Welcome to the Blog

If you think the key to business growth is chasing website stats, are you considering the fact that those numbers may not tell the full story? In this episode, metrics and data specialist Zoë Dew shares how tracking behaviors, not just clicks, can transform your revenue and clarity. Zoë explains how she helps creative entrepreneurs […]

Do you dread the word launch, because you think that “doors open/doors close” structure feels icky? We’re flipping the script in today’s episode with Samantha Hoillett! She’s showing us how to build urgency into our launches that doesn’t feel pushy, but it does feel aligned. Listen in as we explore what urgency normally means in […]

What if you could create just one piece of content and let it do the work of fifty? That’s exactly what we’re unpacking in today’s episode. Latesha Lynch joins us in today’s episode to introduce us to her concept of inception marketing—the idea that you don’t need a million pieces of content to drive engagement, […]

She was homeschooling her kids, charging less than $300 a session, and running her photography business on pure hustle—until she realized that passion alone wasn’t enough to build the life she wanted. Erin Vestal is one of my former students from the CRM Blueprint, and her journey is one that so many creatives will relate […]

Are you ready to seriously level up your email marketing this Black Friday season? I sat down with Dawn Richardson from Flodesk, where we unpack everything from plan changes to new automation features, and why now is the time to leverage your email list. Listen in as we explore the integration options available, how you can use […]

What happens when you’re no longer struggling to get clients, but you still feel like your business has hit a ceiling? If you’ve got inquiries rolling in, your conversion rate is solid, yet you’re still not satisfied, this episode is for you. Emylee Williams of Sold Out Services and I unpack the business moment when […]

If you’ve ever felt like traditional business advice just doesn’t fit you, this episode is your permission slip to stop trying to follow someone else’s blueprint and explore one that works for you. In this episode, Breanna Owen joins me to unpack what it actually means to run your business in alignment with your human […]

I have a special surprise for you in this week’s episode! Over on the Shoot It Straight podcast, I join my dear friend, Sabrina Gebhardt every quarter to debrief our businesses with a business best chat. I decided that it’s time to bring that conversation to Business-First Creatives too! I’m giving you full access to […]

It’s time to break the vicious visibility cycle. You know the one, where you disappear for weeks, then expect everything to fall back into place on social media. In this episode, Maddie Peschong joins us to dive deep into what visibility really means (and why it matters more than you think). We talk about what […]