Marketing

While you may understand the value and importance of copywriting on your website for sales and SEO, what about all of the other copy you need in your marketing? In today’s episode, copywriter Sara Gillis joins me to share how you can craft compelling copy in your marketing. From planning and organizing to tools and […]

If you’ve played around with the idea of hosting a summit for your online business, this episode is for you. In today’s episode, Jenny Suneson of Summit Success Squad joins us to highlight the benefits of hosting a summit, along with best practices for hosts and speakers. Listen in as she shares how she got […]

One of the more unique and unconventional approaches to marketing is leveraging other audiences. We see it in collaborations online, but today’s guest has a more unheard of approach that I knew we had to share on the podcast. Amy Dangerfield took the idea of leveraging someone else’s audience to a whole new level when […]

You’ve probably been told that you can’t gain anything more than visibility by offering your services for free. If you do it right, you can actually gain long-term, recurring clients and revenue! In today’s episode, Rebecca Hunnicutt shares how she donated her photography services to silent auctions, which helped her gain new photography clients! Plus, […]

Building a social media marketing strategy that works for you takes time, especially if you aren’t creating it to be sustainable. In today’s episode, Andréa Jones joins us to discuss how you should approach your social media marketing strategy, why you should use the 80/20 rule, and which platform you should focus on first! The Business-First […]

How are you marketing your photography business? In today’s episode, Dan Moyer joins me to compare the benefits of active versus passive marketing, and which one will lead to more success in the long-term. Listen in as he shares why he’s played into his strengths and focused on relationships and referral marketing in his own […]

Marketing doesn’t come natural to many of us, especially when we have to consider strategies that will convert. In today’s episode, Fiona Margo joins us to share how thoughtful marketing strategies that will create connection and trust with your audience, while allowing you to market with confidence! Listen in as she share’s her hot take […]

Are you showing up on Instagram and taking your audience along on a journey? In today’s episode, Angie McPherson joins us to discuss the power of personal branding in your instagram marketing strategy! Listen in as she walks us through how she approaches content, how she converts clients from Instagram, and how you can reframe […]

Showing up for your audience and marketing your business can feel overwhelming—that’s why it’s important to find something that works for you. In today’s episode, my producer, Haylee Gaffin joins us to share how you can use a podcast as a marketing tool in your business, how to determine if it’s the right fit for […]