Creating Content like it’s 2020… and I like it

Creating content is a necessary part of being a business owner, but it shouldn’t take more time than providing the actual service you sell.

“Everything is content… everything is content.”

Have you seen that Reel on Instagram? It’s totally annoying, but true.  In the last year I landed in a content slump and I think I finally figured out why! 

I just needed a blog!

Since creating a new blog page on THIS website last week, I have blogged 12 times.  Five of those are blog entries about Dubsado that I just straight copied over from my photography website, but the other seven are brand new. I finally realized why I LOVE blogging over the other types of content I create… blog entries can be edited.

The ability to edit a blog post means less pressure to get it PERFECT when it posts. 

I can correct typos, add new thoughts, and update old information anytime I want. 

This makes perfect sense to me now, because I have never relied on social media to get photography clients, I blogged and blogged and blogged until I was ranked on page 1 for any photography-related search terms I could think of. My in-home photography sessions, mentoring for other photographers, or even my Dubsado services. SEO baby ?

Because creating content on a blog worked for my photography business, I should totally try it for getting new Dubsado clients, right?

There is also a different pressure that exists for me on Instagram that I do not feel on a website. I do not care if I am saying the same thing over and over in a blog post because I am really writing them for Google. If I use different words for the same keywords, with backlinks, some form of repetition actually works in my favor.  On Instagram  it just makes it seem like I don’t have any more talking points ?

• So, when I think of a topic I want to talk about, I am going to write a blog post!
• Then, I might send out an email newsletter to drive my followers to the blog content. 
• That blog post might turn into a quote card, Reel, or story *rant* on Instagram, or it might not.
• The topic might end up as a podcast episode if it’s really good, particularly if it sparks a guest I can invite on to talk about it with me.

The bottom line is I think I’ve decided go back to blog posts as my core content and see where that leads. Blog posts have less pressure for me which means I might get back to creating content I love and want to share with others.

I am currently going back through Launch Magic, a launching workshop by Steph Taylor, and she has an entire launch content series related to answering questions your potential clients need answered before they are ready to buy. I am ready and motivated for this challenge now.

The best thing about the blog is I can share videos I’ve made for Instagram or Youtube for a little variety.  Nothing says your blog post content MUST be the written word only! *If you need help creating short-form video from your content, check out Content Crop*

So take this as a little reminder, if you haven’t reviewed your canned emails, offers (packages + proposals), or workflows in the last 6 months… it’s time! Your business evolves over time as should your systems and workflows.

If you need help with that, give me a holler , but I also have a few blog posts planned that will help you audit your account.  Stay tuned ?