Selling VIP Days (Your Secret to Working Less and Earning More This Summer)!

Summer is just around the corner, and who wouldn’t want to spend more time soaking up the sun (while still making a killer income)? If you’ve been wondering how to streamline your business and rake in those dollars with less effort, VIP days just might be your golden ticket. And today, I’m sharing exactly what you need to know before you get started!

Before we dive in though, I’m so excited that you’re here! I’m Colie, your new systems fairy godmother. You can learn more about me here (because hey, you might as well get to know the person you’re taking advice from on the internet!). Now, let’s dive into how you can make the most of your summer by selling VIP days (so you can start making more money and working less).

Before I dive in – you might want to tune into THIS podcast episode where I share all the foundational things you need to know about VIP days.

But Colie Wait – What Exactly ARE VIP Days?

Unlike regular services that might stretch over weeks or months, VIP Days offer a concentrated, intensive experience where you provide high-value solutions in a single session. Essentially, your customers not only get something FAST, but they also get your full attention and (often, but not always) leave with something you’ve created personally for them.

And while it should be a GREAT experience/service for your client, it can also be great for YOU as the business owner. VIP days allow you to showcase your expertise in a focused setting while also charging premium pricing for your time and skills. Plus, offering such personalized services sets you apart in a crowded market, making your business stand out.

Put into simple terms? There’s an old business expression that says you can only pick 2/3: fast, good, or cheap. VIP days are fast and good!

Do You Need a Course Before You Start Selling VIP Days? Probably Not, BUT…

Let’s cut to the chase. I’m making VIP days sound pretty good right now, right? And now you might be thinking, “OK Colie, but how do I start?”. And here’s the good news – you don’t need another course cluttering up your to-do list. What you do need are systems, processes, and templates that work seamlessly. That’s where the magic happens, folks!

You really only need two things before you start selling VIP days:

1. Systems and Processes: Think of your systems as the blueprint of your VIP days. Ideally, before you start trying to sell VIP days, you should try to map our your client experience, from onboarding to offboarding. Automate what you can and keep things consistent! As you do that, adding your personality to your automation is key, click here to learn how!
2. Templates: Trust me, templates are your best friends. They save time, keep things professional, and ensure nothing falls through the cracks (which is super important when you’re working quickly!). From email sequences to client questionnaires, having templates ready to go will make your life so much easier.

Want to hear about the 4 tools I could not run my VIP days without? Tune into this episode!

Examples of Ways to Turn a Service into a VIP Day

Wondering how to convert your current services into VIP days? Here are some examples (to get your creative juices flowing!):

• Brand Photography: Instead of multiple sessions spread out over weeks, offer a full-day brand photography experience. You can knock out headshots, product photos, and lifestyle images in one go.
• Web Design: Create a “Website in a Day” package where you build and launch a complete site in just one day. Clients love the quick turnaround, and you get to focus all your energy on one project at a time.
• Business Coaching: Offer an intensive strategy day where you dive deep into your client’s business, map out their goals, and create a detailed action plan. It’s a win-win: they get immediate results, and you don’t have to stretch the work over months.

How to Handle Logistics and Scheduling Efficiently for VIP Days

Not to flex, but this is kind of my specialty. Handling logistics and scheduling efficiently can seem daunting for small business owners looking to offer VIP Days, but it doesn’t have to be. By using tools like Dubsado or HoneyBook, you can automate your scheduling, invoices, questionnaires, and follow-ups, to make sure everything happens like clockwork! And hey – if you’re interested, I offer done-for-you setups for more Dubsado or HoneyBook for my own VIP days!

To get you started, I share four workflows every entrepreneur needs, here.

Tips for a Wow Client Experience When Hosting a VIP Day

When you’re tight on time, creating a memorable experience for your clients is still key. Here are a few ideas to make sure your VIP day clients are still being treated like a VIP.

1. Personal Touches: Small gestures go a long way. Send a personalized welcome package before the VIP day, or a handwritten note and a few goodies when you’re done.
2. Clear Communication: I’m a big fan of overcommunicating (which you can probably already tell). With a VIP day, keep your clients in the loop at every stage. Let them know what to expect, when to expect it, and how they can best prepare. This clarity builds confidence in YOU and the premium service you’re offering.
3. Follow-Up: Don’t let the relationship end when the VIP day does. Send a follow-up email to recap what you covered, provide any additional resources, remind them of the next steps, and ask them to leave you a review!

How to Effectively Market and Promote VIP Days

Now that you’ve decided to sell VIP days (and I’ve given you a taste of what you need to do to get ready), you need to get clients to start booking them! If it makes sense for your offer, start by reaching out to your loyal clients. Let them know that you’re trying something new (and consider offering some beta pricing to get started!). Once you have a few case studies or testimonials under your belt, spread them far and wide on your website, social media, to your email list – wherever you have an audience that will listen!

Pssst: Not sure how to collect testimonials (and how to make the most out of them once you have them)? Grab My Client Feedback Toolkit Here!

Start Selling VIP Days

The last thing I want to say to you is that summer is the PERFECT time to optimize your business to work less and earn more. By implementing these tips (and these tools), you’ll be well on your way to a more relaxed and profitable season.

My VIP Day Toolkit is designed to help small business owners like you manage and book more VIP days in Dubsado with ease. It’s packed with everything you need – from templates to checklists – to ensure your VIP days run smoothly and impress every client.

Before you go, let’s connect on Instagram for more tips and inspiration! I can’t wait to see you rock those VIP days! And if you want EVEN MORE VIP day tips and tricks, tune into the interview below!