Welcome to the Blog

I am excited to welcome Kara Duncan, Founder of The Kara Report, back to the podcast. Today we are diving into the CRM emails that actually helps your marketing efforts turn into booked clients. If you don’t know Kara, she is my blog writer, and the last time she was on the podcast she joined […]

Have you been wondering what’s the best way to set up your CRM? Today’s session is going to be a mix of a case study and answers to some specific questions I’ve been getting lately about Systems in Session. I thought Megan Norman would be the perfect person to bring on because she’s been part […]

You can’t charge premium prices for a mediocre experience, and deep down, you already know that. To build a high-end client experience, you don’t need to be doing more or adding any fancy extras. Instead, you need to create a process that feels effortless for your clients and sustainable for you. When clients invest in […]

I can’t wait to talk to you about the luxury photography client systems for Kelly today. It’s hard to believe it’s almost been a year since I recorded a Business Bestie Chat with Sabrina Gebhardt on the Shoot It Straight podcast — the very conversation where the idea for Systems in Session was born. Now, […]

Every time a CRM announces a price increase, the online business world collectively panics. My Threads feed has been full of people asking if they should switch to a different platform—or ditch their CRM altogether. And honestly? I get it. When HoneyBook raised its prices last year, everyone’s question was “should I switch from Honeybook […]

Client emails can change everything in your business. The right message can move a lead from “I don’t have time” to “Where do I sign?” The wrong one can leave them cold, confused, or gone for good. That’s why I want to tell you about Geneviève. She joined my “Email Like You Mean It” course […]

Photographer gallery delivery is one of the most overlooked parts of the client journey. So many photographers pour their energy into the inquiry, booking, and onboarding phases—but once the event is over, communication tends to fall off. And yet, this final phase is one of the most important touchpoints for delivering a truly elevated client […]

When it comes to running a service-based business, it’s important to understand the difference between client emails vs. email marketing. Email marketing courses often focus on building lists and selling to a broad audience, but client emails are about 1:1 communication that shapes your client experience. In this post, we’ll break down how the two […]

When Roxanne, a brand photographer and storyteller, hit a growth spurt in her business, the cracks were impossible to ignore. She was “using Dubsado,” but only in the loosest sense: contracts and invoices duct-taped to a pile of sticky notes and PDFs. Reminders slipped, proposals lived in Canva files, and every new client meant hours […]