trust feedback loop is building
- Walked into a high-stakes sales call with prospective clients and their parents and felt completely confident
- First time his verbal client education was captured and systematized — nothing falls through the cracks anymore
Listen on...
"I have been leaving my clients in the dark for long stretches of time — and I didn't even realize it. Now that I have a whole framework of the right communication at the right time… I know I'm delivering an experience that's more dialed in."
If I want to join Systems in Session should I join Experience Edit too?
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My systems process starts with mapping your client journey. If you are ready to tackle your entire client experience systems together, jump straight into Systems in Session (Experience Edit is included). If you are not ready to fully design and implement systems right now, start with Experience Edit for an immediate ROI with a planned client journey and client email templates you can use on repeat.
Frequently Asked Questions
Will this work if I already have some email templates?
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Absolutely. If you have not explicitly planned your client journey and then wrote emails specifically to guide it, there will be room for improvement. Using my 3P Framework, we'll make sure your emails effectively guide your clients through your process to build trust and keep them informed at each step.
Frequently Asked Questions
Is this a course or a sprint?
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This is a sprint. While you’ll have access to a supporting lesson bank, the value of The Experience Edit comes choosing your two-week accountability window to make decisions and finish your emails during the sprint — not passively working on content over time.
Frequently Asked Questions
Are you going to be teaching me how to automate these emails?
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This sprint doesn’t cover CRM workflows — it gives you the strategy, templates, and AI tools to write the emails that power them. Once your emails are done, Systems in Session is your next step to automate the full client experience.
Frequently Asked Questions
What if I don't have Dusbado or Honeybook?
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No problem! The Experience Edit is completely CRM-agnostic. The process works outside your tool and the emails we write can be added to any CRM/tool as templates. I've had clients inside Experience Edit using Dubsado, Honeybook, 17Hats, Pixieset, SproutStudio, Unscripted, Photobiz, or no CRM at all!
Frequently Asked Questions
What happens after the Sprint ends?
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At the end of the sprint, you will have a fully mapped client journey and client communication library you can use inside the tool of your choice. If you would like to work together on implementation to create automated workflows, you can join Systems in Session.
Frequently Asked Questions
She Thought She Needed Better Workflows — Turns Out, She Needed Better Emails
Kara Duncan - Search-driven Marketing Strategist
“I heard Colie say people think they’re hiring her for workflows — but they’re actually hiring her for emails. I didn’t believe her… until I signed up for The Experience Edit.”
“I didn’t realize how many emails there were… or how important they were. I implemented the emails exactly how Colie teaches… and it was night and day."
"My whole email used to feel transactional. Now when I send it, I feel so good about it — it doesn't feel pushy. I just finally know what to say."
Kara had a “technically correct” booking process in Dubsado — a proposal, contract, invoice — but something wasn’t clicking. Clients hesitated. Bookings stalled. And she found herself relying on bland, transactional emails she’d written on busy days just to get something out the door.
INSIDE THE EXPERIENCE EDIT:
Once Kara stepped inside the course, she realized she didn’t need new workflows — she needed communication that actually converted. Using the 3P Framework, she rebuilt the emails around her inquiry + booking process so clients knew exactly what to do next.
She also started recording short 5–7 minute Loom videos to walk clients through their proposal (and even their website), replacing sales calls entirely. When she paired her improved emails with that Loom walkthrough, the results were immediate.
One inquiry slipped through when she used her old emails — but the very next inquiry?
She used what she learned in The Experience Edit
And it became the fastest anyone had ever paid her.
- A true 5-minute booking process — proposal → contract → invoice
- Sales calls replaced with 5–7 minute Loom videos clients love
- Dramatically faster bookings (“the fastest anyone has ever paid me”)
- Follow-ups feel easy because she finally knows what to say
- More confidence in her communication — and more clarity for her clients
Listen on...
here's the bottom line...
Ready to jump in? Join Systems in Session and get immediate access to Experience Edit or join the waitlist to get notified for the next sprint.
You’ve already done the hard part: realizing you deserve more peace in your business... and your clients deserve better too!
The Experience Edit gives you the strategy, support, and structure to communicate clearly, book confidently, and sound like yourself every step of the way.
Join the Waitlist for the Next Group Sprint