I have been obsessed with client lifetime value for my entire 13 years in business. Long before I was a systems strategist, I was a family photographer — and I built my calendar around repeat clients on purpose. Baby plans let me book a newborn family for multiple sessions in a single year, and if […]

If you’ve ever thought that launching only works for digital courses with fake urgency and overly complicated sales tactics, this episode will shift your mindset. Kelsey McCormick of Coming Up Roses joins us to completely reframe what launching actually means, especially for service providers. Kelsey breaks down why launching isn’t about pressure or hype, but […]

Do You Need a CRM When You’re Brand New to Business? I’m just going to come out and say it: yes. Yes, you do. I know, I know. You’re probably thinking, Colie, I barely have two clients. I don’t even fully know what my offers look like yet. I can’t justify the cost. And honestly? […]

If you’re a designer using Dubsado, or thinking about it, there are a handful of Dubsado templates for designers that are non-negotiable for a luxury client experience. At minimum, you need a contact form, a booking proposal, a client questionnaire, and a feedback form. These are the backbone of your process, and without them you’re […]

If you’ve ever sat down to sell your offer and thought, “What the hell am I even supposed to say?”—this episode is for you. Today I’m joined by my brilliant fractional CMO, Chelsea Quint, and we’re diving deep into the exact problem so many of us face: knowing your offer is good, but not knowing […]

Let me tell you something I’ve noticed working inside hundreds of creative service providers’ businesses: the ones who add video to their client process — even one short, unpolished video — consistently build more trust, get faster responses, and create an experience clients actually tell other people about. And yet most creatives skip it entirely […]