Creating AI Content that Sounds Like You with Kinsey  Soderberg

Colie: Hello, hello and welcome back to Business First Creatives Podcast. So I am on day 12 of being sick, but I finally feel well enough and like my voice sounds. Nearly almost like me to where I decided to hop on and talk to Kinzie today because I am obsessed with all things Kinzie, and after this conversation you will be too.

So my guest today is Kinzie Soderberg. And I know I don’t normally do one of these like formal intros, but you know, just hang with me guys. She is an amazing human who talks about AI in a way that literally made me want to start using ai. For almost every aspect of my business. And she has an amazing product called The Brand Blueprint.

And I know I don’t ever pitch someone’s product at the beginning, but I wanna tell you we’re gonna talk about it at some point. And any of you who are trying to get a better first draft out of your AI content needs it. So I thought I’d say that at the top of the hour so that it wasn’t awkward when we started, like really going in heavy on her product in the middle of this conversation. Kinzie, welcome to my podcast.

Kinsey: Oh my gosh. Colie, thank you so much and like back at you lady, I’m fan girl and over here at you as well, so thank you.

Colie: And, I mean, Kenzie is not the closest person that I’ve ever interviewed, but it’s a pretty close race. She is only 150 miles from my house guys. And if I wasn’t feeling so bad, I mean, I might’ve just driven down there and showed up at her doorstep and then like, let’s record in person. Don’t

Kinsey: That would’ve been so funny. Yeah.

Colie: you know, sometimes I’m bold like that.

Kinsey: You’re like, Hey, you know I’m here. You have your podcast mic and everything. I’m like, oh, hey, I didn’t clean, but you’re cool with that. I’m sure.

Colie: I am. Oh my gosh. So the wall in my office is always clean and I don’t show anybody what the rest of my office looks like because it looks like a tornado hit every single day. And so the miracle would be if it was actually clean. Yeah.

Kinsey: Well you guys, if you can see behind me right now, I’m pretty much living in a jungle here. It’s like a mess of plants that are, my husband’s actually, he doesn’t let me touch them, and so I feel you with that lady.

Colie: Oh my gosh. They’re not even your plants, Kenzie. Oh my gosh.

Kinsey: I cannot, he like, won’t let me touch them because believe me, I’ve tried to keep plants alive and like it doesn’t ha he just has the green thumb. Thank goodness. So I’m just along for the ride, following instructions. Yeah.

Colie: I mean, that sounds like the equivalent of my husband cleaning everything in the house. Like everybody’s always like, oh no, you know, I clean the house. And I’m like, no. If it was up to me, like our house would be like completely filthy all the time. My husband cleans the bathrooms. He does the dishes, he takes out the trash. I cook and destroy our entire kitchen, and then he comes behind me and cleans it. Hey, it’s the tax. I made you food, you ate it. And now please clean everything that I destroyed,

Kinsey: That sounds like a pretty good, uh, deal you got going on there too.

Colie: All right guys, we are gonna jump into the conversation now because I do wanna make sure, ’cause I see this being a very long conversation, as long as I can still speak. So I feel like something has changed in the last 90 days before, or maybe I’m just paying more attention. I feel like before. I was seeing random things on the internet about you should be using chat GPT for your business. And in December, I created my first custom GPT, which helps like creatives and other people create workflows in Dubsado, which was the original version. You know, you answer a few questions and my GPT spits out an entire, ready to plug in set of workflow actions and triggers with, you know, Dubsado language and everything. And I was really proud of myself. But I also feel like when I did that, though I knew that business people like you and I were using it, it didn’t seem like it was everywhere. But I think like now, if I go into Instagram in the morning, my feed is filled with at least six. Seven, eight ads of people saying, don’t use chat GPT, this is what you should be doing instead. And then they’re basically just trying to get you to buy their prompt to use chat GPT. it’s a lot of bullshit.

But I also feel like this is the perfect time to really start talking about chat GPT, and using it in meaningful ways in your business because the shit is everywhere.

Kinsey: It truly is. I mean, it’s like the snowball that is like really snowballing in those old cartoons where like it’s super, super huge and stuff and For sure. And that, and there’s a reason for that, right? It’s because AI truly is here. It’s like. Pretty much the new internet except even bigger and more awesome, and also growing so much more quickly.

And it’s kinda one of those things, more and more people are realizing, okay, I gotta hop on board with this. I gotta start dipping my toes in and getting curious and yeah, exactly like you said, there’s definitely more and more people who are coming out as the quote unquote. AI experts and stuff and offering up different things.

And so I think it’s one of those things you really need to just get curious about it and then also realize that like you are totally allowed to find your own way of working with these tools, using these tools. And yeah, there’s gonna be a lot of noise out there. There’s gonna be a lot of people telling you, you’re doing this wrong, or, oh my gosh, you need to be doing this.

But I’ve always. Adapted that mindset of, guys, let’s figure out how we can make things work for you in a way that aligns with you. And actually that’s the approach I take to ai. So that’s a great transition there.

Colie: It is. And I, I think the thing about chat GPT in particular, since it was the first major one that came out, I mean now we have Claude, we have, we have several other large language model ais for us to work with. But chat GPT is still like top. for most people, but I feel like there are a lot of people who were curious when chat GPT first came out and so they gave it a shot and everything that came out of it was absolute crap. You know, you would tell it to do something, it would re, it would repeatedly do the thing that you told it not to do. I mean, it still does that sometimes now, but it’s better. I mean, you can instruct it to please stop using the rocket emojis, please, for the love of Jesus. So. I mean, there are ways and there are better uses now, but I feel like there’s still a large population of business owners and just people, everyday people who tried it in the beginning. Found it lackluster. And so now that everybody’s back on like this chat, GPT, ai, you know, train if you will, and saying, oh no, it’s best and it’s great and everything, they’re very skeptical because when they tried it initially, which was like 1,000,001 iterations ago, it gave them crap. And now they just don’t trust that it’s going to be different now.

So. In the time that you’ve been working in ai, because you have been working in AI a lot longer than I have, what kind of changes have you seen to where business owners, no matter where you are, should give it another shot? Because things are so much better now than when chat GPT debuted. I mean, was it a, was it two years ago?

Kinsey: Yeah, like two and a half years ago now. Yeah. man, of course, so many things have happened. There’s been so many updates. There’s been so many more new tools and models that have come out and different things. So not only have most of these tools gotten way, way better in general, but also there’s.

So many more options to where if you found something frustrating or you couldn’t find what you were looking for a year ago, it’s pretty likely that it’s actually out now and or doing a way better job now. But it is kind of funny. I mean, I think that a lot of the tools have gotten better with like language also they have more training, right?

And more people are using the tools, which actually most AI tools like Chat, EBT or Claude are trained by user data. So like when more people use the tools, then well the tools get better at the things that they do. Right? Which is awesome. So definitely. The tools have gotten better, understanding language and stuff like that, and being able to think creatively or think more logically or.

You know, different models are better for different tasks and stuff, but I will say one of the things that’s kind of funny is, I mean, we’re gonna talk about the AI brand blueprint method, and that is one of those things that has always been true from the beginning is one of the biggest mistakes people make when using these tools is not training their AI assistant.

Enough in the beginning, right? Like not telling it all the things that it needs to know about you, about your business, about the task that you want it to help you with in order for it to be able to do a better job for you or a good job for you. And so while these tools are so much better and improving at the same time, there’s always that like.

Initial mistake that a lot of people make when it comes to just plugging a prompt into the tool without telling it any context so that it can actually do a good job for you. You know what I mean?

Colie: I do, because if you and I asked Chad GPT the exact same question and we didn’t give it any context about you and I, it might give us very similar

Kinsey: Mm-hmm.

Colie: and you and I run very different businesses. We are very different

Kinsey: Mm-hmm.

Colie: so that is just an example of if you just ask it a question. What you’re gonna get back is the most generic, non-helpful thing that it can give you, or it thinks it’s being helpful, but it’s not actually being as helpful as it could be specifically for you.

Kinsey: Mm.

Colie: we keep saying these things like training. Can you give a brief. Like what you mean by training? Because I’ve had a couple people on the podcast and we’ve talked about ai and the funny thing was, it wasn’t for me until, I think it was Sarah Gillis was on the podcast and she’s a copywriter and she said, no, you should train your AI like an intern.

I.

Kinsey: Mm-hmm.

Colie: it finally dawned on me, I started talking to it way differently. I started not getting upset when it didn’t do what I asked it to do. It’s like, okay, if I gave anybody, you know, any of the contractors that work with me, if I gave them a task and they didn’t do it right. would come back and tell them what they did wrong and tell them where they didn’t meet my expectations and give them the help that they need to learn how to do it more like me better, so that the next time that I ask them for this exact same task, I don’t have to go through that again. But I wasn’t thinking about chat GPT like that. So once that clicked for me, I was like, oh, okay. I get it now. But Kenzie, just a general, what does it mean to train your AI assistant?

Kinsey: Yeah, you hit on something huge right there, and actually that’s an example that I totally like to use as well. L is like, think of it as a human intern, right? Imagine that human intern, you hire them, it’s their first day on the job. They walk in the door, all shiny faced, excited to do the work, and you go write me a social media caption.

And like that poor human intern would be like, okay, like try, but would probably not do a very good job because you didn’t tell them anything about your brand, your business, your how to write, your writing style, uh, your style. Strategy for social media, right? Like they would try to write a caption, but they would not have any knowledge about how you want them to do that or like what is good or what you want it to look like.

All those things. And the same thing goes for your AI assistant, like it is trying to do the best job for you with the context that you give it. And so the more context you give it, the better. But exactly what you said, I always encourage people to make that. Mindset shift, if you can, to think of your AI assistant as if it were a human, that you were like messaging on Slack or something, right?

Or like messaging in Voxer, because it’s really awkward because yeah, it is a robot. You’re talking to a robot and you’re like, this is kind of weird. But like if you can get over that hump and just think of it as a human, and it doesn’t necessarily have to be an assistant. Like yes, if you want AI to help you with a task of some sort, I always like to think of like a human assistant or intern.

How would I message this person? And then like, how would I have a conversation with this person about the stuff that they’re doing for me? Right? But same thing goes for if you want to brainstorm an idea with chat GPT, try to think of it as like. A business coach. What if you were emailing or messaging back and forth with a business coach, or if you like to use AI for mindset stuff?

I always like to be like, think of it as if you were complaining about life to your therapist. You know, like talk to chat GBT as if you were talking to a human. Go get that conversation going back and forth. Realizing that like the more you iterate, the more you go back and forth, like. The closer you’ll get to where you want to be.

And yeah, the cool thing is that that will totally get you better responses from the get go, from your AI tool because you’re giving it the context because you’re correcting it or suggesting something else, or kind of working together in a collaborative way, but also. AI will be able to pick up on your vibe, your language cues, and kind of be able to talk to you back and like mirror back your communication style to you, which then just makes it easier and makes the conversation flow better and also allows it to actually kind of produce content that sounds a little bit more like you down the road too.

Colie: These conversations are so important, and I do feel like that is one of the biggest things that’s changed, at least since what I saw chat GPT as in the first iteration to now is memory. being able to write your custom instructions, being able to create a brand blueprint which lives in your account. Chat, GBT is making it easier to get better for us because now you don’t have to re-prompt it with a conversation that you had two months ago because it can’t remember the instructions that you gave it like memory. I mean, when I got that notification I was like, oh my gosh, I’m never gonna have to repeat myself for this thing again.

And you know, never say never, guys. You do sometimes have to remind it of certain things, but in general. think that through the creation of projects where everything that goes in a project, it can look at the other conversations within that project. You can give it specific instructions within that project, and then everything that is produced in that project takes all of that into context without you having to waste the time, every time you wanna get started to give it all of that information back again.

So. We’ve talked about talking to your AI like it’s a human, it makes it easier to have these conversations and also making sure that you’re giving it all the context that it needs, all the training so that it knows what you are trying to get from it, and it’s not trying to throw everything at you and hope that the right answer was somewhere in all that stuff that it, you know, threw at you.

Kinsey: Yeah. Yeah. And what you said about it, like improving its memory and also like developing systems to be able to train it in that repeatable way is so important. Some funny thing about the memory feature, when it first came out, a lot of the. AI gals, you know, that are in my community and stuff, were like a little hesitant to use the memory feature.

’cause they’re like, I have random ass conversations with this tool. They’re like, I don’t know about, want my memory to remember like that I Googled like the most random thing or like me, I’m always like, just. Taken walks. Like we went to California the other week and like there was this random blue blob jellyfish looking thing on the beach.

And I like took a photo of it. I was like, what is this Chay bt? And I was like, you don’t have to update the memory for that. You know, ’cause that’s super random. Um, but so like sometimes people are nervous to like have the memory feature turned on and stuff, which is basically just this kind of universal.

Brain like memory for your conversations. And it is funny. It’s not exactly perfect. It is like if you were having a friend, you had a friend and you had lots of conversations with a friend and the friend kind of is remembering your conversations, right? So it’s kind of cool to think about it like that, but some people are nervous to have it turned on ’cause they’re like, I really wanna control what my.

AI remembers and stuff. And if that’s you, that’s totally cool. But for me, I have found that, especially over time, keeping that memory feature turned on has been so wonderful because Exactly, it’s not exact. It’s not gonna take like the random blue jellyfish blob that I looked up and like run with it forever when it’s creating like business content for me or anything like that.

But it does like. Give it a fuller picture of you as a human, so that it can like pull in little nuances of conversation that you’ve had here and there and bring it into whatever you’re working on that day. For example, I. I started a hobby recently, creating bead jewelry, bead earrings. It’s one of those things that I’ve had a lot of fun with.

And I never would’ve made time for it before using AI tools. Right. But, I’ve been talking to my AI assistant about my bead jewelry because. I was like brainstorming little cute names for different designs and stuff like that. And so it knows I’ve started this beating hobby, you know, but, it doesn’t think that I have like a beading business in like every piece of content that it creates for me.

But it will pull in funny little storytelling pieces. Like when I’m writing a post for my AI business about how I’m saving time and finding more freedom to enjoy my life and stuff. It’ll have little sides like, like creating bead jewelry and like, ah. Chat GPT, you remember, you know, it’s like kind of this fun thing.

So the memory feature is so, so awesome. And I do think it is so great to have kind of strategy documents, like the AI brand blueprint that like. Host your kind of brain for a specific project for your business or for a client or something like having these, they’re called knowledge bases in the AI world, guys, is really helpful for repeatedly training your AI assistant on like very specific things again and again and again.

Colie: Yeah, I didn’t think, I didn’t, it didn’t dawn on me, but I should say this, one of the downfalls I would say about memory is if you are someone working in your AI tool for your clients, often have to tell it. we are not writing content for Colie James today. We are writing content for, and give them that and say something like, please make sure that you’re not referencing my AI brand blueprint.

I mean, I do it in projects and so there are other ways to, but in general, I. If you’re doing heavy client work, you might want to start by saying, we’re about to do work for this client. Please don’t use any of this information to update my memory, because you don’t want it to start, you know, taking bits and pieces from that and it doesn’t apply to you. I will say I don’t buy a lot of. Specific AI tools. I consider your AI blueprint to be different, but I do pay for one custom chat, GPT, I pay a monthly fee. It’s from someone who coaches on ads and funnels and all this stuff. And it’s funny to me because every time I start a new conversation, I forget. have to remind it that it’s me. So if I’m asking it for offer strategy, it will start telling me things about creating things for ManyChat dms and automations. And I’m like, Hey, I’m an automation person, but not that kind of automation. And then I have to feed it my information and be like, please remember you are doing stuff for me, Colie James, and not the creator of this GPT.

And so it is just. It doesn’t happen very often. ’cause I mean, I do a lot of conversations and I almost always remember to upload my stuff. But you know, you have to also keep that in mind that if you’re getting tools that were trained by someone else, you have to make sure that your information is what it’s using when it’s necessary.

’cause of course, I want it to use her strategy. When you’re giving me the offers and you’re giving me the language for the content, I don’t teach people how to use ManyChat. That’s, that’s not my God given gift. I don’t do that. And so that is one bad thing or that is one thing to consider when you have memory on, is to make sure that your stuff is like over here in this bubble.

And when you’re working on things for other people, you don’t necessarily want that to invade your memory.

Kinsey: Yeah, totally and, and guys we’re getting a little bit like nerdier here and stuff, which like is so great, but for sure when you start using AI tools, it is a good idea to like just have an understanding of. Like what the limitations are for the different features or just figure out, okay, what feature makes the most sense for me to use?

So for example, yeah, a custom GPT only has its own memory, right? And the chats that you create with any custom GPTs do not talk to each other, even if you create multiple chats with it, like from the same custom GPT, right? So, yeah, exactly. Like. Anytime you’re using a custom GPT, remember, what do I need to tell this thing?

It doesn’t have my full chat memory. And that is why I love the AI brand blueprint. ’cause it’s like, okay, like I can use this with any AI tool, with any custom GPT. Like it’s just awesome to have that like created and then you can be like, okay, this is gonna make everything else so much faster. But I will say I love, oh, we can totally get into like projects versus custom GPTs girls.

’cause I know you got some thoughts, but like.

Colie: come back around that after we talk about

Kinsey: The brain.

Colie: and how to train. Yes.

Kinsey: Yes. But, um, just to say like, I actually do like to use custom GPTs for my client work because of that. Right. So like, that actually makes it easier. But like, yeah, anytime that I’m doing stuff within my own business, I like to just use my own catchy t because it has that memory right.

Colie: it has. Well, it has your blueprint information loaded into it. So one of the reasons that I brought up memory was, okay, so I’m gonna take you guys back. You guys all know Kara Duncan is my blog writer, and she did an episode on her podcast where she was ranting and absolutely raving about Kinzie’s Brand Blueprint. And so of course, y’all know I, I was like, Ooh, a hundred dollars. It’s more than that now, but it was a hundred dollars. When I bought it, I was like, Ooh, let me go buy this. I went and I bought it and I opened it and I was like, oh, wow. I don’t have time for this right now. So. Kenzie’s process is so thorough, but guys, it does take like three to four hours to get it done.

Kinsey: Mm-hmm.

Colie: I opened her blueprint and I was like, um, love this. I don’t have time for this right now. I was like, but you know what? I have been doing so much work recently in chat, GBT loading in blog posts, loading in podcast episodes that I had recorded. I mean, just emails that I had written. I had been doing so much work, I was like, I wonder what chat GPT will spit out for me if I ask.

And so I, you know, said, Hey, chat GPTI bought this product. it is. Um, I don’t have time to do this right now. I was like, but the concept is really good. I was like, if you were gonna take a first stab at making a brand blueprint for me. What would you do? And it spit out something that I will say I thought was absolutely spectacular in that moment. I mean, it nailed my voice. It had all of the offers that it knew about the freebies. I mean, it had basically done a lot of what was in your blueprint without knowing what was in your blueprint. It was amazing. Oh, ’cause I hadn’t fed it your document yet. That came later. Initially, I was just like, here’s the concept, give me one. And he gave it to me and I was like, okay, this is really good. And then every time I started creating content, every time I made a custom GPTI loaded my own. I would say homegrown, but it really wasn’t Homegrown chat, GPT version of a brand blueprint. I used that for like a month, and I think that my first draft of my content got so much better. then what happened was I had a little pocket of time and so I was like, you know what? I should probably take a stab at this again. And then you announced that you were doing one of your Get it done weeks. I was like, oh, that’s motivation. Okay. So I put every hour for the five days on my calendar and I said, okay, I’m gonna join.

I’m probably not gonna talk to anybody, but I’m gonna actually work on this while I’m on there. And day one, you were going prompt by prompt telling us, you know, brainstorm this, brainstorm this. And then you know when that was finished, you were telling everybody, okay, now you’re gonna go through and use the prompts and build your blueprint step by step. Well, when we got off that call. I took two more hours and did the whole thing, and then I looked at what the brand blueprint had created and I was like, oh no. This is so much better than what Chatt PT gave me initially, but I didn’t have the knowledge to know how much more in depth. What you gave us in the brand blueprint was so, and I’ve, I’ve actually said it in a couple of episodes now.

I’ve written it in a few blog posts. If you’re trying to take a first stab at it and you have enough content on your own chat, GBT will give you a really good, like first draft, first run of a brand blueprint. But the thing that I love. About your brand blueprint is that you basically took, like if you were going to create it for someone, you basically a ask people to do all of the brain dumps and you don’t, it doesn’t even, like, I know some people when you ask ’em to do a brain dump, they’re like, yeah, but I still dunno what to say, guys.

Mine was the most incoherent, grammar that you would ever, I mean, I was just typing and I didn’t fix anything.

Kinsey: Mm-hmm.

Colie: it still worked. Amazing. So I love that you took what you would’ve done if you were building this for me as like a paid offer and you put it all into your brand blueprint, and while three to four hours seemed extremely daunting when I first bought it, I mean by the end I was like, oh my gosh, I should have done this like a month ago when I first bought it.

Because I was thinking, oh my God, my content would’ve been so much better had I done this. So. The brand blueprint is not the first thing that you created, Kinzie. What was the first product that you actually created and sold related to chat? GPT.

Kinsey: Oh yeah. so actually, yeah, I started with an AI brand persona mini course. Right? So, so, yeah. And then it grew from there. And I’m laughing because it is funny how like offers end up developing, right. But literally, like the biggest problem that everyone has when it comes to using Chachi BT is like, ugh.

It just doesn’t sound like me. Right? Yeah. And like honestly, we get frustrated because we go back and forth with it being like, write me a caption. It comes out really generic or like professional sounding. You’re like, make it more friendly. And then it ends up being like overly cheesy and stuff. And like you go back and forth with it and you end up feeling like you just cut down this faster if you did it yourself, you know?

And so the original course that I created was focusing mostly on brand voice and writing style, which is just. So, so huge, for getting AI to actually write content that sounds like you. Right. Um, and I have two different methods you can use depending on if you already understand your brand voice pretty well and you write copy that sounds like you already, or if you’re one of those people who are like, I don’t really know what my brand voice is, don’t worry guys, we can still figure it out for you.

Right. But yeah, training your AI on your brand voice and writing style is. So amazing for getting it to write content that sounds like you. But then what happened was that, you know. There’s so much more to you as a human, and that like feeds into the way that you write content, right?

That then like you really want to train to GPT even deeper on a few different other strategies in your business in order for it to not just like write content that sounds. Similar to how you’d write it, but also write content from like your perspective and like in a strategic way and stuff. So that’s when the AI brand persona mini course turned into the big shebang AI brand blueprint.

Yeah.

Colie: So the brand blueprint pretty similar now to what it was when you first created it, or how has it grown as you’ve had more and more students go through it and like give you these amazing testimonials and tell you how you know how much better it has made? Not only the content that Chat, GPT sticks out, I will say that. It wasn’t just about giving me a better written email. I feel like I now have better conversations, particularly now that I have had to sit down and like really flesh out my offer suite. That was the one thing that I was like, okay, no, Kinsey should probably talk about this more. You have this whole section.

Kinsey: Mm-hmm.

Colie: basically talking about all of your offers, and I think that some something that someone typically goes to chat GPT to do besides creating content is, okay, these are the things that I’m doing. Can you help me figure out what the next step is? Or, I sell this, but I don’t think people are ready for this. What comes before this? Well, chat, GPT can’t help you figure that out if it doesn’t have the full understanding of what your offer is, why you created it, what the features are, what the benefits are, all of that good stuff. So, I mean, I know that people talk about, oh, my content sounds more like me, blah, blah, blah. I was actually more impressed with the offer section. Than the brand messaging section. So I wanna make sure that we talk about that on here, because I think that that is like a key component that people are not talking enough about. But like, was that big chunk of the offer talk in the original, or was it more just brand persona? little bit elevated to help it, you know, get a better blueprint. And then the offer suite came later.

Kinsey: Yeah, I mean actually, so I started with that brand persona mini course, and it kind of took you through the first three core strategies of your brand identity. Your ideal customers and your brand voice and writing style, and that really is like the core foundational piece of your brand if you want it to understand like who you are and be able to do things pretty well for you.

Right. And then actually when I created the brand blueprint, which ended up being, yeah, that knowledge base document that makes it really easy to just repeatedly train your AI assistant again and again. The offer suite was already included in there, which is like really funny. But yeah, it’s kind of one of those things.

The last two strategies guys that are in your brand blueprint are the offer suite and your messaging, right? And that really rounds out your entire business brand strategy. If you wanna create a digital mini me, if you want to create an AI assistant that feels like it could be a human that’s worked for you for five years and knows your business almost as well as you, you know, but yeah, the offer seat is.

So, so interesting and important, and a lot of people don’t think about sharing that with their AI assistant, but it’s so, so important if you’re doing anything in your business really from big picture, strategizing, brainstorming, planning campaigns or content calendars or anything like that. Two, even just writing a caption with a call to action that naturally leads to.

One of your offers or one of your free resources, right? And like, and. When chatt PT understands your full, each of your offers individually from your free resources up through all of your paid offers, how they work together, what they do, how they help people, it can hold all of that information in it’s big brain, you know, really easily.

And actually I’ve found that, yeah, it’s helpful for, it’s like. Way more easy for me to like plan launches and strategize with my business. Because alone, I always had trouble holding all of that information together. You know what, everyone knows what that feeling when you’re like, feel like you’re just sitting in the middle of a buzzing beehive of ideas and things and tasks and all, and you’re like, uh, my brain can’t handle this.

Well guess, guess what? Your AI assistance brain can handle this and help you with this and. It’s so fricking awesome.

Colie: It is, and like one of the things that I didn’t really consider, first of all, I have too much stuff. have been trying, probably for a full year to simplify my offer suite, right? I’m like, I have all of these things. Do I really need all of these things? And after I created the offer suite, part of the blueprint, I started asking chat, GPT different questions. Like, okay, look at my freebies and tell me which one would naturally lead into my course. Now that’s, that’s a pretty, you know, that’s a question, right? But then I started to think. I talked about this on a different episode, listening audience, and I will make sure that it’s linked in the show notes. But recently I had this epiphany because I created an everything page in my business. And so now if people go to the everything page at the very top, it has all my freebies. And what I noticed was people were going in there and treating it like a buffet and getting four or five different freebies at once. And then it’s like, okay, but did they really get anything? From like one if they’re getting all five at the same time.

So I’ve been doing like a lot of internal thought. This is about to sound like it’s woowoo and very deep, but I’ve been doing a lot of internal thought about all of these free resources that I have and I’m like, yeah, but like what is the best path? To get someone excited about upleveling their client experience, and perhaps doing one of my bigger three paid offers, which would be my course, my new done with you, and then my done for you. But I have all of these freebies like chat, GBT, can you look at this and tell me what the best path is? Like what should someone download first and then what’s the next natural step of what I should offer them first? Because what I, what my plan is this summer. to basically take away all of that choice.

And I wanna go all in on a first step. right after that I’m not even thinking I need to pitch you my paid offer yet. I need to offer you a second training so that each step that you take gets you closer. And honestly, it’s not even about paying me, it’s about getting you closer to seeing how important systems are in your business and what the next step you can take is. But it wasn’t until I created that offer part that I was like. Ika totally helped me with this, and I haven’t gotten to the point to where I actually feed at the data. That’s my next step. Hey, these people all got this freebie first, and then this is, I mean, like, I have all this data in Airtable, that’s like my next step. So I’m, you know, going on the path to simplification. But I, I think that when Chat GPT first was able to look at the internet, I was taking the shortcut. I, every time I was doing something, I was like, Hey, here’s the sales page for my course. at here, and you know, I would ask it questions or whatever, but once I really figured out that it could help me synthesize all that and really put together my messaging and put together my offer suite and help me understand the entire ecosystem of how everything comes together, things that. I mean, I have it in my brain because clearly I created all these things, but you know, we all hold so much stuff in our brain now. It is easier to give chat, GPT, all of the information and be able to come back and ask it very specific questions. So that was like the other little tidbit that I got out of the offer.

Sweet part it.

Kinsey: Ugh. I love that so much. And see, this is where it just gets so exciting and fun and motivating to work with ai, right? Because like, I just think about all the places in my business in the past four years before I started using AI tools where I would just feel overwhelmed. I would feel stuck. I’d feel like, ugh, there’s something there.

But I can’t get to it. Or like I, my, my brain can’t compute. It would take me like two weeks to like mull over an idea and like it’s forming and it’s coming, but like, you know, but now with JGBT it’s so, so easy to ideate and like get to the places faster. You’re getting to the places that you would have gotten anyway, only faster.

Probably a little bit better and more optimized if we’re honest and like. It’s just really, really wonderful and I think especially with, especially for women who are kind of like carrying more of a load in our society in general, at home, at work, all the things like our brains are already so overloaded and like an AI assistant is.

So fricking helpful. I love it. And oh my gosh. By the way, side note, we should totally, nerd out later about connecting Airtable and your AI tools in like automations. ’cause girl, I’ve been playing around with that lately and Airtable is like really easy to do that with. Yeah.

Colie: It is. So I know that you are like firmly in the chat GP two world, and honestly I am too. But I feel like the other part of the conversation, we’re seeing all these ads, all these AI gurus, I’m, I’m doing air quotes, if you can’t see me on the video guys, we have that part of the conversation. But it fe it feels like to me, the other part of the conversation is that now AI is getting infused into all of the business tools that we were using anyway. Like I will never forget the first time that I recorded a Loom video, after they integrated the new it will write your title for you. I recorded the Loom video, I hit stop and as I’m like, you know, getting myself, I’m about to type my title and change it. started changing it in front of me and I was like, what the hell is this?

So I mean, that was one of those moments where I was like, and hey, that title was pretty good. But of course it didn’t know that if it’s like a client recording or it’s a course recording, like I put something as a prefix and then I have a descriptor. And then in some cases I put the date because those things get outdated very quickly and I always need to be able to reference, you know, when it was last recorded, blah, blah, blah. But when I saw it do that, I was like, um. cool. You know what, I really wish, I wish I could give it my nomenclature. I wish I

Kinsey: Mm-hmm.

Colie: my structure and then it would probably do a better job. And of course you can’t do that in lube, so, or at least you couldn’t when it first, you know, came out. So that was one example of a tool. And then now, like for example, for any of you guys that are HoneyBook users, you guys will know all of the different AI tools that it’s put in there. I mean it. Now, if it’s time for you to email a client, like if it feels like, hey, this is your prompt. You haven’t emailed this client in three days, you might need to follow up. It will now write a first draft for you. Have I been impressed with the draft? No, because I just feel like in chat, GBT, if it has my brand blueprint, if it has all of this information about me, it will write a better first draft for me. But now they have unlocked learning and so every email that you are writing it is learning your style.

So. I imagine that those first draft emails are gonna get better. the reason that I’m giving you all of these examples is I am one of those people I kind of want total control, and that’s what I like most about chat GPT.

Kinsey: Mm-hmm.

Colie: the instructions, I can give it all the information, and when I ask it what I want, it’s giving it to me in a format that I need. How many freaking note takers do you need? There are now like hundreds. I mean, there’s so many note takers and I can’t really use what any of them give me because it doesn’t give it to me in a way

Kinsey: Mm-hmm.

Colie: brain can take it and immediately implement it. So of course, one of the custom gpt I made for myself was it takes my strategy calls and it gives it to me in a particular output. But I’m giving you all of this context, Kinzie, before I ask you this question, because how do you see the role of AI being infused in all the tools that we already use versus using a, you know, separate Claude Chat, GPT, in order to create something more custom? For yourself? Like do you think that the AI versions that we’re getting in these tools are ever gonna get to the point to where they are as good as what we could create custom by ourselves or, I mean, how do you see these two evolving and do you think that there’s perhaps different people that would prefer different ones?

Kinsey: Oh man. I love this conversation so much, and this is such an important thing. I was laughing over here because I’m totally that person too. That’s why I do everything. You think I do. The way I do it and the brand blueprint stems from me wanting to have control and wanting to, because also, I mean, it’s not just about perfectionism or control or anything like that.

It’s more so about saving time. Right. And not feeling that frustration of going back and forth and feeling like you could have done it faster if you did it yourself. I’m a proactive person where I’m like. Let me just create a system where I can get what I want from the get go. Right? Like, I don’t wanna deal with like, like, could it do a good job?

Sure, maybe. But like, I’m just gonna do the thing in the first place that will get me the best result possible. Like, and so I can hit the ground running, right? And so I’m like, you, I, I do think that these tools are evolving and again, like this whole conversation has been about like they’ve gotten so much better the past year, you know, and they’re gonna continue to get better.

But there is kind of that frustration of where are we right now? And like, how can I be productive with my AI assistant? In the best way, which is why I actually developed the brand blueprint method, which is having that external knowledge base where you host all the things about your business and you can pretty much use that to train most AI tools.

Right. and I,

Colie: that are integrated in other, I will say that though, like that that’s the problem.

Kinsey: yeah, that’s the problem.

Colie: brand blueprint and I can’t put it in HoneyBook.

Kinsey: And you’re like, HoneyBook, get your shit together. But like, no, for sure. I’m one of those people where I like. Tend to create my own systems in the way I want to create them, right? So same thing for me. I am creating, um, my podcast bot that writes my show notes in exactly the format that I want.

And I’m using Chachi BT to do that. And it’s, it’s an extra step because I am exporting my transcript from D script, uploading it to chat, gt, and then chat GT’s writing me my show notes. Um. can d script write the show notes for you? Yes, it can. Does it do a shitty job? Yes, it does.

And like, and it’s harder to work with, with cha Bt. Right. So I guess my answer to you for this like, kind of question of figuring out, like how do we use these tools and like. The internal integrations that don’t do a great job, like should you use those or is it worth the extra step to like create your own system with an external tool?

Will you have more control? Like I always, again, just encourage people to. Decide for yourself, how do you want to use these tools and what is the expectations for you as far as using AI tools in your business and the output that you want to get? Right? And we have to do this in our businesses anyway, but like when it comes to ai, I just want you to be intentional and get curious and set guidelines for yourself and for, and that’s gonna be helpful if you have team members using AI tools too, for you, right?

Because. What, when it comes to me and my expectations, and I have different expectations for different tasks in my business. Right. Do I go to Chat GBT for the show notes? Yes. But like, is the show notes something that I really care about? Like No, not that much. You know what I mean? But I still will get Chat GBT to write my show notes.

But actually I don’t edit my show notes. That chat, GPT writes for me as much as I would edit an Instagram caption or an email I’m sending out, right? Because I have different levels of expectations, but like. Really just stepping into that CEO role, you know, and thinking, okay, what are the guidelines that I’m gonna set for myself?

Like, when is it okay to use the internal integration of an AI tool where, eh, I’m not that happy with the output, but it’s fine. Right? And it’s not gonna make it. It’s good enough. And it’s not gonna make a huge impact in like my bottom line or my relationships with my clients or anything like that.

Right. And where do I want to take the extra step and like use a different AI tool or do like a little bit extra to the process and like make sure that the output that I’m giving is awesome the funny thing is I always remind people too, is like, you’re still saving so much time, right? Like me taking my transcript from DS script for my podcast, throwing it into Chad GBT, does that take like.

An extra minute or two maybe than if I just had d script write the show notes. Yeah. But like, am I still saving probably a good 20 minutes to then trying to like write the, you know, stuff myself? Yeah. Like that’s the way better. So, um, yeah. Does that make sense? What I shared?

Colie: it does. And it’s funny, I wouldn’t have even thought to, to bring up the script. I just wouldn’t have, but. It’s really interesting that you say that because Descrip will now write your show notes. It will highlight clips that you could turn into Instagram reels, tiktoks, blah, blah, blah. It will give you quotes that you could, you know, specifically put on your Instagram show notes.

I’m trying to think of what else is, because it’s overlord. For anyone that’s listening, that is the AI tool inside of Descrip. It’s so ridiculous. I don’t know where they

Kinsey: It’s so funny, there’s, they’re nerds. That’s where they came up with it.

Colie: but when I think about all the things that it does. I would honestly rather get the transcript, put it in chat, GPT, and write a custom GPT in order to give me those things because there are specific things that I look for when I want it to pull,

Kinsey: Mm-hmm.

Colie: 60 seconds so that I can put it on Instagram. And if it doesn’t give you what you want. I mean, the, the nice thing about having it in like chat, GPT. If there’s a specific thing that you and I talk about, for example, on this podcast episode, and I’m like, Hey, I know I talked a lot about the offer suite, can you pull that and find a clip that I’ll be able to share on Instagram? And if I don’t like the clip or if the clip ended up being too long, I can tell chat. GPD. Okay, I wanna record a new short form video talking about this. I need it to be less than 60 seconds. Can you give me a script? And then it will give me a script. And guess what guys? That script is already written in my voice. It’s already talking about the things that I like to talk about, but the base is, it’s using a transcript. That is my words when I was talking. So it’s like layer on layer on layer. It’s me and then me, and then me. And then it’s taking that and it’s giving me new words to actually record a new video. But like that is gonna be so much better than if I just asked it, Hey, I wanna talk about how you can use chat GBT to help you, analyze and synthesize your offer.

Suite, can you write me a 62nd script? If one of you took that and put it in chat, GPT without any other context, what you get is gonna be very different than what I get when it’s using my podcast transcript as the base. But like I’m one of those people, every time a tool comes up with a new AI feature, I go look at it.

And if it’s something that I want, I go run to chat GPT and write my own version. just put it in whatever, like pipeline I’ve got going. ’cause yes, my, my podcast pipeline at this point is very extensive in all the things that it does, but that first step. Of getting the transcript from the script and copying it over. I mean, we’re not even talking about this, but the transcript itself was written by ai, right? I mean,

Kinsey: Mm-hmm.

Colie: any of us were trying to actually write a transcript and we were listening to the podcast and literally transcribing it by typing, that sounds so ridiculous. Now, at this point.

Kinsey: Yes, yes, yes. I mean. I am just amazed every day with how I, I actually did the nerdy math for like how much time I’m saving every day, week, month with ai. And actually I should probably redo the math ’cause I did it about like six months, actually, probably a year ago now. And so it’s probably, I don’t know, changed.

But back then, even a year ago when I did the math realistically for how much time I was. Taking on average to do my daily tasks, my weekly tasks, my monthly tests such as podcasting, such as writing captions, all the things I found out that I’m saving an average of three hours a day, 15 hours a week, and 70 hours a month using AI tools, which is just like.

Unbelievable for me to think about. But then after I did that math and I was like thinking back through my past year of how much more I’ve actually been able to do in my business as a solopreneur, all the offers I’ve put out, all the collaborations, I’ve done all the, all the more showing up consistently I’ve been able to do on Instagram and email and stuff, and I’m like.

Wow. I did do a lot. You know, and, and it’s been one of the things I always like to remind people too, is that it’s not just about like doing more, more quickly, right. It’s also about actually finding that freedom and wiggle room to enjoy your life, which is why so many of us. Started businesses in the first place, right?

Is to be able to kind of enjoy our life more or find more wiggle room to do the things we want. And so that’s one of the things I always like to remind people as well, is yeah, we can totally do more save time and like actually create the life that we wanna create too with the help of these tools.

Colie: It’s really interesting and this is like a really good place to add. But I do wanna say one more thing. So I’m in someone’s email marketing club, right? And she does reviews of emails and I thought it was really interesting. I had submitted. So I was in a summit, I think. No, I was in a bundle. I was in a bundle and these people got one of my products. And then a couple weeks later, I put all of them through a flash sale for my course. And all of the emails were written by chat GPT. Now when I say all the emails were written by chat, GPT. Of course it had my blueprint, it had my offer blueprint, it had my messaging, it had everything amazing from Kinsey then I ideated this entire thing because it was for senior photographers. I ideated this whole thing where I explained one of the reasons that you need systems is because you are trying to, impress two different clients. The parent who paid you. The actual like student that you took the photograph of, you’ve got two different people that you are trying to impress that you are trying to get a good testimonial from because that was the product that they got for me.

I’m like, I gave you the tools to ask your clients for testimonials, but here are the systems that you need in order to get better testimonials, which will up a level, your whole business, like blah, blah, blah. But I took the time to like. Basically word vomit my opinions on systems in senior photography and how their two clients, and then I had chat, GPT write me these emails and did I go back and forth?

I did like I changed some of ’em. I looked at the structure of, you know, what email was going when, and I ended up taking one of those emails and submitting it for critique. one of the first things that came back was that I had AI tales. In my email, like you could tell that it was written by AI because I did this use of emojis, the EM dash, like there were some other things and I was looking at the feedback and the first thing that I thought was, who the fuck cares? Do you care that I sent you an email that was written by ai? I, I honestly think those are some of the best emails that I’ve, I’ve ever written and written as in quotes, if you’re considering that chat, GBT wrote them. But they were very on brand. They got the point across. They hit, you know, the, the pain points that they were feeling, why my systems were gonna solve that, like all of this stuff. And I was like, I don’t care if people knew that I wrote that with ai because it literally took me 30, 30 minutes to write seven emails for a flash sale, complete with links and like all of the, all of the stuff. But if I had actually sat down. write those emails. I mean, I imagine it probably would’ve been at least two hours, maybe three.

’cause I would’ve been so nitpicky about getting started. Once I had a first draft, I probably would’ve ripped that shit to shreds. I mean, just that is how I write when I write. And one of the benefits of chat GBT is, like you said, does it affect my bottom line? It got me the emails. I am a much better critiquer than I am a starter, and so that is the thing that I really get out of the chat.

TBT, is it’s giving me these first drafts. I mean, I will say with your brand Blueprint Plus, you know, me word vomiting, some additional stuff that I need, specific to that, it’s like 80, 85%, sometimes 90% of the way there on, you know, any given email. But it just really made me think. We’re all gonna be using AI soon.

Like I don’t, I don’t know that there are gonna be very many people left that are sitting down and writing stuff from scratch. So do I really care if they can tell that AI wrote it? And my answer is no. And I, I mean listening audience, you are gonna have to decide if you wanna take the time. I mean, you can tell chat, GBT Sound human.

Don’t do rocket emojis. Don’t use em. Dashes. I mean, you can give it. All of these instructions to try to get it to sound more human. But at the end of the day, those emails were done quickly. I got them scheduled. I mean, I didn’t even schedule ’em. I sent them to my VA and I was like, here’s the emails.

Schedule them. Here’s the timeline. Thank you. I mean, so I spent 30 minutes, but in total that was probably at least four hours worth of work. But so chat, GBT is like my new favorite business employee. It has past Airtable, which you and I are gonna talk about Airtable when we stop recording. But I am, I am loving what I am getting from AI and it really is allowing me to spend more time on other things.

It’s not that I’m trying to do more, it is that I am trying to do less and still get the same stuff out into, you know, the world.

Kinsey: Uh, I could not have said it better myself. Colie, I’m totally with you there. And I think that, yeah, I think it’s one of those things we need to get really honest with ourselves guys. Um, for example, one of the things that I used to get so pissed at myself for in my business is how fricking long I would spend writing an Instagram caption and I would spend a good hour creating an Instagram post writing the caption, all the things, and I would, put it out into the world and it would get crickets and, or like maybe it’d perform kind of okay, but like. The ROI wasn’t there for how much time and energy I spent on that fricking post when I could have been working on more money making tasks and stuff in that way. Right. And like, and it was one of those things like I care, I care about the content and I put into the world and with.

Ai, I can write an Instagram caption that I would have written myself anyway in five minutes instead of an hour. And it’s literally just having trained AI on my brand voice. It’s having, edited the content that it gave me, like right from the get go, which was pretty good. Like you said, 80% there, takes me two minutes to change it up and then we are good to go.

Do I care if people know that I wrote this with ai? No. It’s about the impact that the caption makes, or like the wiggle room that it gives me to do more things and like help more people. And so it’s just really about getting honest with yourself. And I think that this is something that a lot of us need to shift is like internal shame or guilt or like fear of judgment from others using AI tools like no guys.

We deserve to use these tools and like they truly can be helpful. They’re here. Let’s embrace them and let’s help other women embrace them too.

Colie: Girl. Yes, Kenzie. Thank you for joining me on my podcast today, guys, I know that this might have seemed like an infomercial when I was talking about her brand blueprint. It really is amazing. The link to buy it is gonna be in the show notes. And I wanna say if you’ve been following any of the AI episodes that I’ve done recently, I have really tried to steer away from telling you like. telling you what I’m doing in my own business and I am very clear with you that, you know, getting the chat GPT to sound more like me is not something that I did. I just took Kinzie’s product and actually took the time to do it and then shoved it into every single one of my custom GPTs, and it is just. The best thing since sliced bread. And I think you guys know that. I do not say shit like that lightly. So if you want to hear more information, I, you know, I didn’t even tell you that Kinzie’s brand is authentic ai. But it’s also going to be linked in the show notes and she has two podcasts, y’all. Two. And so if you would like to hear more about Kenzie’s Human First approach to ai, she is someone that you should definitely add to, like your roster of podcasts. Get on her email list because she is who’s gonna keep you up to date on all of the changes when they happen in, you know, the AI world. But again, Kenzie, thank you so much for joining me today.

Kinsey: Uh, Colie, thank you so much. And guys, Coley’s gonna be a guest on my podcast too, so we’ll have to be sure to share that episode as well because I know it’s gonna be a fricking good one. I can’t wait to geek out about AI with you. But thank you so much for having me today. I really appreciate it.

Colie: It was great. All right, y’all. That’s it for this episode. See you next time.