the creative service provider who wants to stop surviving their business... and start enjoying it.
Here's what you'll learn from the podcast...
Strategies to attract better clients, charge what you're worth, and stop leaving money on the table.
What it really takes to show up consistently — in your marketing, your client experience, and your business.
How to build a business that supports your life, not the other way around.
How to build systems that handle the busy work, so you can focus on the work you actually love.
Latest Episodes
What if the easiest sales you’ll ever make are from people who already know, trust, and love your work? You’ve been told to post more, grow your audience, and chase new leads. But what if your next booking is already sitting in your world, waiting for you to reach back out? In this episode, I’m […]
Have you claimed your Google Business Profile (previously Google My Business)? If not, you might be missing out on free visibility in your local area. As a photographer, that could mean fewer clients finding you. In this episode, I’m joined by Lydia Fine, local SEO expert and photographer, to walk us through the current landscape […]
Be honest — do you actually know if every package you’re offering is profitable? Not “profitable enough to justify existing,” but genuinely working for your business and your life? If you’ve ever booked 50 weddings and wondered where all the money went, this episode is going to feel uncomfortably relatable. Here’s the thing: the problem […]
What if the reason your offers aren’t selling has nothing to do with your pricing, your audience size, or your content quality—and everything to do with how often you’re willing to talk about them? In this episode, I’m joined by the incredible Ceels Lockley to unpack the idea of sales stamina: the ability to consistently […]
If you’ve ever thought that launching only works for digital courses with fake urgency and overly complicated sales tactics, this episode will shift your mindset. Kelsey McCormick of Coming Up Roses joins us to completely reframe what launching actually means, especially for service providers. Kelsey breaks down why launching isn’t about pressure or hype, but […]
If you’ve ever sat down to sell your offer and thought, “What the hell am I even supposed to say?”—this episode is for you. Today I’m joined by my brilliant fractional CMO, Chelsea Quint, and we’re diving deep into the exact problem so many of us face: knowing your offer is good, but not knowing […]
A Breakdown of My Audit Process
Episode Spotlight
Business-First Creatives
Client experience series
How to Begin Mapping Your Client Experience
How to Design Workflows That Enhance Your Client Experience
How to Create a 5-Minute Booking Process Inside Your Client Experience
The 3 Must-Have Elements for Every Client Email Communication
The Magic of Follow-Up Emails
Episode Spotlight
Business-First Creatives
Best of automations & Systems
Avoid These 3 Common Client Experience Mistakes in Your CRM
Creating a Cohesive Client Experience in Your CRM that Converts with Ashley Tindall
Embracing Workflows & Automations in Your CRM: HoneyBook Case Study with Brittany Herzberg
How to Create Systems for Your Worst Days in Business with Sandra Henderson
Your Marketing Isn’t Converting Because It’s Missing One-On-One Connection with Polly Pollock
Episode Spotlight
Best of Marketing & Visibility
You Can Build Authority & Visibility Without Shaking It on Social Media with Kylie Kelly
Creating Natural Urgency without Discounts and Timers with Samantha Hoillett
How to Build a Content Ecosystem that Sells for You with Latesha Lynch
Ditching the Algorithm: Shifting the Priority from Social Media to Email Marketing with Andréa Jones
Business-First Creatives
There’s More Money in Your CRM Than on Instagram with Erin Olilla
Episode Spotlight
Best of Sales & Messaging
Why Your Offer’s Messaging & Positioning Isn’t Converting (What to Say Instead) with Chelsea Quint
Launching Isn’t Just for Courses: Here’s How It Transforms Service-Based Businesses with Kelsey McCormick
Sales Stamina: How to Talk About Your Offers Without Feeling Pushy with Ceels Lockley
Retention Marketing Strategies That Keep Clients Coming Back with Zoë Dew
Business-First Creatives
Crafting an Intentional Marketing Plan with Tayler Cusick-Hollman
Episode Spotlight
Marketing with intention Series
Building a Steady Stream of Potential Customers through SEO and Pinterest with Kara Duncan
Market Your Business Weekly with Email with Dama Jue
Generating Revenue in Your Business through Affiliate Marketing with Candice Coppola
The Power of In-Person Marketing with Angie McPherson
Business-First Creatives
Storytelling Trends You Should Implement Today with Akua Konadu
Episode Spotlight
Business-First Creatives
black girl magic
How to Leverage Your Speaking Engagements with Jordan Gill
The Cost of Disorganization with Ashley Shuler
Creating Your Sustainable Social Media Marketing Strategy with Andréa Jones
Creating an Intentional and Personalized Client Experience with Brittney Johnson
What Your Website Really Needs with Kate Hejde
Episode Spotlight
Business-First Creatives
Best of WEbsite Strategy
Creating a Cohesive Client Experience with Christina Torres
Why Your Website Is Your Best Business Asset with Samantha Mabe
SEO Best Practices for Photographers with Melissa Arlena
Use Your Words: Crafting Compelling Content for Your Blog with Kate Wark
CEO Talk with Ashley Kang
Episode Spotlight
Best of becoming a ceo
CEO Marketing Mentality with Mikki Wilson
Expanding into Education with Annemie Tonken
Working Weekends with Sabrina Gebhardt
Behind the Scenes Hiring my VA - Sarah Potts
Business-First Creatives
Creating Copy that Sounds Like You with Sara Vartanian
Episode Spotlight
Business-First Creatives
Best of messaging
Creating a Cohesive Client Experience with Christina Torres
Using Customer Insights to Improve Your Messaging with Melissa Harstine
Crafting Copy that Converts with Rachel Greiman
Conducting Consistent Customer Research with Nadine Nethery of CAN DO! Content
Systems & Automations
Marketing & Messaging
Sustainability & Profitability
featured topics
300+ Episodes
Over 100k+ Downloads
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Angie McPherson
Liz Wilcox
Elizabeth McCravy
Sabrina Gebhardt
featured guests
Looks like it's not just my friends who love to hang out with me
Welcome to the humble brag zone
and your new Business BFF that tells you like it is!
Meet Your new Systems bestie
Meet Your Host
Dubsado Certified Specialist,
Former Photographer,
Honeybook Educator,
My superpower is making complicated shit simple, particularly with regards to systems strategy + automations for photographers.
I'm Colie James:
Your Systems Professor
Your business works, but your backend is costing you.
A 4-Part Audio Series for service-based business owners who are ready to upgrade their “just fine” client experience, unlock higher pricing, increase referrals, and grow more sustainable revenue—without overworking behind the scenes.
Get the FREE 4-part audio training series
Systems That Sell
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Start dates available for Q3 2026
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