It’s that time of year again—Spotify Wrapped season, where playlists meet data magic! You know the drill: we all dive into our stats to see which songs we couldn’t stop playing, what genres defined our vibe, and just how much time we spent jamming out. (Spoiler alert: way too much.)
But what if your business had its very own Wrapped? Imagine getting a highlight reel of your biggest wins, most popular offerings, and the lessons learned—all in one place. That’s exactly what my Client Hub template for Airtable does for me.
Not only is this a game-changer for planning and growth, but it’s also ridiculously satisfying to see all your hard work laid out in easy-to-digest insights. Think: a snapshot of your business’s greatest hits, sprinkled with actionable data to set you up for an even better encore next year. And in this post? I’m breaking down how to use the Client Hub template to create your very own “Business Wrapped.”
Whether you’re a numbers nerd or someone who just likes a clear view of the wins (and skips), this system makes it easy—and dare I say fun?—to reflect on your year.
So, are you ready to find your business’s greatest hits and set the stage for an even better 2025? Let’s dive in!
The Metrics That Matter In Your Business Spotify Wrapped
When Spotify Wrapped drops, we all RUSH to see the stats: your top genre, most-streamed song, and just how many hours you spent in your favorite artists. In my opinion, your business deserves the same kind of love—and that’s where your Client Hub comes in.
Here’s a peek at the “tracks” your Client Hub can reveal:
🎶 Your Top Genre: The Month with the Most Incoming Leads
Think of this as your business’s genre of the year—the time when inquiries were practically playing on repeat. Was it spring wedding season? Holiday minis? Or maybe that killer marketing campaign you launched in July? This year, Spotify showed us just how different our music tastes change throughout the year, and your business is no different. Your Client Hub tracks this so you can double down on what’s working in the future.
🎧 Time Spent Listening: Average Client Spend
This one’s a classic. Just like Spotify tracks your hours of listening, your Client Hub shows the average amount your clients invested with you. Are your clients turning into repeat buyers, and maybe even quickly turning into your top 1% of fans? Or are they buying one low-ticket offer and ghosting? Knowing this number helps you fine-tune your pricing strategy and focus on what’s most profitable.
🥁 Your #1 Song: The Product/Service with the Highest Sales
Every artist (and business!) has that one breakout hit, and your Client Hub reveals which product or service was yours. Your Client Hub pinpoints your top-selling product or service—the one your clients couldn’t get enough of. Whether it was a signature package, a brand-new offering, or a tried-and-true favorite, this is your “chart-topping single.” And yes, it will also tell you how many times it was sold (with one click of a button).
Knowing what resonated most with your audience helps you plan for the future. Maybe it’s time to refine that offer, build a new one around its success, or shout it from the rooftops in next year’s marketing strategy.
😘 Your Top Fans: The Clients Who Loved You the Most
Spotify has “top listeners,” and you have your top clients—the ones who come back again and again or rave about you to everyone they know. Your Client Hub highlights these VIPs so you can nurture those relationships and even use their feedback to attract more dream clients in the future. Look at the people who made your year as incredible as it was and take a second to thank them, okay? Maybe even send them a quick video like the one so many people in my feed got of Taylor Swift this year?
Do you really know your numbers?
I hope you can see that with these metrics, your Client Hub transforms into your very own Wrapped, giving you a clear snapshot of your business’s hits and hidden gems. And the best part? Unlike guessing which song made your playlist (and crying when it’s not what you thought), these insights set you up to grow with confidence and ease. But it doesn’t stop there!
At the end of the day, you Client Hub isn’t just a year-end highlight reel—it’s a powerhouse for tracking everything that matters in your business, all year long.
Here are even more ways it keeps you organized, in the know, and ready to grow:
- Track Monthly Inquiries: Automatically log every opt-in and inquiry from your email marketing software or CRM. No more guessing how many leads came in last month—it’s all right there.
- Spot Your Top 10 Clients: Always know your MVPs by keeping an up-to-date view of lifetime value for every client. Perfect for identifying your biggest fans and nurturing those relationships!
- Analyze Opt-In Performance: Find out which freebie is turning leads into paying clients and which might need a little tweaking to boost conversions. It will also tell you the average time they spend on your list before making a purchase!
- Celebrate Client Anniversaries: Track important dates like client anniversaries or birthdays, and get notified to send a card, gift, or even just a kind note to show you care.
- Identify Gaps in Bookings: Find out which clients haven’t booked in the last year and use this info to re-engage them with a tailored email or offer.
- Optimize Your Sales Funnel: See which opt-ins have the slowest conversion rates so you can improve your nurture strategy and speed up the time to purchase.
- Hit Your Goals with Confidence: Set sales and lead targets, and let your Client Hub show you where you stand. Bonus: Set up notifications to celebrate every milestone you crush! 🎉
Planning for 2025 Knowing How Your Business Year Went
Your business’s “Wrapped” isn’t just about reflection—it’s the key to planning a stellar year ahead. With the Client Hub, you can quickly identify your top-performing services or products and build a strategy to double down on what works. My favorite thing! At the same time, the data helps you refine underperforming areas, turning potential gaps into next year’s wins. (my second favorite thing).
“If you’re having trouble seeing trends in your client data, or even which opt-in is most popular over time, or how long it took for someone to buy from you after downloading a freebie ––you NEED this hub too!” Katelyn D.
The best part? The Client Hub doesn’t take long to set up, and I show you exactly how to import your historical data so you’re not starting from scratch. Within minutes, you’ll have a clear view of your past performance and have a better idea of what actions you should be taking to hit your 2025 business goals. Get started now!
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