Email Like You Mean It is now The Experience Edit
Design the client experience that earns rave reviews, referrals, and re-bookings.
Included in
YOUR CLIENTS ALREADY LOVE WORKING WITH YOU. YOU’RE JUST WORKING TOO HARD TO MAKE THAT HAPPEN.
Because you can’t automate an experience that you haven’t designed first.
YOU DIDN’T START YOUR BUSINESS TO MAKE 1,000 DECISIONS A DAY.
But when the experience hasn't been designed, that's what happens. Every email is a decision. Every check-in is something you remember to do — not something your process handles.
You're delivering a good experience. You're just the one holding every piece of it together manually.
When you try to automate that?
You don't get a system. You get automated chaos.
The Experience Edit is a 10-day live sprint where you step back and design the experience you want for your clients first.
The touchpoints, the communication, the moments that matter at every stage from inquiry to offboarding.
This is where you design the kind of experience that has clients raving about you while you’re enjoying time at the park with your kids.
👋🏽 Quick heads up: when most people come to me, they want to jump right into building workflows and automations. This isn't that. This is about client communications and the work required to create a seamless, high-touch experience and ensure that your workflows are actually taking work off your plate without making your offers feel cold or overly automated.
Because clear communication creates a better experience—and that’s what leads to better bookings.
Introducing
When your client experience and communication are dialed in, here’s what happens:
Give clients a seamless experience (which leads to referrals and repeat work)
Save hours every week (no more writing from scratch)
Sound consistent and professional every time (your brand voice is baked in)
Book clients faster (because responses go out in minutes, not days)
If you’re tired of second-guessing your emails and want outcomes like these, this is where it starts.
MAP YOUR customer journey
Outline your client experience from inquiry to offboarding so you can see where communication breaks down and where emails actually matter.
Plan the inquiry Process
Decide how clients raise their hand and map every touchpoint from first contact to booking — so your process is intentional, not improvised.
Plan the onboarding Proccess
Map everything that happens after they say yes — welcome, expectations, prep — so clients never wonder what comes next.
Plan the offboarding
Proccess
Map your delivery, thank-yous, testimonial requests, and rebooking process so the relationship doesn't stop when the work does.
Plan every email with the 3P framework
Define the Purpose, Personality, and Preview for every email before you write — so Week 2 has one job: draft.
Inside Our 10-Day Sprint
Write your Communication Library
- Inquiry & booking emails
- Onboarding emails
- Service & delivery emails
- Offboarding emails
- Review, refine & celebrate
Inside Our 10-Day Sprint
Map Your Customer Journey
You’ll map your client journey from inquiry to offboarding so you can clearly see:
- where communication breaks down
- where clients feel confused or overwhelmed
- which emails actually matter
No writing yet. Just clarity and context—so you’re not fixing emails in isolation.
By the end of Day 1, you’ll have a clear map of your entire client journey so you can see exactly where communication belongs.
Plan the inquiry
- how clients enter your world (form, call, or proposal)
- how you qualify and respond to each inquiry
- what moves them from interested to booked
By the end of Day 2, your entire inquiry process is decided and documented.
Plan the onboarding
- how you welcome and orient new clients
- what expectations you need to set upfront
- which prep touchpoints keep things moving
By the end of Day 3, your onboarding is mapped and intentional from start to finish.
Plan the offboarding
- how you deliver and close out the project
- when and how you ask for testimonials
- how you invite clients to rebook or refer
By the end of Day 4, your offboarding and rebooking process exists on purpose, not by accident.
Plan Each Email Using the 3P Framework
- Purpose — why this email exists
- Personality — how it should sound (you, not "professional")
- Preview — what it prepares the client for next
By the end of Day 5, every email is blueprinted. Week 2 has one job: write.
Write every email in your library
Every day of Week 2 is dedicated writing time. With your 3P blueprint in hand, you'll work through your full communication library — no second-guessing, just drafting.
Day 6 — Inquiry & booking emails
Day 7 — Onboarding emails
Day 8 — Service & delivery emails
Day 9 — Offboarding emails
Day 10 — Review, refine & celebrate
By the end of Day 10, you'll have a complete client communication library — mapped, written, and ready to use.
What's included
Access to a 10-day Support Sprint inside a private slack channel
The Experience Edit lesson bank + accompanying private podcast
Personalized client journey + email review with the same feedback that helps my clients earn rave reviews, referrals, and repeat bookings.
My Custom GPTS: Clara, ruth, and the Systems Professor email assistant from the AI Systems Squad To help speed up writing the process
🤩
🥳
😎
😍
👏🏽 You show up, make decisions, and finish designing your experience and writing the emails that support it in real time.
🔥 The focus is momentum and completion — not passively working through lessons.
🛑 No excuses. Just accountability and support to get your client communication library done and dusted.
"If you would’ve asked me before I joined whether I needed this, I would’ve said no. I’ve been in business for nine years. I have plenty of email templates. I thought I was set. But once I actually sat down and mapped out my full client journey the way you’re meant to, my eyes were opened. I realized how many touch points I was missing."
Angie, Newborn Photographer
"The Experience Edit felt amazing because I was able to take what Colie taught and actually use personality in my emails. They didn’t feel generic anymore — these were emails that sounded like me. Because I have a full-time job, I needed structure, and this helped me create that. Now I have emails going out while I’m asleep, on my way home from work, and before I even get to work."
Christi, Food Consultant
“I thought my emails were fine because I already had workflows and templates, but going through The Experience Edit helped me find gaps and refine my process even more. The 3P framework—purpose, personality, and preview—gave me a completely new perspective on how to structure my emails. It made my already high-touch client experience even more personalized and intentional.”
Ina, Pet Photographer
"The Experience Edit was a complete game-changer for me. Before, my client communication felt choppy—my emails were basic, had no personality, and didn’t clearly tell clients what to do next. Now my clients are led through a process where they know exactly what to expect, while still getting to see my personality, which makes my experience feel both professional and personable."
Alyssa, Newborn Photographer
"When I sat down to map every client touchpoint, I literally kept going, 'Oh wait — there's also that. I know I send this. Oh wait, I wanna add that.' Doing the Experience Edit first was huge — I came up with 56 touchpoints. When we sat down for our first Systems in Session meeting it was like, 'Okay, we know what we want to create. Where do we start?' We had a plan. It worked beautifully — we weren't missing pieces."
xan, women's empowerment portrait photographer
"Before working with Colie, I was missing things left and right. I was taking way too long to respond, forgetting to reply to clients, and sending short emails that had no personality. With the Systems Professor Email Assistant, I wrote over 30 emails in just two working sessions—and now every inquiry tells me how impressed they are with my communication and how organized my process feels."
Erin, Family Photographer
"If you would’ve asked me before I joined whether I needed this, I would’ve said no. I’ve been in business for nine years. I have plenty of email templates. I thought I was set. But once I actually sat down and mapped out my full client journey the way you’re meant to, my eyes were opened. I realized how many touch points I was missing."
Angie, Newborn Photographer
"The Experience Edit was a complete game-changer for me. Before, my client communication felt choppy—my emails were basic, had no personality, and didn’t clearly tell clients what to do next. Now my clients are led through a process where they know exactly what to expect, while still getting to see my personality, which makes my experience feel both professional and personable."
Alyssa, Newborn Photographer
"The Experience Edit felt amazing because I was able to take what Colie taught and actually use personality in my emails. They didn’t feel generic anymore — these were emails that sounded like me. Because I have a full-time job, I needed structure, and this helped me create that. Now I have emails going out while I’m asleep, on my way home from work, and before I even get to work."
Christi, Food Consultant
my superpower is making complicated shit simple, particularly with regards to systems strategy + automations for photographers.
I'm Colie James:
Your Systems Professor
COLIE, I TRUST YOU — PLEASE MAKE THIS EASY
Before I started Colie James Photography in 2012, offering in-home family + newborn photography sessions, I was a college professor for 10 years..
But how did I get here… as THE go-to systems guru for photographers?
On my birthday in 2020, I was a guest on the This Can’t Be That Hard podcast, spreading my love for all things CRMs. This was the spark that led to the creation of my Dubsado implementation course for photographers + later my Dubsado VIP Day setup services. Thanks Annemie 😍
From “Copy, Paste, Pray” to Confident, Consistent Communication
Geneviève Masioni - Customer experience & retention specialist
"I noticed I never spent less than 15 minutes writing an email — sometimes longer — because I was overthinking or trying to find the links I needed to send.”
“Client experience is one of my selling points now. People aren’t just paying for the deliverable — they’re paying for the experience.”
“I talk to Ruth every single day. She helps me set boundaries and respond clearly without emotion — protecting the relationship while saving me so much time.”
When Genevieve first joined The Experience Edit, she realized she was spending at least 15 minutes writing almost every client email — overthinking wording, searching for links, and rebuilding the same message from scratch. She had a long Apple Notes list with bits of past emails, but no true system, structure, or templates to rely on.
INSIDE THE EXPERIENCE EDIT:
With the AI Systems Squad, Genevieve rebuilt her communication library from the ground up. Clara (Customer Journey Guide) helped her map her entire client experience, 27 touchpoints. Then she drafted her entire client communication library using the Systems Professor Email Assistant and my 3P Framework: Purpose, Personality, Preview. Finally, Ruth — the response strategist — quickly became her daily companion.
And the results showed up fast. One of her first wins?
Using a Ruth-polished email to confidently respond to a pricing objection — and booking a $15,000 client because of it.
- 27 mapped and rewritten client emails
- 80% of all communication now automated
- A $15K client booked from one confident email
- New upsells + rebooking opportunities created from her revised templates
- Stronger boundaries, clearer communication, and calmer responses
Listen on...
This is NOT for you if...
You want plug-and-play templates you can use without thinking through your own process first.
You’re not willing to show up live and do the work during the sprint.
You're convinced the problem is workflows and automations, and you're not interested in looking at the experience before you build them.
This is for you if...
You're established, booked, and delivering a great experience — you're just the one holding every piece of it together manually, and you're ready to change that.
You want to design your premium client experience with structure and accountability, but have no idea how to figure it out alone.
Your client experience has been designed by accident more than intention, and you want to change that in five focused days.
What you’ll walk away with:
Your client experience mapped out & and the emails to deliver it - so you can respond faster, stay consistent, and book more clients with confidence.
inside your client communication library
You’ll draft and refine every message your client will ever need — organized into 5 key phases:
1️⃣ Inquiry – The first touchpoints that create trust and excitement from the moment someone reaches out.
2️⃣ Booking – Everything from your proposal delivery to payment confirmation. Make it easy for clients to say yes and feel confident doing it.
3️⃣ Onboarding – Welcome emails, prep guides, and next-step checklists.
Set clear expectations and eliminate that “what happens next?” feeling.
4️⃣ Client Delivery – Updates, reminders, and delivery notes.
Keep clients informed and engaged every step of the way.
5️⃣ Offboarding – Thank-yous, testimonials, and rebooking invitations. Wrap up every project with confidence, gather glowing reviews, and plant the seed for what’s next.
Every phase comes with fill-in-the-blank templates and examples that make writing easy, with advice to personalize each one so it still sounds like you.
Ruth is your response strategist, helping you navigate tricky client emails with calm, clarity, and confidence.
Ruth - Response Strategist
3
This Assistant helps you draft every client email using the 3P Framework — so you can write faster without losing your voice.
Systems Professor Email ASssistant
2
Clara is your strategic sidekick for mapping a seamless client journey—before you write a word or build a workflow.
Clara- Customer Journey Guide
1
Plus, you’ll get access to my AI System Squad. A set of done-for-you bots that help you write, polish, and personalize your client emails in minutes.
What Makes This Sprint Different
01.
We Plan Before We Write.
Most email advice jumps straight to wording.
This sprint starts with your client journey — so every email has a clear role and purpose.
Not every possible scenario.
We prioritize the emails your business actually runs on — inquiry, booking, onboarding, and beyond.
No self-paced lessons sitting unfinished.
You’re making decisions, writing, and finishing in real time with guidance and accountability.
You don’t leave with ideas.
You finish the emails that have been sitting on your to-do list.
And you stop second-guessing them.
02.
We Focus on the Emails That Matter.
03.
This is a live sprint— With Momentum.
04.
The Goal Is Completion.
This is not another course you buy and never use.
This is a live sprint designed for participation, momentum, and completion — with structure and accountability built in so the work actually gets done.
From "It's All in My Head" to a Client Experience That Can Run Itself
Jordan Craig · Wedding + Commercial Photographer
"Client communication was a surprise to me — I thought it was all about the systems and the automations. And then the lightbulb came on."
Converted an existing engagement client into his highest wedding package to date — a $2,100 deposit on an $8,400 package — within 30 days.
When Jordan did The Experience Edit inside Systems in Session, he was already delivering a high-touch client experience — he just couldn't see it. Everything he wanted clients to know about his services, he said verbally on intro calls and hoped it landed. He had no map of what the journey looked like from his clients' side, no written communication to back it up, and one copy-paste email he'd send for reviews when he remembered.
INSIDE THE EXPERIENCE EDIT:
When Jordan mapped his full client experience using Clara (Customer Journey Guide), something clicked. Every conversation he'd been having verbally on calls — about videography, drone coverage, second shooters — existed nowhere in writing. And the booking call, he realized, was the worst possible moment to introduce those decisions. For the first time he could see the entire journey from his clients' perspective — and exactly when they'd actually be ready to hear about what else he offered. What he didn't expect was what came next — tools he didn't even know were part of the program, like the Systems Professor Email Assistant, that got him 90% of the way to emails that actually sounded like him.
- 33 client emails mapped and written from scratch
- 11 client education emails introducing add-on services at the right moment
- Went from bare-minimum communication to an ongoing conversation with every client with less effort
- Clients are now replying to emails unprompted — the trust feedback loop is building
- Walked into a high-stakes sales call with prospective clients and their parents and felt completely confident
- First time his verbal client education was captured and systematized — nothing falls through the cracks anymore
Listen on...
"I have been leaving my clients in the dark for long stretches of time — and I didn't even realize it. Now that I have a whole framework of the right communication at the right time… I know I'm delivering an experience that's more dialed in."
The shit you really want to know...
Are you going to be teaching me how to automate these emails?
This sprint doesn’t cover CRM workflows — it gives you the strategy, templates, and AI tools to write the emails that power them. Once your emails are done, Systems in Session is your next step to automate the full client experience.
3
Plan for about 1-2 hours per day during the sprint. That includes the live session and focused work time to apply what we’re covering. The sprint is intentionally short and structured so you can make real progress without overhauling your schedule.
How much time does this take each day?
2
It's a sprint. While you’ll have access to a supporting lesson bank, the value of The Experience Edit comes from showing up live, making decisions, and finishing your emails during the sprint — not passively watching content over time.
Is this a course or a sprint?
1
your questions answered
She Thought She Needed Better Workflows — Turns Out, She Needed Better Emails
Kara Duncan - Search-driven Marketing Strategist
“I heard Colie say people think they’re hiring her for workflows — but they’re actually hiring her for emails. I didn’t believe her… until I signed up for The Experience Edit.”
“I didn’t realize how many emails there were… or how important they were. I implemented the emails exactly how Colie teaches… and it was night and day."
"My whole email used to feel transactional. Now when I send it, I feel so good about it — it doesn't feel pushy. I just finally know what to say."
Kara had a “technically correct” booking process in Dubsado — a proposal, contract, invoice — but something wasn’t clicking. Clients hesitated. Bookings stalled. And she found herself relying on bland, transactional emails she’d written on busy days just to get something out the door.
INSIDE THE EXPERIENCE EDIT:
Once Kara stepped inside the course, she realized she didn’t need new workflows — she needed communication that actually converted. Using the 3P Framework, she rebuilt the emails around her inquiry + booking process so clients knew exactly what to do next.
She also started recording short 5–7 minute Loom videos to walk clients through their proposal (and even their website), replacing sales calls entirely. When she paired her improved emails with that Loom walkthrough, the results were immediate.
One inquiry slipped through when she used her old emails — but the very next inquiry?
She used what she learned in The Experience Edit
And it became the fastest anyone had ever paid her.
- A true 5-minute booking process — proposal → contract → invoice
- Sales calls replaced with 5–7 minute Loom videos clients love
- Dramatically faster bookings (“the fastest anyone has ever paid me”)
- Follow-ups feel easy because she finally knows what to say
- More confidence in her communication — and more clarity for her clients
Listen on...
Top Outcomes of The Experience Edit
EMAILS YOU’LL ACTUALLY USE (AND REUSE)
Most providers come in with fewer than 5 pre-written client emails. After The Experience Edit the average student walks away with 10–20 reusable, on-brand templates.
Your own bank of templates means you stop starting from scratch, save hours, and can finally hit send with confidence.
Proven frameworks. Brand-new delivery.
CLARITY + CONFIDENCE IN CLIENT COMMUNICATION
“I used to second-guess every message and even ask friends to proofread. Now I draft, drop it in the GPT, and in 5 minutes it’s done—and I don’t think about it again.” – Geneviève
No more “life-or-death” emails. You’ll know exactly what to send, when, and why, without overthinking.
Faster writing,
less second-guessing
Challenge data showed that most students replied to client emails in hours, not days—cutting response time in half. One previous student even sent the “magic email” and booked $3,700 in projects within 48 hours.
Quick, thoughtful replies = more leads converted and happier clients.
A smoother experience for you and your clients
“It’s like having an assistant without having an assistant.” – student
Your emails will run in the background, creating a calm, consistent client journey. That means fewer dropped balls, less apologizing, and more referrals.
While The Experience Edit is a newer offer, these emails and frameworks were built from the systems that have supported 200+ students and clients inside my 1:1 services and CRM Blueprint.
The Experience Edit gives you the strategy, support, and structure to communicate clearly, book confidently, and sound like yourself every step of the way.
You’ve already done the hard part: realizing you deserve more peace in your business... and your clients deserve better too!
Here’s The Bottom Line…
So whether you’re mid-launch, knee-deep in edits, or finally taking a real vacation — your emails will keep building trust, momentum, and booked clients... without needing your 2 a.m. brain to make it happen.
Ready to stop second-guessing and start sending with confidence?