Are you leaving content opportunities on the table because you’re not repurposing the content you already have? In today’s episode, Felly Day joins us to share the value of repurposing and why it’s a crucial component to intentional marketing for business owners. Listen in as she not only shares common mistakes and practical strategies, but also walks us through her CPIA framework to effectively repurpose your content.
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Guest Bio:
Felly Day is the owner of a Content Repurposing Agency doing things a bit…unprofessionally. After living as an expat in Mexico for 3 years while running both sides of her business, she’s relocated to the south of France to plan her wedding with the Frenchman and restructure her business in the lead up to married life.
Felly is big on ditching the “white picket fence” narrative and helping you create a life that provides real happiness. You can usually find her with a cup of tea, a bottle of water and a 90s R&B playlist banging in the background.
Felly is also the host of her own podcast titled the “Unprofessional Entrepreneur.” She shares solo and guest episodes on the show that dive into marketing and entrepreneurship with an unprofessional twist.
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Here are the highlights…
00:42 – Content Repurposing
01:12 – Morning Banter and Setting the Scene
02:04 – Importance of Content Repurposing
04:26 – Personal Experiences with Content Repurposing
06:13 – Choosing the Right Platforms
08:55 – DIY Content Repurposing Tips
18:04 – Outsourcing Content Repurposing
33:00 – CPIA Framework
Mentioned in this Episode
Turn 1 into Ten Private Podcast
Felly’s Angles Episode on The Unprofessional Entrepreneur
Connect with Felly
Website: fellyday.com
Instagram: instagram.com/fellyday
Podcast: fellyday.com/podcast
Review the Transcript:
Colie: Hello, hello, and welcome back to the business first creatives podcast. I am so excited for this month. And so if this is the first episode that you’ve tuned in for the marketing with intention series, I do beg you. And I mean, literally beg you to go back and listen to the previous episodes in the series.
But today I am interviewing Felly Day, who is a content repurposing strategist, and she owns an agency that will do it for you. Okay, I know that I’m messing up her intro, but it’s all good. I have talked a lot on this podcast about the importance of content repurposing. And so I am very excited to have this conversation with an actual expert.
Because I think we all know that I do it by the seat of my pants and what gets done gets done. So I’m very excited for this episode. Felly, good morning and welcome to my podcast.
Felly: Good morning and thank you for having me.
Colie: I mean, I’m really surprised that she said good morning guys. Cause I just remembered she is not a morning person right now. She is across the world. So it is technically good evening for her, but like it’s super early for me. Like I’m on my first latte. Please forgive anything and everything that I say during this episode.
Cause I have clearly not had enough coffee yet today. Bye.
Felly: I think I’m on my fifth tea because it’s 5pm.
Colie: Oh my gosh. I mean, yeah, no, this morning. I mean, I didn’t even wash my hair. Like I got up and I, I got up. I took a shower. I got back in bed. And then when it was getting closer to our time, my podcast manager was sending me notes and I was like, okay, Haylee, no, like I have an interview in 20 minutes and I’m still not dressed and I have not had a latte yet.
So I got to go. And then I came in here and we had a nice little chat before we hit record. Felly, to kick this off. I want you to tell me why content repurposing is important to you and why you think that every entrepreneur should have some kind of content repurposing strategy inside of their business.
Felly: Well, my first answer is 100 percent bias and that is that I believe the best content is repurposed content. Especially if you’re someone who wants to outsource your content. I got started as a general VA content writer and like trying to create content with no direction. Doesn’t create very good content in the end.
And like, I can say that as like
Colie: It does not.
Felly: I was creating it. And I was like, This content is like falling flat, but you’re giving me nothing to work with and so that’s where I started asking more and more or even just like doing it myself of like going through people’s content to create more content because I was like, if you want it to sound like you, I need to know how you sound, but I think we all have the way we like to create content, like whether that’s creating a podcast, Filming TikToks, writing emails, right?
We all have that way we enjoy creating content, or I hope you do, but Everybody consumes content differently, and so I think it’s important that if you have a podcast, you also have something written or if you like to go live or like to create short form videos, that you also have some way for people to consume audio or to consume like long form, short form, different ways of content being put out there so that your audience can, can consume your content in the way that they digest the content.
Colie: We don’t market for ourselves. And I feel like if people take nothing else away from this series, because multiple people in previous episodes have said this, guys, you are marketing for your clients and your ideal clients and your audience, you are not marketing for yourself. And so I think if you take the same approach with your content repurposing, like if you think about creating the content for the people who are consuming it, And not just in the way that you like to create it.
It is going to reach more of your ideal clients, which I mean, it puts more dollars in your pocket. And I feel like everybody who has a business should be about putting more dollars in their pocket.
Felly: Very true. It’s a, it’s a good goal.
Colie: And I was really interested when I got your email about being on the podcast, because I would say it was like three years ago, maybe two years ago, I actually had an agency. I can’t even remember where I found them. I found them online somewhere, but they were taking like episodes that I had done on other people’s podcasts.
They were taking my presentations that I was doing in, you know, people’s masterminds and things like that. And they were taking that long form content. and repurposing it into short form videos and also quote cards. And I worked with them for 18 months and then they closed. And when people ask me about my content repurposing strategy, I’m like, well, I had someone doing it for me before.
I was like, and I mean, I learned how to do it from them. I’m getting by now. But when people ask me for referrals of like, okay, but like, I really liked when you did this, I’m like, I’m sorry, the people that I used to pay no longer exist. And I don’t know of anyone Who does this kind of content repurposing strategy?
Cause I feel like. When it comes to hiring somebody to help you with your marketing, the one thing that I have found is that everybody has their niche, like everybody has the specialty, and it’s really hard to find someone who’s creating the content for you to go everywhere, versus just helping you with your podcasting strategy, or just helping you with your blogging strategy.
So, Felly, I mean, your name is probably going to drop out of my mouth a lot now. Which is good. It’s exciting. I like to see that people are actually doing this because I got a lot of, no, let’s, let’s use ROI. Let’s use a fancy word. I got a very high return on investment when I was investing in content repurposing in that way.
And it left me free to get more clients and not have to spend so much time on my marketing.
Felly: Yeah. I hear you because I mean, if you’re someone, I know you’re not big on social media. I know that your podcast is probably the main way that you’re creating content or guesting in people’s communities on summits, whatever it is, like presentations more.
And so those are not necessarily. Always front facing content, right? Because it’s like, people in the summit can find you, people in the community can find you, but you’re going into someone else’s community versus like having your own space that people come to then find you. Where like, your podcast is like that, but Unless you’re great with podcast SEO.
It’s again, like people have to find the podcast first. And so having those repurposed content from something that’s more of like an education nurture platform versus like a lead generation platform, having someone who’s able to take that podcast, take those presentations, and turn them into lead gen Content for, Pinterest, for blogs, for threads, for short form videos on different platforms, right?
Like that goes so far in your marketing strategy, which is where I think content repurposing will always have a place in somebody’s marketing strategy, no matter how long they’ve been in business.
Colie: Yes. And you’ve already mentioned this, so I’m going to say this and then you can tell me if I’m right or wrong. You had said earlier, you know, we all create content where we like to create content. And so I’m taking that to mean all of us need to figure out where we enjoy being. And that’s where we are creating like our pillar content.
I hate to use that word, but it’s so early. I can’t think of another word, but like the piece of content that basically spawns the rest. Is that correct?
Felly: Yeah, like I call it the top of funnel content or the core content. Everything funnels down from there. Yeah.
Colie: Ooh, core content. You know what? I like that a lot better. I’m going to write that down. I really hate saying pillars. I don’t know why pillars bothers me so much, but every time someone is like a marketing strategist, I’m like, you’re, you’re pillars. Like maybe it’s because I associate pillars with Instagram and I do seriously have a love hate relationship with Instagram.
I mean, I’m there and it’s really funny because in 2024, I haven’t been very visible for a lot of different reasons, but barely anybody noticed. because my virtual assistant and my podcast manager were putting out all of this content related to the podcast. And people just didn’t know, Hey, you haven’t actually seen my face on a story in like six months, like legitimately.
And like, people just didn’t notice, but so everybody should have this like core content, right? This one piece that you’re creating. And then how do you. yourself as your agency, or how do you suggest someone that wants to DIY their repurposing? How do they decide where else to send this repurposed content?
Like, is there something, is there a question that someone should ask themselves about thinking what other channels they should be visible on?
Felly: Yeah, so to me, picking the platforms you’re showing up on is personal. I can’t tell you which ones it should be. I recommend email to everyone. I think everybody should be using email as a secondary platform. No matter what your first your core content is just because it is like the place that you own You get direct contact with people, you know that it’s always gonna reach them unlike everything else But from there, it’s really going to depend on what do you like showing up on?
What will you stay consistent with especially if you don’t have a team helping you out, right? Like if you have a team who can post to your Instagram doesn’t matter if you like being there or not Like that’s where I would like to be on LinkedIn, but it will not be me doing it . So if you can consistently show up on LinkedIn, then use LinkedIn as your third platform.
If you can consistently show up on Instagram or YouTube, like use that. But don’t force yourself onto a platform because somebody told you it’s where your ideal clients are because it’ll never, it’ll never translate the way you want it to.
Colie: So you have to want to be there, but also you said ideal clients. So how do you figure out if an ideal client is actually on a new platform? If you have not yourself been on that platform and interacted like, You mentioned LinkedIn. It was funny. I had, uh, my good friend Tanya now, and she’s a LinkedIn specialist.
And when she first came on the podcast, I still had no LinkedIn. Now I have finally created a LinkedIn. And every once in a while I share like one or two things. And that is despite me knowing that a lot of my ideal clients are over there. I just don’t have the energy though. But if it was a different platform and I didn’t know for a fact that my ideal client was on there, like, how do I figure out if that is somewhere?
That my ideal client actually enjoys being themselves.
Felly: This might be an unpopular opinion, but I think that we can all find our ideal clients on any platform. I think it’s a matter of you showing up as yourself and creating your community around you versus like going to the platform where they are. Because we all have people that we could connect with on LinkedIn.
We all have people we could connect with on TikTok. We all have people we can connect with in Facebook groups, on YouTube, in podcasts, right? Like, our people are everywhere. But it’s about where will you like showing up so that you can meet them there?
Colie: Yes. Okay. Just so that, you know, if you start any sentence with, it might be an unpopular opinion, that’s probably going to end up as a, as an Instagram reel from this episode. I’m just saying, like, if Haylee’s listening, Haylee, that last thing, that’s what you need to like, mark in order to go on Instagram.
And I totally agree with you. You can find your people anywhere. But I do think that sometimes we cut ourselves off. From going on a new channel, a new marketing platform, because we’re like, Oh no, my, my people aren’t there. Like, and I will say as a photographer, I used to always assume, no, I don’t want to be on LinkedIn.
LinkedIn is not where someone goes to hire a photographer. And that’s totally true. Like if her family portraits or whatever, but it doesn’t mean that you can’t connect with people. It doesn’t mean that you can’t network people and that that isn’t going to be fruitful in terms of making connections. And eventually connecting with your ideal client.
So I will say, I mean, that did make a believer out of me. I was definitely one of those people who thought that specifically about LinkedIn. Maybe not the rest of the platforms. I still have thoughts on Pinterest, which Felly, I want to ask you, this is like, not for your clients. This is for you. What is your favorite platform to show up on?
And why, like, what’s your core content?
Felly: Currently it’s Threads. I am
Colie: I mean, we could have a whole conversation about that. I am a little obsessed with threads when I wake up in the morning and I see how much time I have spent scrolling. It’s even worse than Instagram, but I’m sorry, continue. Why threads, girl?
Felly: Threads has fully replaced Instagram, but I started 2024 with like I’m ditching Instagram and My original plan was to go to LinkedIn I was like, I’m gonna force myself, give myself like 90 days to like actually try You And not just like dip out and go back to Instagram as I always have in the past. And then threads came available because in Europe they have so many privacy laws that it was blocked here for a couple months, like six months or something. And so I had had threads for a week and then lost access. And then it came back beginning is either end of December or beginning of January. And I was like, this is my platform.
And it felt so like this is my moment because when Clubhouse was out, I’m an Android user, so I could never get on Clubhouse. And I was like, people would message me all the time, like, why don’t you just buy an iPhone? This platform would be perfect for you. Like, you, you
Colie: Just buy a thousand
Felly: you, you would be blowing up.
And I was like, I not buying a new phone when I have a perfectly working phone and I don’t like an iPhones. I like having an Android. So I was like, uh, you know, and so then Clubhouse was always kind of like a little bit of a heartbreak for me because I didn’t get the chance. And so when Threads came back, I was like.
white LinkedIn off the board. I’m going all in on threads. And then within one month on threads, I think I had like 10 inquiries and a couple sales. And I was like, this is it. This is my place.
Colie: This
Felly: I found it, I will say in the past. I have had like email be my favorite content. I’ve had Instagram be my favorite content and I’ve had podcasting be my favorite content. But now that I am like into threads and have my, my strategy, my system, my whatever in place for that platform, all my content is repurposed from there.
Like my podcast episodes now are fully repurposed from threads that I put up and like saw people react to, and then I repurposed them and like use it as a podcast script. So. That’s where I’m at right now.
Colie: I mean, it’s amazing. And one of the things that I was going to say was, I feel like the thing that I love about threads is actually more about my personality as a human being, and not really as a business, because I feel like it is so uncurated over on threads. And I love getting people’s ideas.
Unpopular opinions. I love unsolicited advice. Like, those are like my, my buzzwords. That is what I thrive on. And I feel like that’s all threads is. It’s like someone woke up this morning and felt spicy and they posted some shit just to see how people would react. Like, that’s how I read half of threads.
You too?
Felly: Yeah. And I mean, like sometimes I think they’re fully click bait y, you know, there was one that was like, people need to stop saying like biz, like written B I Z. And I was like, how is this insulting? Like, how are we offended by this? It’s, it’s really no big deal. But other times it’s like actually good, you know?
And I feel like I can be surprised by my own content, like what people like respond to. But what I like is, I get new people, I get new faces, and Instagram hasn’t done that for years.
Colie: Yes. I mean, again, I am really Instagrammed out. I mean, the last time that I actually posted something like for me and not really just for the podcast, I think it was December of 2023. I mean, it’s been a really long time. And while I will never fully let Instagram go. It is definitely not in my top three places of, of, you know, things, places that I like to be, like, it’s just not anymore.
So for me, like my podcast is my number one, but I’ve even let that slide in that I used to have two episodes every week. One where it was me kind of giving unsolicited advice, and then the other one is like guest episodes. And as my health was kind of bad in 2024, I haven’t done any solo episodes. Now they are coming back soon.
So if you’re listening, by the time you hear this, there should have been some solo episodes that dropped last month. So that shouldn’t be the case by the time this airs, but. I do feel like even when you like being on a platform, sometimes you need a reminder of like what your content strategy is. And I feel like for the last six months, I’ve kind of ran on autopilot and it wasn’t autopilot in a good way.
It was, Hey, I want to have this conversation with this person. And like, there has been absolutely no business strategy for myself behind it, other than to highlight my guests, which is not why I created my podcast, or at least that wasn’t the sole reason that I created my podcast. So I do feel like I need a little bit of a reset, which I should have had by the time this airs on refocusing, like my business strategy and my content strategy.
But so you are in love with threads. You are taking all of your content from threads and you are repurposing it onto your podcast, into your emails. Is there anything that you see, like, what’s the number one mistake that you see people make in terms of DIYing their content strategy that pushes them to look to hire it out, that pushes them to outsource it?
Felly: I feel like this is like, 50 50, either they get a VA to do it, the VA doesn’t have content creation experience, or like, a strong skill in content creation, and so then they don’t like the content, it doesn’t sound like them, it doesn’t perform. Or, they try copy pasting from one platform to the next, bore their audience, don’t get traction, don’t see ROI, stop doing it, don’t like it, think it’s, think it’s a sham.
So, those are like the two big mistakes that I see with repurposing specifically. I guess on another strain, like content strategy in general, I would say people aren’t repeating themselves enough. And that’s where like, it’s another like, repurposing thing, like, it’s really important to repeat yourself in your content because your audience needs to hear the same thing over and over again.
And like we were saying, with consuming different ways, digesting different ways, if you say it once on your podcast, but you never wrote it in an email, it’s It’s not enough, right? Like you need to say it 10 times on your podcast, you need to repeat it again on your email, you need to use a different analogy a second time, you need to use a third story, right?
So it’s like, in content strategies in general, I just think there’s not enough repetition of what you stand for, what you do, and who you are.
Colie: I mean, in last year’s marketing series, I interviewed my friend Dana and she talked about the rule of seven, which she said in COVID and pandemic times, we all lost our mind. And the rule of seven became like the rule of 12 and the rule of 24. Like, you have to see things that many times before it even phases you.
that this is something that you might be interested in. Do you have a magic number? Or is there a minimum number of times that you feel like someone should repeat like this really good juicy piece of content before they should even question whether or not they have said it many times?
Felly: you have to take into account that the marketing rule of seven is from the 1930s when they were using billboards and newspapers. So, The amount of content that people consume nowadays versus what they did consume is drastically different. I’ve heard people say like a thousand times, fifteen hundred times.
So, I don’t think you can, like I think the number is infinite. I don’t think you can repeat yourself enough. And I also think that a good measurement, if you, to see that you’re repeating yourself enough, is that your audience is repeating your messaging back to you. So like if your audience, like I say a taste of content repurposing for one of my offers, that it gives you a taste of content repurposing.
And so when people say to me, I want a taste of repurposing, I know that I’ve said it enough because they’re repeating it to me. But if I get constantly, what is it? What do you do? I’m not saying it enough.
Colie: My gosh, that’s, I mean, if they repeat it back to you, that is excellent. And I often get people, at least on the photography side of my business, like people used to tell me certain things that I said on my website, like my header on my photography website is you deserve to be in the photos too. And a lot of my like consultation calls for photography, people would say, like, I saw that you said I deserve to be in the photos too.
And I 100 percent agree. They’re like my partner, my spouse, my husband, my whatever cannot take an in focus picture to save their life. And I’m thinking to myself, well, I said that on my about me page. Like, did you get that from me too? Because until I got something where my husband could touch it.
And make it focus. I never had any in focus pictures. Now I also hire people. I mean, that’s a thing for me. I think all photographers should hire other photographers, but like. It’s a thing where you’re taking these amazing photos of everybody else and then every single time someone takes one of you, your ass looks huge.
Like they take it from a horrible angle or you’re not in focus or your mouth is half open with like food, undigested that you can see. I mean like that is not good for anybody. So when people started repeating back to me, or mentioning specific things from my website, I was like, okay, they’re like actually paying attention.
Like, this is great. I don’t think I’ve really had that on the system side of my business yet. So maybe I’m not repeating myself enough. I’m going to, I’m going to take that felly advice and just put it in my backpack for another day.
so that’s the number one mistake. And I do want to dive into the outsourcing though, because you are an agency and someone could potentially hire you in order to do the content repurposing. But girl, when you were talking, I do totally feel you on the, you are having someone do a task that they are actually not qualified to do.
And so if I find myself redoing tasks that I have assigned to someone more than one time, I’m thinking to myself, clearly they’re not the person to be doing this for me. I need to like, look elsewhere. And so I felt that, like, I really felt that. What is it? That people should do or that they should look for when they are trying to find a content repurposer, a marketing assistant, like, I know that the bottom should just be, don’t just assume that your VA is qualified, but like, how do you determine if your VA is qualified or how do you look for someone else in order to take that task or something else off your plate?
Felly: I mean, I think it depends on your marketing strategy in general. Right? So, like, I am a content creation agency more than a marketing agency. I will use marketing strategy in the content that we’re creating, but at the end of the day, I need my clients to have an overall strategy. Because generally they have their core content that they’re creating, right?
So I need you to have a strategy in place for your podcast before I can come in and repurpose it. Like, where does, where does the rest of the content fit into your strategy, right? And so I think you have to look at your overall strategy, look at the goals you have for that strategy, and whether it’s like, do you need to cut platforms?
Do you need to move to ads? Are you Looking to hone in on only one thing. Is there enough content that you can repurpose? Most people, the answer is yes, but it’s like, do you have the right content to repurpose? Are you launching something completely new? Have you pivoted your entire business and none of your messaging is the same, right?
So it’s like, figuring that out. And then it’s like, do you need a social media manager? Do you want to be creating the content and the other person is just scheduling and posting so that, like, you don’t have to worry about it actually going out? Also all of like the imposter syndrome thoughts around it.
Like I, I know for myself, I get stuck when it comes to posting it. So I have my VA post it. I can create all the content in the world, but I will not hit post. Right. And so it’s like, will you get stuck on creating the content? Will you get stuck if you have to look at your old content? Cause a lot of people don’t like to look at their old content.
They judge themselves too hard. Will you get stuck when it comes to like actually scheduling it, sharing it, reviewing it and. It’s going to change like who you hire. or what hire you need based on your own weaknesses in your own content strategy?
Colie: Felly, you just brought, I mean, I, my professor brain is coming out. I really wish I had a whiteboard so I could draw some Venn diagrams, but like what you just said is so true because earlier in this series, I chatted with a specialist who talked about creating that overall marketing strategy that you are saying is like required in order to look for someone to do your content repurposing.
And so I think that we have like the overall marketing strategy and then we have like the specific marketing channel strategies and then you’ve got your content repurposer who actually has like some level of expertise in those other things, but they’re not going to create that for you. Like, they know how to use the strategy that you bring to them, but like, they’re not going to sit down and make your marketing strategy.
You do have to bring that in your backpack when you come with all of your old content for them to repurpose. So, I just felt like that was something that we should highlight because then, again, it could be that you are hiring for the wrong reason if you come to someone like you and you’ve never had a marketing strategy.
And you’re like, well, here’s my content. And you’re like, okay, but what’s your core messaging? Like you’ve got all these different pieces and I literally can’t see how they are related. So help me out. And they’re like, Oh no, I’ve never, I’ve never done marketing strategy. And you’re like, well, that was back there.
Let’s go back there and get that. And then come back. Is that what you say? Or do you have like marketing strategy people in your pocket that you refer them to?
Felly: I have it in my onboarding, like you need to be the visionary of your business. I can create all the content in the world, but if you’re not the driving force, like it won’t go anywhere. And I’m pretty quick to point out with people when I get on calls if they’re not there because I’ll tell like I’ll tell anyone like if you can’t give me your elevator pitch right now without having to stop and think about it like your messaging is not there for me to repurpose because I don’t care how old your content is.
I don’t care if you changed offers, if you’ve changed directions, I can repurpose it as long as you know your messaging and. I think so many people don’t have that in place and that’s also what gets in the way of their marketing strategy is they don’t know who they’re talking to, they don’t know what they’re selling, they don’t know what they want, right?
And so it’s like, these are things that you need to know before you can be like, I want all this content and Like a lot of people jumped the gun and they’re like, I need more content. I’m not posting consistently enough. I’m not getting enough views. I’m not getting enough for like inquiries. And I’m just like, yeah, but you’re, you’re not talking about anything in your content.
Colie: do you know what you even want to say? I feel like I’m one of those people from like, I don’t know. I felt like my 13 year old when I said that. I mean, she’s been giving me all kinds of attitude recently. But like, totally, I feel like now I should make Chloe my Like make me some kind of real so that I can post that or send that.
I want to say that cause that would be awesome. But okay. So people have to come to you with like the marketing strategy and the messaging, like what it is at a core, their elevator pitch, and then what it is that they want to actually say to their audience. Is there anything else that someone absolutely 100 percent needs to have in place before they move forward into content repurposing?
Felly: I mean, they need to have existing content. You can’t be a brand new business owner.
Colie: There you go. Yes. You have to have content of some kind, but besides bringing the content, like, for example, do they have to have their brand fleshed out? Like, and I know that a lot of people are like, Oh, well, I don’t have colors. Yeah. That’s not what we’re talking about.
We talk about your brand. But I mean, in addition to the messaging, like I’m assuming that you can’t really create content for them if they don’t actually have a brand for you to create it within, Okay.
Felly: could go in so many directions and I don’t want to offend the brand designers because I have a lot of respect for brand designers. But at the same time, I think you could have, like someone who was newer and has one on one, I think you could have a solid one on one offer, know your messaging, know your ideal client, and your brand is still being developed.
And like we, but we could still create content, right? Like I have a career coach that I’ve been doing like b roll packages, so we only create. B roll content out of short form videos out of her B roll. And she is, I want to say she’s at a year in business and she actually has just hired someone to help her develop a brand and she has one on one and we’ve been repurposing Q and A calls with her one on one group or with her, uh, she had a group program.
So like the Q and A calls with her group program to create content, um, To sell the one on one and it’s like her brand is definitely being overhauled right now Like I know beyond just the colors, but like all of it in general her wording and stuff is changing a little bit But we’ve still been able to repurpose and create like good content Without her having a full a fully formed brand because it’s in it’s like evolution
Colie: No, I mean, Philly, that’s so good because I just, I feel like a lot of people. When they come to me to work for systems, people put roadblocks up that don’t really need to exist. Like the thing that people always tell me is, well, no, I don’t, I don’t know. I don’t have my systems done. Like, I don’t know what I want them to do.
Okay. But that’s why you come to me. Like, I help you do that. So like, that’s a roadblock that people put in place. And I’m just imagining that a roadblock that people put in place for the content repurposing is, Oh, but I don’t have a fully formed brand. Like I need that first before I can start creating content in order to market my business, which you just said is bullshit.
I mean, you didn’t say it in that way. I felt like you were a little kind. I mean, but you know, it’s all good. I don’t, you don’t have to be spicy 24 seven, but if you want
Felly: I never know if I can swear, so.
Colie: Oh my God. you know what, I feel like there should be like a little blooper that comes on the screen every time I say a cuss word so that I know how many, cause I mean, you, Feli, you laugh. I mean, people say that to me and I look at them and I’m like, have you ever heard an episode of my podcast?
And then I think to myself, no, there are a few episodes. where I did not cuss and that was because I was interviewing people that I knew for a fact would be offended or if they shared it with their audience, their audience would be offended. And so, you know, it’s not like I’m going to change my personality, but I definitely made sure that all the cuss words that were coming to my brain just stayed in my brain and they didn’t actually come out of my mouth.
But anyways, yes, you are totally Totally
Felly: Okay, because I’m pretty sure I already did, so.
Colie: I think that for the content repurposing, like if you wanted to give somebody a tip, cause I think we’ve talked a lot about the roadblocks and the mistakes and what you have to have in place. But like, if someone was like, I think I need content repurposing, where do I start? Like, what are a tip?
Or a few, cause sometimes I say, give me a tip and people are like, well, I have three and I’m like, okay, you can always give me more. But like, what tips do you have for someone who wants to start in the content repurposing journey? And we are going to end this talking about
your private podcast. I love that you said that because that’s exactly what I was going to talk about.
Exactly.
Felly: so I have a private podcast and I walk you through, um, My framework, which is what I take clients through when we do the remix. The remix is the taste of content repurposing. You send us 10 links, we send you 100 custom content ideas.
So, the, the framework is content, platforms, intentions, angles. It’s CPIA. Because I’m uncreative and cannot make an acronym, choosing the right content to Repurpose not all content should be repurposed choosing the platforms you want to show up on you don’t need to be on every single platform It’s a total energy suck pick the platforms that make the most sense and go from there Picking the intentions you have for the content on each platform different platforms serve different purposes A podcast tends to not be a lead generation platform.
It’s not usually the 1st place. Someone finds you a email list. Also, maybe unless they come through a welcome sequence, a lead magnet. It’s not the 1st place. Someone finds you. It’s generally a secondary platform, right? So you want to Right content that speaks to people that have already seen you somewhere else or once or twice, right?
Like they’re not brand new to you people and you speak to them differently than if you’re creating a reel and it’s going to like people who have never seen you before and the last one is angles and this is where like you’re gonna need to go to the private podcast or like Scroll through my Instagram to find like own post where I talked about this because angles is what I think a makes my agency different than everyone else who offers content repurposing, but it’s also the way that you’re going to never repeat yourself.
when you repurpose because it’s putting a filter over the original piece of content to change the context of it, right? So if you’re creating a reel for Instagram, And the intention is to generate new leads and you’re using a podcast episode where you were talking about how to sign clients as a brand photographer or something like that on Instagram.
You’re going to go for the angle of inspiration or the angle of a case study or the angle of, eliminating belief someone has about signing clients, right? And so you change the context while still talking about the same thing. So you’re repeating like signing clients as a brand photographer, you’re repeating that message, but you’re talking about it from helping someone do it from how they can do it to, why they’re not doing it or what’s getting in the way of you doing it.
What’s a thought you have that’s stopping you from doing it right. And like changing that angle every single time, it changes the piece of content. And so then you can make reels out of it. You can make carousels out of it. You can make emails out of it. And you’re making different content that all generally talks about the same thing, but hits so many different angles that your audience is It’s going to digest every single piece and they’re going to walk away knowing like this person without a doubt Can help me sign clients as a brand photographer because you’ve hit so many angles in their brain so many questions so many Objections or thoughts they didn’t even know they had But yeah, that’s, that’s my tips.
If you want to DIY your repurposing, go through the CPA framework, go through the private podcast and you won’t have any questions left.
Colie: Yeah. Okay. So first of all, we’re going to have all of those things in the show notes. We are going to have your private podcast, but also you did a recent episode where you talked about a, and I laughed at you because when you opened the podcast episode, you were like, and just so that you know, I’m unprofessional and I don’t do this in the order that it’s supposed to come.
So guys, Felly’s podcast is unprofessional entrepreneur. So you guys know that I am now binging it. If for no other reason than I love that fucking name. I am going to have it linked in the show notes, but I’m also going to have specifically the episode where she’s talking about angles, because she said that that’s very unique to her agency.
But I just think it’s a, it’s a very unique way of thinking about it. And it is going to get rid of your, you know, limiting belief, that roadblock that you were putting out there that you are perhaps repeating yourself too many times. And if you’re saying the same thing over and over again, maybe you are, but it doesn’t mean that you can’t use that exact same message.
with a different angle and make it a new piece of content or a new type of message. But Felly, I’m going to have all of that in the show notes. thank you so much for coming on the podcast. It was a blast. All right, guys. I hope that you have gotten something incredible from listening to Felly inside of this episode. Please don’t forget that if you have not heard the previous episodes in the marketing with intention series, go listen to those. And we also have a few more before we close the series out. All right.
That’s it for this episode. See you next time.
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