Unless you’re new around here, you should already have a follow-up email sequence running inside your CRM. If you don’t, I rant about this on Business First Creatives monthly LOL. These are the emails that go out automatically — but only to leads who haven’t booked yet — in the days and immediate weeks after […]

Do email templates work for high-touch client experiences? When Ina joined The Experience Edit, she already had a lot going for her. In-person consultations before clients even book, in-person ordering sessions, sometimes even in-person product delivery. She’s a pet photographer in Australia with one of the most high-touch client experiences I’ve ever seen (and she […]

If you don’t know when a client should come back, they won’t know either. Most photographers deliver the gallery, send one final email, and then everything goes quiet. But if you want rave reviews, referrals, and repeat clients, you have to make returning the obvious next step. Before we dive in though – hi! I’m […]

If you’re looking to boost your client retention as a photographer, and you should be, it’s time to take a closer look at how (and when) you’re communicating. As someone who has set up dozens of client booking systems for photographers, I’m here to tell you that so many creatives lose out on repeat business. […]

This episode is a replay from a conversation that originally aired on the Capture the Chaos podcast with Brittnie Renee, and it perfectly captures a shift I’ve been talking about more and more lately. Most businesses shouldn’t focus on just better workflows.They need better client communication. Because if your systems technically work but still require […]

I am excited to welcome Kara Duncan, Founder of The Kara Report, back to the podcast. Today we are diving into the CRM emails that actually helps your marketing efforts turn into booked clients. If you don’t know Kara, she is my blog writer, and the last time she was on the podcast she joined […]