When you incorporate video into your content plan on social media, you open the doors for so much visibility. In today’s episode, Natasha Pierre of the Shine Online Podcast joins us to share why she believe video is so important and how you can get started with it in your everyday content strategy to increase your visibility. Listen in as she walks us through managing your content ideas and her three part follower journey!
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Guest Bio:
Natasha is the host of the Shine Online Podcast and a Video Marketing Coach for small businesses. Through her signature group programs and educational content, Natasha helps you build your brand with a confident video marketing strategy that ultimately grows your business, community, and impact simultaneously.
Today’s episode is brought to you by my Client Hub Template inside the DIY Systems Template Shop. Business owners often have their client information spread across a variety of different tools, making it hard to access the information they need to make critical decisions. That’s why I built the Client Hub Template for Airtable, to take the guesswork out of building your own!
Here are the highlights…
[1:06] Get to Know Natasha
[3:02] Why You Need Video Content
[7:58] Done is Better than Perfect: Getting Started & Practicing Video
[13:29] Ideation for Video Content
[21:55] Managing Your Video Content Creation & Schedule
[25:53] The 3-Part Follower Journey
[25:53] Instagram vs TikTok Content – Understanding the Three Part Follower Journey
[29:52] Understanding CTAs in Content
[33:55] Systems for Content Creation & Business
Mentioned in this Episode
Episode 98 of The Shine Online Podcast
This Can’t Be That Hard Podcast: thiscantbethathard.com/podcast
Natasha’s Episode on Content Pillars
Video Confidence Challenge: shinewithnatasha.com/challenge
Video Content Camp: shinewithnatasha.com/camp
Sales Content Series: Six Common Sales Mistakes and Ditch “Link in Bio”
Connect with Natasha
instagram.com/shinewithnatasha
Review the Transcript:
Colie: hello, hello. And welcome back to the business first creatives podcast today. I am interviewing. I mean, can I call you a video guru? Natasha, Natasha Pierre is like what we should all aspire to be when it comes to video, to creating video content in our business, Natasha, good morning and welcome to the podcast.
Natasha: Thank you so much for having me. I’m excited to dive right into some video stuff.
Colie: Yes. So funny story guys. You know, I like to tell the listening audience sometimes how I invite guests onto the podcast. So it was right before her hundredth episode and Natasha’s podcast, which by the way, if you’re not listening to it, you should be. It’s awesome. It’s amazing. But I was listening to her 98th episode as I was driving Chloe, I believe, to summer camp.
And it was an episode where she talked about how she got her podcast downloads to 10k a month using mostly organic traffic. And I don’t remember exactly what was in that episode, but she said something and you guys, I did what I always do. I pulled over at a gas station and I wrote her an email. I was like, Natasha, I would love to have you on my podcast to talk about video visibility.
I was like, I know we’ve never met, but here’s a couple of people that we have in common. Of course, I named dropped Jordan Gill. I also included Annamie Tonkin because Natasha has been on the, this can’t be that hard podcast, which I will also link in the show notes, but I sent her an email. And then I waited, and then someone, one of her assistants actually, you know, responded and said, Oh, Natasha would love to come on.
I was like, yes. Okay. I don’t know when I’m going to schedule this. I’ll get back to you. And it was like, literally like two months later, guys, that I finally sent out the scheduler to get her on the podcast. But we are here now, Natasha, I’m going to throw you like a softball question first, because like, Everyone says do video and I feel like you do it in a very different way than jumping on the trends and doing three reels a day.
So tell me why every entrepreneur should be creating video content for their social media platforms.
Natasha: Yes. I love this question. And I feel like over the past four years, video has really blown up, but I always like to bring people to just the foundations of marketing content that you can create. And video has been a pillar in that. For way beyond reels and TikTok and stories really made us love video.
Right. So I think they’re really going back to the beginning, really gives us context of like, wow, video isn’t just like really popular and going to fizzle out soon. It’s been a constant when it comes to creating marketing content. And for me, I always like to think of video as Providing the dynamic elements that other pieces of content only provide one element of, right?
I create all the content, as you’ve already mentioned, right? I do podcasting, email, I love all different types of content, but when you’re listening to a podcast, you’re only listening for the most part, right? Maybe you have visual video podcasts, which of course I love, and then when you’re reading an email, you’re really only reading the copy, but video incorporates.
All of those different elements where you’re maybe hearing something and you’re seeing movement and you’re seeing an element of text and you’re maybe having a caption going along with it. And with video, whether you’re selling a physical product, people can see your product move, how it works, what it looks like on people or in an environment.
If you’re a coach, people can see how you coach, how you mentor, how you. Um, if you’re a service provider, people can literally see your process in a way that other types of content can’t. And so outside of the obvious of like right now on most platforms, video is probably going to get you the most reach.
I like to think of it from a marketing perspective. It kind of incorporates all of the great different visual elements in one piece of content, which is why I love it. Thank you.
Colie: I mean, Natasha, I’ve, I mean, I’ve thought about this, but I don’t think that I’ve ever put two and two together. So I do the systems, but I am also a photographer and I make films and I have always loved making films for my clients because it’s video. It’s a lot of what you’re talking about. It’s different to see how tiny your child was versus hearing them talking.
And you know how their words are not forming properly and when they take those first steps across the floor, like I can think about those things as a photographer and a filmmaker. But one of the reasons that I actually create videos for my photography business that like they’re on my website, they’re part of my marketing is so that everybody can see how loud I am, because like you said, if they’re looking at my photos on my website, they might be like, wow, I really love those photos.
And if they see a picture of me, they get an idea of like who I am and what I look like. But I always joke, you really have to hear me so that you know, who’s coming into your house for three hours, because I don’t ever want anyone to be surprised by like the loud woman that shows up at their house, constantly playing with their children and giving everybody hugs.
Like, I need everyone to know what to expect. And so if we take that same effort into marketing videos, regardless of what your service is. People get a really good idea of who you are and what it is like to interact with you before they actually commit to hiring you, which, I mean, let’s be honest, we want everyone to know what they’re getting into before they pay us that big money.
Natasha: Yeah, absolutely. And I think no matter what you do, chances are you have competitors, right? People have different options they can choose to invest in and what makes you unique is you and video really allows you to show every element of that, which kind of to your example means you might be able to repel people that aren’t going to be a good fit.
People you don’t want to work with, but you’re also going to be able to differentiate yourself and attract the types of clients or even opportunities that you’re looking for. , I know something that I talk a lot with, with my clients is they come in and maybe they’re already using video, but they’re like, Oh, I would really love to start like speaking, or I’d love to like grow my brand where I can maybe start to partner with brands.
And. I often say that like video is the best vessel in the stage we already have access to because literally someone can see exactly how I would speak on a live or a story or a real and that’s probably what they’re going to get if they hire me to speak on an in person or even a virtual stage. So I really think it shows a more accurate representation of what we’re able to offer as experts in our own industries.
Colie: So I think you and I both agree on the benefits, but Natasha, you and I, I mean, I don’t know, did you struggle when you first tried to do videos or have you always been like this? Cause I’ve always been like this, but have you struggled? Like I feel like there’s a mindset part. So let’s talk about that first.
Were you awkward the first couple of times that you created a video? Yeah.
Natasha: It was in 2018 and it was my first Instagram story and literally you can like see the camera like shaking the way I’m holding it. It’s way too close to my face. I like said a million and 10 before I actually said I was like, hello. So I’m popping up to you. And I’m going to start talking about it now.
And like, you can just totally see a night and day difference. Like six years ago, that first video I created to now probably my a thousandth video that I’m creating now. So I definitely wasn’t. automatically confident or felt capable showing up on video. And it’s because a lot of thoughts came up for me, which I think come up for a lot of people.
I always like to give people the reassurance that when I’m coaching my clients, 20 percent of it is actually strategy. And the other 80 percent is their mindset around getting on video. I know for me, I started my business when I was in college. I was 21 and I felt like I had. Nothing to offer. I felt like there were so many other experts.
People were going to think I was too young, underqualified. And so I kind of overcompensated by literally feeling like I had to be super professional that I had to come on with like a button down t shirt, which I love a good button down, but I don’t need to do it all the time when I go on stories. Right.
And so I think that was what I felt like I had to do, which. wasn’t sustainable. And eventually I started peeling back the layers and just being very authentically myself and talking about things I wanted to talk about, not things that I felt like I had to talk about within my industry. So it definitely was a progress.
And Even with like creating video content, like filming and editing, like the entire process, I didn’t have previous experience with. And so that’s why I always like to give people the reminder that the best way to get better at video is practicing and starting and doing it imperfectly. And you will slowly but surely build your confidence and your skills from there.
Colie: I mean, I knew if I just let Natasha talk long enough, she was going to say all the points that I was going to say. I mean, the main thing that I wanted to make sure that everybody got from that is that done is better than perfect. I mean, that’s true in so many aspects of our business, but guys, particularly in video.
You guys know I hate solo episodes, like I love hopping on an interview like this because I get energy from my guests, but I am still awkward as hell when I record the solo episodes and sometimes I have to stop myself from recording it again and again and again until I get it to what, you know, I deem to be perfect and it is a video podcast, but I don’t often put the videos of my solos up.
I think they would just look weird, but guys. Repetition is the name of the game. You will never get better at videos if you don’t start making videos. And every video that you create, you don’t have to post it. Like, do it for practice. Pick out the parts that you like and then actually share those with your audience.
Because they care about seeing you and not necessarily, the perfect piece of video content that you have created because it took 10 times to record it.
Natasha: Yeah, definitely. Perfectionism shows up in so many different ways with video, whether it’s what we’re saying, how we’re putting to the video together. I know so many people will say that like, Oh, well, my, my house is just dark, or I’m never wearing real pants. Or there’s so many things that come up of like how you need to look or sound or create video content.
And I think perfectionism comes from a place. to give our 100 percent best when right, which is such a gr I think we need to realize is often holding us back not actually getting us c And so once we put those it shows us that when we It’s essentially building all of that confidence. You’re building relationships with your community.
You’re creating something that’s serving someone and how you look, how you sound, how you edit really doesn’t matter for creating a piece of content. And I loved your tip for doing a practice piece of content. And I also think kind of like the next phase up from that is. Also, just taking pressure off of every piece of video content you create to be the best, most groundbreaking piece of content ever, right?
Sometimes the simplest thing, sometimes the thing you said a million times before, sometimes that is actually the best piece of content you can create because you’re going to create another piece of content and then you’re going to go back to that old piece of content and give it new life. Right? I think we think we post and we put so much pressure on one piece of content to perform and go viral and do all these amazing things when that’s just a, not a realistic expectation to put all that pressure on just one video, use that as a stepping stone, right?
You can’t like step to the next stone if you aren’t already on one stepping stone. So I think that has really been helpful for me and my clients and my journey with video.
Colie: Let’s talk about ideation. Um, I am someone who just wakes up in the morning and literally Natasha, whatever’s on my mind is what I will record about. So, if I’m angry about the number of black Friday emails, for example, I record a podcast episode about it, but that’s probably not the best advice for most people to start creating video content.
So. If someone is like, okay, I’m convinced I’m going to try video. How is it that they should sit down and start to come up with ideas of what to talk about?
Natasha: Yeah, that’s such a great question, and I definitely think there can be a blending between kind of in the moment organic ideas and content, because I think the energy behind that, and often the timeliness behind that, is really important to kind of go with and enjoy that connection. But I also think like sustainability wise, it’s really helpful to have an idea bank or have a process or have a way to get ahead of your videos.
So you’re not always relying on that creativity when busy seasons or seasons of burnout or seasons of just wanting to chill out come where you don’t always want to be thinking of new things. So for me, I really go with a content pillars approach. And I know a lot of people hear about content pillars, um, that maybe you’ve heard different approaches to content pillars, but for me, I approach content pillars from a perspective of, I don’t think you should 100 percent niche down because when you niche down, yes, you might get viral growth, you might, you know, get the results you want in the immediate, but it’s not sustainable long term for the only thing I talk about in my content to be about video content.
That is boring. I don’t even want to follow that. Right. But then on the other side of the spectrum, people can often go ham with this multi passionate idea of like, here’s everything I have that I want to create about every idea, every, everything. Right. And they get so unfocused on what really the goal is with their brand, what they sell, what they offer and what goals they’re trying to reach.
So I kind of like to meet somewhere in the middle, which is where building out. Five content pillars is really the most, the sweet spot, the perfect spot that I like to recommend. And some of those pillars are going to be what you’re an expert at, what your industry is about, um, what you do uniquely, um, in your business, what your offers are about.
The other pillars might be things that are kind of related to what you do, right? So even though I do video marketing, I might talk about running a business. I might talk about just creating content outside of video. I might talk about these other elements or even like speaking, which is something that’s related to, but not directly tied to video.
So that’s kind of another type of pillar you’d create. And then I like to have at least one pillar that is kind of that personal pillar where you can, have something that adjusts. And I definitely am a full believer that you should have very strong boundaries of what you share online and you don’t need to be a lifestyle influencer that shares everything.
You can keep some things private. I actually highly recommend that. You don’t need to be creating content all the time, but I do think it’s really helpful to create connection points with your audience, right? So if someone’s coming over from my Instagram, they know I share about wellness and mental health and my matcha and my morning routines.
And those are all, yes. And to that point, that is a very intentional thing that I choose, not because I ever plan to sell matcha or it’s related to video content anyway, but because I know the person that I’m trying to reach and connect with probably loves caffeine and loves a morning beverage, right? Um, there we go.
So that is an intentional thing that I choose to share because I know my audience will relate to it. I don’t share everything in my life. But I choose a few of those personal things. So as you can see, whether we’re talking about your expertise, whether we’re talking about kind of those related elements to what you do in your business and then kind of those personal things of what makes you unique.
When we find a balance of. We can then use those to not only brainstorm new video content ideas, but also to vet ideas, because I find people either have no ideas, so they need to use their pillars to brainstorm them, or they’re like how we are, where you always have 10 million ideas and you might actually need to use your content pillars to revise or maybe kind of vet out the ones where you’re like, this is a fun idea, but maybe I don’t need to spend all my time creating a 10 minute video on it.
So that’s kind of my approach on content pillars. And I know you mentioned my podcast, the shine online podcast. I actually have an entire episode about content pillars cause it’s like a deep dive and there’s lots to talk about. So I think that would be a great place to start after this.
Colie: Awesome. And of course, guys, that will be linked in the show notes. I feel like I have two things I talk about. I mean, I really do have five pillars because Natasha, I have listened to that episode, but like I talk about Disney and I talk about systems. And often I try to marry them by telling the story of how I get payment notifications while I’m riding Dumbo at Disneyland, which, you know, the only reason that I can go to Disneyland is because I have systems that support that.
So I like that, like, my two pillars overlap. One of my other ones was homeschooling. I’m not currently homeschooling my kid anymore. But I feel like I didn’t talk about that enough because then I did a podcast episode and I did a few reels about, you know, how I homeschooled my kid and how I found external resources and I got more comments in my DMS about that than anything else that I think I’ve ever talked about, including Disneyland.
It was really eye opening because there is totally a way for me to talk about my systems work. Related to homeschooling and so. I just want to say sometimes the things that you don’t think will actually get the engagement are what actually engage your audience the most. So also try things like you can pick your five pillars but like maybe one isn’t performing as well and you can try this other one and it might get more traction than the ones that you originally picked.
Natasha: Yeah, I love that. And I think I don’t love the word content pillars because it kind of assumes pillars are these stone structures that never change. But in fact, they should be constantly evolving and changing. And as soon as a pillar isn’t easy or fun, or actually working in your strategy, it probably means you need to innovate and update it or revise it.
And I kind of love how you mentioned that of sometimes what we think is so important So boring and people won’t be interested in is often the thing that we should be sharing about and I think it’s often reframing that boring video content is actually kind of very fun to watch. It’s very satisfying.
It’s very relatable. Like, we don’t always need to be climbing Mount Everest with our video content for it to be interesting to our audience.
Colie: And I feel like I just want to put out there one more time, because I feel like the marketing aspect gets lost a lot. Guys, if you created your Instagram account for your personal use, that’s one thing, but I feel like most of us are trying to put our services out there. And so we shouldn’t feel shy about making videos that are related to our actual services.
We have this innate fear. That we are going to come off as like salesy or overbearing. But the truth is people probably followed you for something related to your business and your services. And so don’t be shy. Like these are the things that you need to say and that don’t repeat yourself over and over again.
Like, you know, use some creativity when you’re creating these videos, but. Don’t feel like there’s such a thing as you are talking about your offers too much, because I guarantee you there are very few people that I follow on Instagram where I feel like they actually talk about their offers too much.
Like, that’s just not a thing. So as much as you possibly can, and as creative as you can, talk about your offers and make videos that are related with the goal of selling your services.
Natasha: Yeah, definitely. Such a great reminder.
Colie: I mean, okay, so let’s like slightly pivot. So we’ve talked about getting over your mindset of getting on camera. We’ve also talked about how you can actually ideate ideas, getting your content bank. I personally throw things in my notes app. I mean, I have something in ClickUp that I barely use. I also have something in Airtable that I barely use.
But guys, without fail, when I’m stuck on something to talk about, on Instagram, on the podcast, whatever it is, I just flip through my notes app to find something. But, let’s take this one step further. And so, how do we actually know? where to present our videos and like how to do it. Because I feel like you talk about Instagram a lot, Natasha, and I’m an Instagram girl.
I have definitely tried the LinkedIn, the YouTube shorts. I put my finger on Tik TOK and then immediately take it back. But like, how do you suggest that people find like a good posting schedule for themselves and their business? That’s
Natasha: So I think it starts with like the platform that you’re on. So TikTok, YouTube, Instagram, and then also the surfaced on that platform. So we all know Instagram has stories and reels and lives, right? So there’s a few different ways you can discover which ones you want to really be focusing on because Less is definitely more.
You want to be consistent and actually be getting results on at least one platform before you add in 2011 more. So, there’s kind of two different types of platforms, right? We have kind of growth discovery platforms, and then we also have community building platforms. And sometimes they can do multiple things.
But I often think people like pit… Platforms like TikTok and Instagram against each other. But in reality, I see them as very different platforms. So, TikTok is really made for discovery, right? For You page is created to, like, recommend content from people you haven’t seen before. Same thing with YouTube.
It’s a searchable platform. People can search for a topic or be interested in a topic and get recommended content. But then a platform like Instagram, I think it’s definitely adding more discovery features, but it’s really the platform for community, right? We have the broadcast channels, which is brand new, where you can essentially have like a group chat, which I’ve really been loving.
You also have stories, which are very interactive. And you can literally, like, DM, with, you can engage with using different and interactive stickers, and so, and also just how Instagram started and how it’s kind of maintained as people use that as a place to connect deeper with their favorite brands and creators.
So, with that being said, If you’re really focusing on growth, I definitely think that using a growth platform can be helpful for you with a caveat that I think everyone thinks they need to grow when in reality, if you only have a few hundred or a few thousand followers, you probably have enough and.
Let’s start there before we start going to the next platform, right? Because having 10, 000, 100, 000 followers is not going to fix why you’re not getting sales from your content now. So we need to kind of start with that first. So start on one to two platforms that you like, where are your people? Which ones are you actively using and consuming on?
So the learning curve is going to be a lot less versus you starting from scratch somewhere and start creating content there on a consistent basis. When it comes to a posting plan, I start with what’s sustainable. I say, if you post one video a week, that is enough. I do not subscribe to the idea that you have to post multiple times a day.
I don’t subscribe to the idea that you need to even post on weekends. I personally don’t post on weekends because I am out of office. I could schedule, I could automate, but I kind of work within my capacity and how I want to be on social media. So create a plan of, okay, for the platforms that I’m on, the surfaces that I’m on, I want to create three videos a week, or I want to create two reels and I want to go live once a week, or I want to post daily stories and one reel a week.
Whatever that cadence is that feels good for you, that you can sustain, start with that and know you can add from there. So that’s really how I recommend kind of building out a posting plan and deciding where you want to be on social media and creating video content.
Colie: Natasha, you were talking and suddenly I got this idea. So the idea, I think that many of us do this and we don’t realize it. We talk to our warm leads very differently than we talk to our cold leads. And I mean, for some people, that’s intentional. For other people, you do it and you don’t realize that you’re doing it.
Do you create different pieces of content depending on who you think is going to consume it? So, for example. You talked about using a growth and discovery platform like TikTok. Would you make a different kind of video for TikTok than you would make for Instagram on the exact same topic if you thought that you were talking to like people who didn’t know you versus people who do?
I mean, I’ve never thought about this and since you’re here, I’m like, Oh, let me ask.
Natasha: Yeah, that’s a great question. And I think yes and no is kind of my answer. Something that I use as like a foundational element in my program is the three part follower journey. Because this is kind of what you’re leaning into of there’s three different Types of followers that are going to discover and interact with you on whatever social media platform you’re on, right?
There’s the discovery phase where you’re creating video content that’s going to not only get in front of someone new But it’s actually going to make them decide to stick around and follow which I think a lot of people don’t think about both Parts of that so the type of content you’re creating to get in front of someone new Definitely might be different than the type of Content you’re creating to sell an offer, right?
Because for the most part, if someone’s completely new to you and they’re not following you, are they going to be ready to invest in your program? Probably not. They’re going to need to consume some content. And so with that first phase, Discovery. I definitely think that it can be a little bit different.
Your content should be different. It shouldn’t be jargony. it should really be an introduction to you, what you’re an expert at. And it should give people a quick wind for them to know, Oh, this person is really offering something valuable, a different way of thinking of something, a different way of doing something.
So I’m going to follow them and see. aNd then we kind of have that nurture phase, which I find is where most people spend their time in their content because it kind of is that in between between I am buying your offer and I am discovering you for the first time. Nurture content is highly bingeable.
It is often related to what our offers are about. And it’s also where you’re starting to build those connections outside of what you do in your business. So most people focus a lot on nurture content. It is because it can really serve people that are new to you, but also people that have been around in your community.
It’s that community building content, but really that last phase of that follower journey is people actually converting and being a warm lead and ready for that next step. So for that, it can be them just knowing and going to your LinkedIn bio and going to your highlight and going to the link you share and just.
Being ready to buy, or it can be a really intentional campaign or a promotional set of content or a launch to really get them, them into that offer. So I know that was kind of a more complicated response than you were probably hoping for, but I think that’s kind of how I approach it. If I was like starting from scratch and trying to grow, it definitely would be very different than the content that I may be creating now where I’m focused more on like.
building community and taking those warmest leads and actually converting them to be clients in my offer. So I’d say like, yes and no overlap, but definitely some differences depending on your goals.
Colie: No, I just, I think that’s really important because I feel like I see people making a lot of video content and what you said is that nurture stage and they’re not capturing the people who have no idea who they are and you hit the nail on the head. It’s the jargon. I mean, and I’ve never thought about it in that way, but they’re, they’re talking.
In their video in a way that isn’t explaining what they do. And so, in order for people to understand it and consume it in a way that’s useful to them, they have to go do research. I mean, you don’t want people leaving your Instagram platform to go to your website to do research if they don’t understand what you’re talking about in the first place.
So, I mean, that was, that was key. Like, I loved hearing about your followers. And I just want to say two things. Because number one, I feel like in that last stage, you can’t get people to convert if you’re not actually making an offer. So again, making content that’s directly related to your offers is important.
But Natasha, let’s talk about call to actions. I literally laughed this morning because what did I see when I went on your Instagram? You were ranting about call to actions and I was like, this is perfect. So you’re creating this content. How should we include the call to actions and does every piece of video content need a call to action?
Natasha: Yes. Love this. Very relevant. If you don’t know what we’re talking about, um, I’m actually doing a whole series on sales content. Cause I feel like as we’ve talked about in this conversation, there’s so much to discuss. So we’ll definitely share that in the show notes if you’re interested in kind of a deeper dive, but, calls to action are the biggest thing that I find people struggle with because people are worried that they’re going to include too many, or they kind of feel like their calls to action are really boring of literally saying link in bio to buy, which like who wants to do that.
I don’t want to do that. Um, and so that’s kind of where the idea of like sharing my approach to calls to action came in of yes, I really do think every piece of content you create should have a call to action because you want to tell people what is that action step? What is that next step with what they’ve actually consumed?
So if you’re wanting to build community, if you’re wanting to grow your account, if you’re wanting to increase your engagement, Ask people to engage, to save, to share, to comment their takeaway, to comment if they disagreed, right? To reply to your story, to chat about it more, to engage with a sticker, whatever that engagement next step is that makes sense for your piece of content, ask them.
And ask them exactly how you’d say it. We don’t need to like make it really fancy. Yeah, we don’t need to be clever. Like how would you actually say it and actually communicate that in your content? And then of course, when it comes to our offers for conversion calls to action, you want to give them details about what that next step is.
Create offer awareness by saying, what is the name of your offer? Who is it for? What do you do in the offer? What is the transformation or the result? What is the next step? Am I applying? Am I booking a sales call? Am I registering for a webinar? Am I joining your email list? Um, what is that next step with you?
Am I just purchasing? Am I just going and checking out on your website? So I think with calls to action, whether you’re offering a lot of value or you’re shifting people’s perspective, or you’re sharing behind the scenes of your process or whatever it is, tie that piece of content you’re already creating and either ask people to be a part of the conversation, With engagement call to action or literally tell them how your offer is the next step and keep it that simple, whether it’s in the caption of your video, um, whether it’s in what you’re saying or the text you’re adding on a story, whether you literally say it at the end or throughout your video, just incorporate it multiple times, I’d say, but just keep it consistent for whatever you’re trying to, the goal for that piece of content.
Colie: And I feel like I just have to repeat what you just said. Like the most important part to me, a call to action does not mean buy my thing. I feel like so many people listen to like marketing advice and creating content and all of those kinds of things. And when we tell them to put a call to action, they’re like, okay, but I don’t want to ask them to buy something yet.
That is not what a call to action is. A call to action is just telling them the next step. And guys, the worst thing that you could probably do is just have someone passively consuming your content. You want to make them an active participant, even if it’s only give me a thumbs up. If this helped you.
That is a very low ask. Number one, if someone actually gives you a thumbs up, the algorithm is going to think that whatever you posted is great and it’s going to show it to more people. So it helps them, but it also helps you in your engagement and building your community and making sure that if you’ve given them something helpful and they’ve given you that thumbs up and you’ve responded, they are going to feel closer to you.
They are going to actively look for more of your content to consume. So call to actions are bae y’all, like everything should have a call to action.
Natasha: So good.
Colie: Okay, so I think that we’re almost ready to like wrap up this conversation, but I feel like I would be remiss if I didn’t ask you about your systems. So Natasha, inside of your video creation or your business as a whole, like what’s a really good system that you have that you’re just like everyone should do this?
Natasha: Oh, this is a good one. This is a good one. I’m going to name a video one and then a business one. So I’m going to give two. Is that okay?
Colie: That is great.
Natasha: okay. Love it. I know you mentioned the episode that kind of spurred this conversation. And when I talked about growing my podcast, one of the biggest things that contributed to that growth is creating like really great organic video content to promote those episodes.
anD so something that I do in my work. workflow for my podcast, or kind of a longer form piece of content, is I take episodes that I know are going to perform well in terms of searchability and long form content with, maybe visual elements. And I film those like I would film a YouTube video. So I use my camera, I hook it up with my mic, and we have visual episodes for my content, which really helps me be consistent on YouTube, gives a different element, promotes the podcast.
It goes hand in hand. Also in terms of how I’m promoting episodes is I create reels and stories that aren’t just like new episode Here’s what it’s about but I actually like infuse it into just like me talking on my stories or giving a teaser of what we’re talking about or Giving a snippet where maybe there’s video clips of me.
So I really make them feel and look like my regular video content, so it’s more likely to perform better. And I’m not doing a lot of extra work, right? I’m taking this one long form content I’m already recording, I’m already filming, and then I just turn that into smaller pieces of content that I then use to promote that podcast episode.
So if you’re podcasting, Turn it into video content. So easy to do. And then my kind of in my business, something that I added to one of my programs that is just like my favorite thing ever is a feedback process. So we, yes, we love it. So instead of just like a, like a comment section or posts in our community group, instead we have a feedback form.
So it’s an Airtable form where people can choose the category, they can select their name, they can kind of say like what they want feedback on. And then I’m able to post it and automate it as a response in our community group so everyone can see. See and benefit from it where I could do like a loom video or written things.
But having that on-demand support element makes it so much easier for me to support my clients, but so much easier for them to actually get support outside of our calls. And it’s just so incredibly streamlined and it’s just been such a fun element of my program. So those are kind of like two systems that I’ve really been loving.
Colie: guys. I had no idea what she was going to say. That was amazing. Cause honestly, Natasha, I do that inside of my group program, my online course, and I was just absolutely shocked that I had never thought to do it before. And 1 of the things that I found most fascinating after I put those feedback forms after every module.
I had no idea how quickly people were going through my course. Like, I think I thought, like, hey, it’s taking him a few weeks. Like, there were a few people that went through all of the content in 48 hours. Because I could see them submitting each of their feedback forms. And so, you know, everyone in the listening audience, if you’ve got any kind of group program, you have now heard it from Natasha and you’ve heard it from me.
Feedback forms are absolutely amazing for capturing your customer voice, but also, you know, Figuring out if there’s anything in your program that you can improve on the client experience going forward. It’s awesome.
Natasha: Yeah.
Colie: All right, Natasha. My goodness. I mean, I hate to end it on that because that wasn’t really related to videos, but it was amazing.
If the listening audience wants to find out more about you and your offers, I know that you have a five day video challenge. Tell them where they can find you. I mean, we all know Instagram. But where are the other places?
Natasha: Yes. So definitely Instagram, YouTube, all over social media at shine with Natasha, over on the podcast at the shine online podcast. I feel like the sales series and the back to basic series that I’ve done kind of relates. To some strategy, but also sales things that we’ve talked about. So those would definitely be great places to start.
And in terms of kind of next steps, definitely my free five day challenge, my video confidence challenge, is a great place to kind of get introduced to my low lift approach to video. And then if you’re just interested in working together, you can definitely join my video content camp program. And we can leave all those in the show notes.
So thanks so much for letting me share.
Colie: Thank you, Natasha. All right, everyone. I really, I mean, I tell you this all the time. Every single one of my guests should be motivating you to take action. But like, literally, I want you guys to sit down, ideate some ideas for your videos, and I want to see them on Instagram. If you post anything that you’ve gotten an idea from this episode, please share it in my DMs.
I would love to see. All right, that’s it for this episode. See you next time.
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