A live, 5-day client communication sprint where you plan your client journey and write the inquiry, booking, and onboarding emails that support it — with real-time guidance and accountability.
Learn how to map your client journey and write the emails that support it, in just 5 days.
grab your spot
You didn’t start your business to babysit your inbox.
When you can anticipate what your clients need to know — and plan for it in advance — email stops being handled on the fly.
But when your client communication isn’t mapped, every email becomes a decision.
What do I say?
Did I already explain this?
Am I being too much… or not enough?
Those “quick emails” steal time, energy, and confidence — and they quietly slow down your business.
Here’s the truth: It’s not just an email problem. It’s a client experience problem.
If you don’t know where an email fits in the journey, no template will ever feel right.
Before you worry about what to say—or how to automate it—you need to understand where each email fits in the client journey and what it’s meant to do.
Once the experience is mapped, the communication gets simpler. When your communication is clear, then you can build systems and automation to deliver it.
👋🏽 Quick heads up: when most people think “email,” they think marketing campaigns and nurture sequences. This isn’t that. This is about client communication, making sure the way you show up in your inbox matches the brand your clients see everywhere else.
Because clear communication creates a better experience—and that’s what leads to better bookings.
I want better emails
We start with your client experience.
so We don’t start with writing emails.
Give clients a seamless experience (which leads to referrals and repeat work)
Save hours every week (no more writing from scratch)
Sound consistent and professional every time (your brand voice is baked in)
Book clients faster (because responses go out in minutes, not days)
When your client experience and communication are dialed in, here’s what happens:
If you’re tired of second-guessing your emails and want outcomes like these, this is where it starts.
MAP YOUR customer journey
Outline your client experience from inquiry to offboarding so you can see where communication breaks down and where emails actually matter.
DECIDE WHAT EMAILS YOU ACTUALLY NEED
Identify which emails belong in each phase, which ones can be cut, and where gaps exist—so every email has a clear job.
PLAN EACH EMAIL WITH THE 3P FRAMEWORK
Define the Purpose, Personality, and Preview for each email before you write, so drafting feels simple and intentional.
WRITE YOUR INQUIRY, BOOKING, AND ONBOARDING EMAILS
Draft the emails that move leads into booked clients and guide them through the start of your process.
FINISH YOUR ONBOARDING, SERVICE, DELIVERY, AND OFFBOARDING EMAILS
Complete the rest of your client communication library so clients feel supported from booking through final delivery and beyond.
Inside Our 5-Day Sprint
April 6-10, 2026
Inside Our 5-Day Sprint
next sprint april 6-10, 2026
Map Your Customer Journey
You’ll map your client journey from inquiry to offboarding so you can clearly see:
- where communication breaks down
- where clients feel confused or overwhelmed
- which emails actually matter
No writing yet. Just clarity and context—so you’re not fixing emails in isolation.
By the end of Day 1, you’ll have a clear map of your entire client journey so you can see exactly where communication belongs.
Day One
Day four
Day two
Day three
Day five
Identify the Moments That Need Communication
You identify:
- moments that require reassurance
- moments that require direction
- moments that require boundaries
- moments that move the process forward
This step answers:
“Where does communication actually matter?”
Not every step needs an email. This is where restraint starts.
By the end of Day 2, you’ll know exactly which emails your process actually needs—and which ones you can eliminate.
Day one
Day four
Day three
Day five
Plan Each Email Using the 3P Framework
For each email, you define:
- Purpose — why this email exists
- Personality — how it should sound (you, not “professional”)
- Preview — what it prepares the client for next
By the end of Day 3, every email will have a clear purpose and structure, so writing becomes straightforward instead of overwhelming.
Day one
Day four
Day five
WRITE YOUR INQUIRY, BOOKING, AND ONBOARDING EMAILS
You’ll start with the first half of your client experience — the emails that guide a lead from inquiry to becoming a booked client.
You’ll draft emails for:
• Inquiry response
• Discovery / consultation invitation (if used)
• Proposal or booking instructions
• Booking confirmation
• Initial onboarding guidance
By the end of Day 4, the front half of your communication system is finished — the emails that turn interested leads into confident clients.
Day one
Day five
COMPLETE YOUR SERVICE, DELIVERY, AND OFFBOARDING EMAILS
These emails guide clients through the experience and beyond it, ensuring the relationship doesn’t end when the work is delivered.
You’ll draft emails for:
• Remaining onboarding communication
• Service preparation or reminders
• Delivery notifications
• Offboarding and thank-you messages
• Invitations to review, refer, or rebook
By the end of Day 5, you’ll have a complete client communication library from inquiry to delivery — mapped, written, and ready to send.
Day one
What's included
Access to a 5-day Support Sprint from april 6-10, 2026
5 live office hours to keep you on track and daily prompts inside a private Slack community (12-1pm MT)
Email Like you mean it lesson bank + accompanying private podcast
Personalized client journey + email review with the same feedback that helps my clients earn rave reviews, referrals, and repeat bookings.
My Custom GPTS: Clara, ruth, and the Systems Professor email assistant from the AI Systems Squad To help speed up writing the process
🤩
🦄
🥳
😎
😍
👏🏽 You show up, make decisions, and finish your emails in real time.
🔥 The focus is momentum and completion — not passively working through lessons.
🛑 No excuses. Just accountability and support to get your client communication library done and dusted.
"If you would’ve asked me before I joined whether I needed this, I would’ve said no. I’ve been in business for nine years. I have plenty of email templates. I thought I was set. But once I actually sat down and mapped out my full client journey the way you’re meant to, my eyes were opened. I realized how many touch points I was missing."
Angie, Newborn Photographer
"Email Like You Mean It felt amazing because I was able to take what Colie taught and actually use personality in my emails. They didn’t feel generic anymore — these were emails that sounded like me. Because I have a full-time job, I needed structure, and this helped me create that. Now I have emails going out while I’m asleep, on my way home from work, and before I even get to work."
Christi, Food Consultant
“I thought my emails were fine because I already had workflows and templates, but going through Email Like You Mean It helped me find gaps and refine my process even more. The 3P framework—purpose, personality, and preview—gave me a completely new perspective on how to structure my emails. It made my already high-touch client experience even more personalized and intentional.”
Ina, Pet Photographer
"Email Like You Mean It was a complete game-changer for me. Before, my client communication felt choppy—my emails were basic, had no personality, and didn’t clearly tell clients what to do next. Now my clients are led through a process where they know exactly what to expect, while still getting to see my personality, which makes my experience feel both professional and personable."
Alyssa, Newborn Photographer
“Working on my customer journey and writing those emails completely changed my client experience. Now about 80% of my communication is automated, and those emails are really doing the heavy lifting for me. They help me set boundaries, guide my clients through the process, and make working with me feel easy and organized.”
Genevieve, Customer Experience Specialist
"Before working with Colie, I was missing things left and right. I was taking way too long to respond, forgetting to reply to clients, and sending short emails that had no personality. With the Systems Professor Email Assistant, I wrote over 30 emails in just two working sessions—and now every inquiry tells me how impressed they are with my communication and how organized my process feels."
Erin, Family Photographer
my superpower is making complicated shit simple, particularly with regards to systems strategy + automations for photographers.
I'm Colie James:
Your Systems Professor
COLIE, I TRUST YOU — PLEASE MAKE THIS EASY
Before I started Colie James Photography in 2012, offering in-home family + newborn photography sessions, I was a college professor for 10 years..
But how did I get here… as THE go-to systems guru for photographers?
On my birthday in 2020, I was a guest on the This Can’t Be That Hard podcast, spreading my love for all things CRMs. This was the spark that led to the creation of my Dubsado implementation course for photographers + later my Dubsado VIP Day setup services. Thanks Annemie 😍
"I noticed I never spent less than 15 minutes writing an email — sometimes longer — because I was overthinking or trying to find the links I needed to send.”
“Client experience is one of my selling points now. People aren’t just paying for the deliverable — they’re paying for the experience.”
“I talk to Ruth every single day. She helps me set boundaries and respond clearly without emotion — protecting the relationship while saving me so much time.”
From “Copy, Paste, Pray” to Confident, Consistent Communication
Geneviève Masioni - Customer experience & retention specialist
When Genevieve first joined Email Like You Mean It, she realized she was spending at least 15 minutes writing almost every client email — overthinking wording, searching for links, and rebuilding the same message from scratch. She had a long Apple Notes list with bits of past emails, but no true system, structure, or templates to rely on.
INSIDE EMAIL LIKE YOU MEAN IT:
With the AI Systems Squad, Genevieve rebuilt her communication library from the ground up. Clara (Customer Journey Guide) helped her map her entire client experience, 27 touchpoints. Then she drafted her entire client communication library using the Systems Professor Email Assistant and my 3P Framework: Purpose, Personality, Preview. Finally, Ruth — the response strategist — quickly became her daily companion.
And the results showed up fast. One of her first wins?
Using a Ruth-polished email to confidently respond to a pricing objection — and booking a $15,000 client because of it.
- 27 mapped and rewritten client emails
- 80% of all communication now automated
- A $15K client booked from one confident email
- New upsells + rebooking opportunities created from her revised templates
- Stronger boundaries, clearer communication, and calmer responses
Listen on...
This is NOT for you if...
You don’t want to step back and look at your client experience before writing.
You’re not willing to show up live and do the work during the sprint.
You’re looking for plug-and-play copy or done-for-you emails.
This is for you if...
You’re tired of overthinking client emails and want a clear plan for what to say and when.
You want to finish the emails your business actually runs on.
You value structure, guidance, and momentum over doing everything on your own.
What you’ll walk away with:
Your client experience mapped out & and the emails to deliver it - so you can respond faster, stay consistent, and book more clients with confidence.
inside your client communication library
You’ll draft and refine every message your client will ever need — organized into 5 key phases:
1️⃣ Inquiry – The first touchpoints that create trust and excitement from the moment someone reaches out.
2️⃣ Booking – Everything from your proposal delivery to payment confirmation. Make it easy for clients to say yes and feel confident doing it.
3️⃣ Onboarding – Welcome emails, prep guides, and next-step checklists.
Set clear expectations and eliminate that “what happens next?” feeling.
4️⃣ Client Delivery – Updates, reminders, and delivery notes.
Keep clients informed and engaged every step of the way.
5️⃣ Offboarding – Thank-yous, testimonials, and rebooking invitations. Wrap up every project with confidence, gather glowing reviews, and plant the seed for what’s next.
Every phase comes with fill-in-the-blank templates and examples that make writing easy, with advice to personalize each one so it still sounds like you.
Ruth is your response strategist, helping you navigate tricky client emails with calm, clarity, and confidence.
Ruth - Response Strategist
3
This Assistant helps you draft every client email using the 3P Framework — so you can write faster without losing your voice.
Systems Professor Email ASssistant
2
Clara is your strategic sidekick for mapping a seamless client journey—before you write a word or build a workflow.
Clara- Customer Journey Guide
1
Plus, you’ll get access to my AI System Squad. A set of done-for-you bots that help you write, polish, and personalize your client emails in minutes.
What Makes This Sprint Different
01.
We Plan Before We Write.
Most email advice jumps straight to wording.
This sprint starts with your client journey — so every email has a clear role and purpose.
Not every possible scenario.
We prioritize the emails your business actually runs on — inquiry, booking, onboarding, and beyond.
No self-paced lessons sitting unfinished.
You’re making decisions, writing, and finishing in real time with guidance and accountability.
You don’t leave with ideas.
You finish the emails that have been sitting on your to-do list.
And you stop second-guessing them.
02.
We Focus on the Emails That Matter.
03.
This is a live sprint— With Momentum.
04.
The Goal Is Completion.
This is not another course you buy and never use.
This is a live sprint designed for participation, momentum, and completion — with structure and accountability built in so the work actually gets done.
This sprint doesn’t cover CRM workflows — it gives you the strategy, templates, and AI tools to write the emails that power them. Once your emails are done, Systems in Session is your next step to automate the full client experience.
Are you going to be teaching me how to automate these emails?
3
Plan for about 1-2 hours per day during the sprint. That includes the live session and focused work time to apply what we’re covering. The sprint is intentionally short and structured so you can make real progress without overhauling your schedule.
How much time does this take each day?
2
It's a sprint. While you’ll have access to a supporting lesson bank, the value of Email Like You Mean It comes from showing up live, making decisions, and finishing your emails during the sprint — not passively watching content over time.
Is this a course or a sprint?
1
The shit you really want to know...
your questions answered
This sprint is best for service-based business owners who already have an offer and want to improve how they communicate with clients — especially around inquiry, booking, and onboarding.
You don’t need to be “good at writing,” but you do need to be willing to show up, make decisions, and do the work during the sprint.
Who is this best for?
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You can get your first email improvements live in just a few hours. Most students complete the course and draft all 5 phases in about a week — but you have lifetime access if you want to go slower.
How long will it take me to implement this?
5
Live participation is strongly encouraged because that’s where the momentum and accountability come from, but attendance during live office hours (12-1pm MT(is not required.
Replays will be available for a limited time, but this sprint is designed to be completed during the live week. If you already know you won’t be able to engage at all during that time, this may not be the right fit.
What if I can’t attend live?
4
“I heard Colie say people think they’re hiring her for workflows — but they’re actually hiring her for emails. I didn’t believe her… until I signed up for Email Like You Mean It.”
“I didn’t realize how many emails there were… or how important they were. I implemented the emails exactly how Colie teaches… and it was night and day."
“I didn’t realize how many emails there were… or how important they were. This will never happen to me again. I’m just going to do everything Colie says from now on.”
She Thought She Needed Better Workflows — Turns Out, She Needed Better Emails
Kara Duncan - Search-driven Marketing Strategist
Kara had a “technically correct” booking process in Dubsado — a proposal, contract, invoice — but something wasn’t clicking. Clients hesitated. Bookings stalled. And she found herself relying on bland, transactional emails she’d written on busy days just to get something out the door.
INSIDE EMAIL LIKE YOU MEAN IT:
Once Kara stepped inside the course, she realized she didn’t need new workflows — she needed communication that actually converted. Using the 3P Framework, she rebuilt the emails around her inquiry + booking process so clients knew exactly what to do next.
She also started recording short 5–7 minute Loom videos to walk clients through their proposal (and even their website), replacing sales calls entirely. When she paired her improved emails with that Loom walkthrough, the results were immediate.
One inquiry slipped through when she used her old emails — but the very next inquiry?
She used what she learned in Email Like You Mean It…
And it became the fastest anyone had ever paid her.
- A true 5-minute booking process — proposal → contract → invoice
- Sales calls replaced with 5–7 minute Loom videos clients love
- Dramatically faster bookings (“the fastest anyone has ever paid me”)
- Follow-ups feel easy because she finally knows what to say
- More confidence in her communication — and more clarity for her clients
Listen on...
EMAILS YOU’LL ACTUALLY USE (AND REUSE)
Most providers come in with fewer than 5 pre-written client emails. After Email Like You Mean It, the average student walks away with 10–20 reusable, on-brand templates.
Your own bank of templates means you stop starting from scratch, save hours, and can finally hit send with confidence.
Top Outcomes of Email Like You Mean It
Proven frameworks. Brand-new delivery.
CLARITY + CONFIDENCE IN CLIENT COMMUNICATION
“I used to second-guess every message and even ask friends to proofread. Now I draft, drop it in the GPT, and in 5 minutes it’s done—and I don’t think about it again.” – Geneviève
No more “life-or-death” emails. You’ll know exactly what to send, when, and why, without overthinking.
Faster writing,
less second-guessing
Challenge data showed that most students replied to client emails in hours, not days—cutting response time in half. One previous student even sent the “magic email” and booked $3,700 in projects within 48 hours.
Quick, thoughtful replies = more leads converted and happier clients.
A smoother experience for you and your clients
“It’s like having an assistant without having an assistant.” – student
Your emails will run in the background, creating a calm, consistent client journey. That means fewer dropped balls, less apologizing, and more referrals.
While Email Like You Mean It is a newer offer, these emails and frameworks were built from the systems that have supported 200+ students and clients inside my 1:1 services and CRM Blueprint.
Email Like You Mean It gives you the strategy, support, and structure to communicate clearly, book confidently, and sound like yourself every step of the way.
You’ve already done the hard part: realizing you deserve more peace in your business... and your clients deserve better too!
Here’s The Bottom Line…
So whether you’re mid-launch, knee-deep in edits, or finally taking a real vacation — your emails will keep building trust, momentum, and booked clients... without needing your 2 a.m. brain to make it happen.
Ready to stop second-guessing and start sending with confidence?
Next Sprint Starts April 6th, 2026