How Human Design Is Influencing the Way We Do Business with Sabrina Gebhardt

Colie: Earlier this summer I did an episode with Brianna Owen, who is an email marketing copywriter and genius. She also helps entrepreneurs explore their human design and what that means for you as a human and a business owner. And today, Sabrina is joining me, which, hey, Sabrina.

Sabrina: Hi, friend.

Colie: Sabrina is joining me because we are both going to explore together what we’ve learned about our human design and how it’s currently informing our business. Now, there is a little bit of homework for this episode. It is not required that you go back and listen to these previous episodes, but I do think that they are gonna help structure what we’re talking about today. So if you have not listened to my original episode with Brianna Owen back from June of 2025. Or if you have not listened to Brianna’s episode on the Shoot It Straight podcast with Sabrina in September of 2025.

Both of those are linked in the show note. And those are gonna give you a lot of context about what human design is in general, and then how each of us are approaching our human design individually. But today we’re gonna be talking about a lot of things. So if you’re listening to the episode and you’re like, that makes no sense, I would highly recommend you go back to the show notes and you listen to those episodes. I promise they are fascinating. All right, Sabrina, let’s kick it off.

Sabrina: All right. Let’s do it.

Colie: So tell me your human design and let’s make sure that we don’t talk for like five minutes. ’cause I feel like people are gonna get bored. So, bottom line, tell me what your human design is and why you think that’s aligned for you.

Sabrina: Okay. Just like you, uh, first of all, I’m gonna say digging into this, first of all, meeting Brianna through you, like finding her through you. Where did you find her from?

Colie: So I’m gonna give a shout out to Brittany Herzberg, and

Sabrina: Okay.

Colie: said this in the first episode when Brianna came on my podcast, but like. Brittany had been trying to get me to bring Brianna onto my podcast for over a year, like the first time that Brittany sent me a little dm

Sabrina: Wow.

Colie: listen, I interviewed this person and I think she’s perfect for you.

And then the funny thing was I listened to an episode that Brianna did on Brittany’s podcast, the Basic B podcast, and I was like, oh, that is kind of interesting. I wrote a little note, you know, somewhere on my desk that probably got trashed and I was like, oh, I need to reach out to this person. And it wasn’t until she went on Britney’s podcast a second time and I was listening to it, and maybe I was just being more intentional.

I don’t know if I had more energy that day. Or whatever it was that she was talking about was like more aligned with what I needed to hear in that moment. I’m pretty sure I pulled the car over and sent, you know, you know how I do?

Sabrina: Yeah. Yeah.

Colie: was one of those, hi, uh, Brittany told me to invite you to my podcast like a year ago.

Here’s the invite. Do you wanna come join me? To

Sabrina: Yeah.

Colie: she said yes. But that’s how,

Sabrina: Yeah.

Colie: how I met her.

Sabrina: Okay. Well shout out to Brittany because, uh, similar to what you did when I heard Brianna on your podcast, I was on a walk and I immediately stopped and started voice memoing Brianna, like some stalker, and I was like, Hey, I wanna be on your podcast. I wanna have a call. I want you to come teach my group.

I just immediately blew her up, but she’s now well circled into my girl gang, and I am just. Forever grateful. I’m just fascinated by this whole thing, and she’s a great human. Hi, Brianna. We love you. Okay, so this has been so fun to learn about because for your listeners, if they don’t know yet, which I’ve been on here enough times, you guys should know this by now, but I’m a little on the WOOWOO side way more than you are and way more than you are.

Uh, but I still have my feet on the ground, so I’m kind of in that middle road. Like I’m fascinated by all the woo woo stuff. But still very much like data, like you are, you know, and facts and all that. Anyways, human design for me kind of meets in the middle and it’s been mind blowing to learn about all of this stuff because the more that I dig into it with Brianna, the more my head just wants to explode because it’s so fascinating.

So. My human design, I am a generator and I have a five one profile, which is, it means I’m a practical visionary and a problem solving leader, and. It’s so true the, that those words don’t mean anything to you, the listener yet. ’cause we haven’t like, started to really dig into it. But the details behind like the specific details of my personality and how to tell when I’m on track or when I’m off track and what I respond to, is exactly true.

I mean, that’s the best that I can tell you. It’s all a hundred percent accurate. But it’s also guiding because it’s like validating, in a way where you’re like, oh yeah, that is why I do that. And having that information, that Clarity helps us make decisions to move forward. I, I don’t know. That’s the best place I can say to start.

I know we’re gonna get into it, but it’s wild. So what are you.

Colie: So I am a manifester, and I mean, I could go back into the whole story of, and I’m gonna very briefly tell you guys, ever since June, both Brianna and Sabrina have been on me to get my birth certificate so that I knew what time I was born, so that I could figure out what my human design was and what my profile was, because as Brianna explained on a previous episode. Yes, you can like look at when people, like they’re, where they’re born and the date of their birth and you can kind of pick random times to see what changes. But for me, every 10 minutes where she was choosing something different was picking wildly different human designs. Like, I don’t know

Sabrina: Mm.

Colie: means about me in general, but like she was like, I think you’re this, which. Shout out to Brianna. She was absolutely right on

Sabrina: Mm-hmm. Yeah.

Colie: she’s like, I can’t be sure until we get your time of birth. So I went through a lot of hoopla. I finally got my birth certificate. sent it over to Brianna. She immediately dropped whatever it was that she was doing and looked everything up and she’s like, oh my God, I just wanna tell you I was right.

And I’m like, that’s why we get along, because when I’m right, I want everybody to know it. But so I am a manifester, which is one of the most rare human design. Profiles, if you will. I am only like 9% of the population and I do everything through like, lived experience. And my lines are a three five.

So I’m an experimenter. I’m a martyr. learn by doing and failing and trying again. And I feel like most of you that listen to this podcast know how true that is because sometimes I will think of an idea, implement the whole thing, let it run for a week. And when I’m like, Nope. That’s not where I wanted that to go.

I will completely reframe it. Look at the data, you know, and pivot if needed. I am not someone who feels like once I’ve picked a path that I have to like see the whole thing through, or that it’s gonna be considered a failure if I decide not to do it again. Like. I do think that that’s one of the biggest things that has made me successful in business is that when I get an idea, if I know that it’s backed by either my intuition or data that I have, I jump in feet first.

Like I have absolutely no hesitation about trying something. And if it doesn’t work, it doesn’t work. That’s fine. That’s data. And now that I’ve tried it and I know that it didn’t work, I can pivot to something else. My line five is a problem solver. This is where I’m seen as a natural guide or a go-to person who can solve other people’s problems. people project solutions to me and they expect that I know what to do. When I’m aligned, I deliver a huge transformation. But when I’m misaligned, I feel pressured to fix everything, for that person. And I feel like all of that is like super true of what

Sabrina: Yeah. Yeah, totally. So you’re a three five and I’m a five one. So we share that five, that problem solving leader, which I think is so true. ’cause when you and I get together for, especially for like our working weekends, or if we’re having a particular Vox or week where like stuff’s going on for one of us, we both naturally jump into that problem solving space for each other, you know, which I think is pretty cool.

Yeah, we do. Even though we attack it from kind of different eyes, we both tend to do that, you know.

Colie: We do. And I just realized, ’cause okay, in, in all honesty, listening, audience, like both of us have been using chat GBT to kind of go through what it means for us together. And something that it didn’t tell me, but I just realized when you and I sit together for our working weekends, I’m always the person that’s telling you, yeah, no, you don’t need to wait three weeks to do that.

Just do it today. Like, I don’t understand why you’re not just hitting publish. I’m the one that’s always pushing you to take action.

Sabrina: Mm-hmm.

Colie: like on the opposite end of the spectrum, you are the one that’s always telling me, okay, but what does that mean long term? Like, you’re gonna do that today, but what does that mean next quarter?

And what does that mean for the rest of your year? And so I really do think that we balance each other so well.

Sabrina: Yeah, I do. I do too. It’s so cool. so we share the five, the problem solving leader. I’m also, my one is the practical visionary. So that’s where I’m big picture. It’s that visionary. I wanna know what the long-term effects of things are gonna be. I wanna know what the practicality of it is. That’s that side of me is, is the bigger picture and okay, well we can fix this for now, but what does that really mean?

You know? Um, so it’s. It’s, I mean, how many times can I say fascinating, and we’ve only been recording for like five minutes,

Colie: I’m like, maybe it should be a drinking game, guys. I mean, it, it doesn’t have to be alcohol. It could be coffee. Like take a drink of your coffee every time. One of us says fascinating.

Sabrina: right?

Colie: and so one of the things that I think is, I’m not gonna use the word fascinating, damnit, one of the things that Sabrina and I have been kind of going back and forth on with Voxer. on a podcast episode that we recorded just last week is like, okay, you’re this, and how is this playing into your business now? And then kind of as we are giving each other the advice that we do, it’s like now it just makes like so much sense. So the whole idea of being an experimenter, and one of the things that Brianna told me is that. I tell people what they need to hear and not necessarily, um, what they want. And so I realize now that that is why I am so steadfast in the offers that I produce. Even when they don’t sell, I’m like, I don’t care that hoards of people are not buying this, you know, this offer that I made, this is what they need.

And so I refuse to deviate from that path. They’re either gonna see that I’m right. They’re gonna find somebody else to solve, you know, their problem, and it’s probably not gonna be as effective. I think that’s probably my human design speaking right there.

Sabrina: Yeah.

Colie: you, on the other hand, love getting, when people kind of bring you their problems and then you are kind of creating the offers around the problem that they’re identifying that they want you to solve.

Sabrina: Right, right. So that’s my, like working in response, uh, as a generator. That’s, that’s what generators do. They do really well in response, but I know that you don’t have your information on your gates, which is like very specific parts. Um, I have mine in front of me and there are several of my gate. That speak to that problem solving and specific things that people are dealing with.

And so one of them is Gate 64 and the whole thing behind Gate 64 is taking people from feeling like they’re in a fog to having clarity. And that is something that I know that I am really good at and something that I do with my one-to-one clients, something that I do in route to Rise and. Having this information fed back to me in human design and kind of again, giving me the understanding of, oh, that’s why I feel that way, that’s why I teach that way was really validating because, you know, uh, I don’t know if I’ve ever mentioned this on the podcast, so the listeners may not know this, but you know that for a while there.

I’ve kind of struggled with root to rise, not having a deliverable quote unquote. And you know, that goes against all of the industry rules of being an educator. Your offer should have a very firm deliverable that you can state in one sentence, blah, blah, blah. The dang result. And. Listen, we’re getting ready to go into the eighth or ninth run of this program.

It doesn’t have a quote unquote deliverable. And yet it is incredibly powerful and I know that, and I know that it transforms people. And so I’ve kind of been stuck on like, well, I feel like I’m not giving the, I’m not following the rules. I don’t have that deliverable, but I know in the depth of my soul that it’s right.

Uh, and this is where that validates me, is I am taking. Each individual woman that goes through the program out of their fog and into their clear path forward, even though they’re starting in a different place and ending in a different place. So the deliverable, so to speak, may not be a one-liner that’s the same for everyone, but it is that, that confusion to clarity and teaching them in response to what they need uniquely, which is kind of cool.

Colie: So it’s really interesting that you talk about your result in that way because I also have like a result story, but it’s not the same. But it also is probably explained by my human design. So let me

Sabrina: Yeah.

Colie: it. There’s a current like theme, reoccurring theme on threads where people are like, you’re not selling time. Like, that is not the result that your clients are getting.

Sabrina: Mm-hmm.

Colie: almost everybody who posts that on threads, I respond and I say no, my clients are absolutely fucking paying me for time.

Sabrina: Yeah.

Colie: what I give them. Yes, they have systems at the end. Yes. You know, they have a better client experience. Like I could name other results,

Sabrina: Mm-hmm.

Colie: at the end of the day, the only one that I am promising you is that you will have time back.

Sabrina: Mm-hmm.

Colie: have less time spent inside your business because we have streamlined and or automated all of these things to where instead of spending. 15 hours a week managing your client projects, writing, client communication from scratch. Like all of these things, you’re probably only gonna need to spend two to three hours.

Sabrina: Mm-hmm.

Colie: what you’re paying me for. And I will always buck up against people saying, but that’s not what they’re paying me for. No, I don’t know what you sell. I don’t know what your service is. I don’t know what your result is, but I’m absolutely selling people their time. Now. Are there other things? Yes. Do you feel more confident raising your prices?

Yes. Do you feel more professional? Do you get more client reviews? Like, yes, there are other results, but at the end of the day. I am selling you systems and those systems are designed to save you time in your business, and that’s really the only result that I want to be known for. I want people to understand, you know, I don’t care how, what your income goals are, I don’t care, you know, how many clients you have a month.

Like my goal is not really to get you more money. Now, if I get you more time. And you happen to book more clients and then you make more money. Bravo. I think

Sabrina: Mm-hmm. Mm-hmm.

Colie: I am selling you time. I’m not

Sabrina: Yeah.

Colie: increasing your revenue. That’s not my purpose.

Sabrina: Right, and so similarly, you know, you are giving people time, which then the after effects of time is all of those other amazing things, right? More ideal clients, more money, more whatever. So same thing, like I’m not directly promising you more money or more clients or whatever. I’m promising you clarity, but most of the time on the other side of that.

Is more money and a better business and more ideal clients, and all of it’s like a, it’s a byproduct of the actual result that they’re given.

Colie: So one of the other things that kind of came up, and maybe it’s because I’m in like a mini launch right now, and when this airs, it will definitely be over, but. I am not someone who thrives in pre-writing emails, like, and I’ll do it because all of your coaches tell you to do it, and you write the emails and you give it to ’em for feedback and all these things. But I have really found that my most effective sales emails are the ones that I wake up and I’m like, okay, this is what I’m gonna say today. And. I just finished what I would consider to be like a mini launch of selling out the rest of 2025 systems and session slots. They are all gone, but now I am kind of moving into a wait list for 2026, letting people, by the time this airs, that part will be done, but. One of the things that I finally put into practice this time was actually segmenting my audience. I did a podcast episode on this a few weeks ago and I was like, I should probably put that into practice. Like I’m telling everybody else to do this and I do it to a degree, but this time, the one thing that I’ve done in the last six days is continuously segmented my audience. So every time someone clicks on the systems in session sales page, they automatically get moved to a hot segment. And those are the people that I’m emailing. first thing every day with like the first email so that I can see how it lands, see if there’s anything that I need to change, those kinds of things. But like I really do feel like segmenting my audience, is what made me sell out of all of my 2025. And I also think going forward, it’s the way that I wanna go. What is different about me doing this versus you is that I’m waking up and I’m like, okay, what do I feel inspired today? What is it that they need to know in order to make a decision? Because I always say that about my sales emails. It’s not that I want you to buy my thing, it’s that I want you to read my emails and I want you to make a decision.

Are you in or are you out? And if you’re in, but it’s just not now. Hey, go join my wait list so that when it is the time, you will be more prepared to, you know, jump in then. But like you plan everything. And I’ve been with you on a weekend where you plan, I don’t know, an entire quarter’s worth of emails and I’m

Sabrina: Right.

Colie: do that.

Because if I write those emails and then I don’t wanna send them in a month, I’m gonna be like, oh my God, that was so much wasted time writing those emails and now they’re never gonna get seen.

Sabrina: I have to be, I mean, yes, I have been in plenty of positions where I’ve planned a whole bunch of things, but I have to be in the right mindset for that too. Like right now I’m trying to get all my emails finalized for launch, and I’m like not in the mood for it, and so I’m really struggling, but there are times.

But there are times when I am like, I just wanna sit down and write all day and I can get ’em all done. So I’m kind of a mix in between and I have absolutely been known to go off script. If like something happens, I’m like, delete today’s email, schedule something else, or whatever. But I do think, generally speaking, I do better planning.

And I know for me that. Planning actually creates an an opportunity for me to be more creative, right? So like I have to know that there’s no pressure because it’s already done, but it gives me the freedom to come in and be like, oh my God, I’ve got an awesome idea aboard the original mission. We’re going with this.

And the only reason I had that idea is ’cause I was not stressed out about like, I’m in a launch and I didn’t write today’s email and I have to sit down and write. You know, it creates that space for me to be creative. So that’s a little different.

Colie: Yeah. And I think one of the things that I realized when, uh, Brianna was telling me about my human design, and then we kind of brought, she pulled up your chart in the middle of the last episode and started reading your stuff too. I was like, oh, this makes so much sense for the offers that you and I do, like you do Root to Rise, which is a four month mastermind. And what did you say? It’s, it’s a ridiculous, is it 40% of people re-enroll for the next one?

Sabrina: 44%. Yeah.

Colie: so I mean like these people are with you. If they do both runs, it’s like an entire year, right?

Sabrina: And like there’s like 15% of people who do it three or more times. I mean, it’s wild.

Colie: And you’re also doing, your one-to-one, which is like a year.

Sabrina: Mm-hmm.

Colie: funny because when I think about my offers, so right now I have the systems in session, which is 60 days, and then I’m done. Now I do have an offer where you can join for support after, and previously I’ve been selling this.

As like a quarterly, like you pay me for an entire quarter and then you can renew at will. And now my business coach has pushed me to make it monthly. Like you join and you just stay in for as long as you need. But think about, that’s my perspective. I’m like, what shortest amount of time can I work with you?

Can I get you the wins? Can I send you along your way? Versus you are way more comfortable in like the long-term containers. Um, and I think that we both get our clients incredible wins. I mean, we have a lot of the same clients in common, and so it’s not even like one of them thrives in like short versus long because they’re getting differences from both of us.

But way that we have shaped our offers, I do think is related to our energy. And now I see that that can be explained by our human design.

Sabrina: I know it’s like, it’s like the head exploding emoji. Like every time I think about human design or I read just a little thing, I mean, it’s like my head explodes all over again because I’m like, yep. I mean, this is how I felt when I started digging into the Enneagram, which I think. I mean the Enneagrams been around for forever and ever and ever, but it was 2020 when people really started digging into it and it kind of gained a resurgence of popularity.

And I read the book, but one of the primary books and started and I was like, wow, this is fascinating. This is me to a t. But human design is like the Enneagram is part of your human design. Um, the way Brianna explained it. But human design is just way more than, it’s just, it’s fascinating. so Colie, do you know your, your ideal client’s type?

Colie: I do. It was six one

Sabrina: Okay, so I,

Colie: that in common as well.

Sabrina: okay, so mine are three sixes, which is just fascinating because also I think you and I discussed this last time we recorded you and I have an overlap there too, which is part of why we’re connected, like we have the one in common and our. No, we have the five in common. You and I both have that, which is our similarity, but my ideals are three sixes and yours are six ones.

So we have that six overlapping in our ideals. So it’s like we’re similar, but we also want what each other has, which is just kind of mind blowing. So mine are three sixes and. Brianna sent me a Voxer and she had just typed and had a call with one of my longtime students. Hey, Natasha, and. She was like, you’re not gonna believe this, but you are Natasha’s exact type and she is yours.

And I was like, well that makes a lot of sense because I’ve, I’ve been coaching her in one way or another for like eight years. And, we’ve also gotten to be good friends in this process and we’ve traveled outside of like a working relationship together and. Again, the head exploding emoji, you know, it’s like, that’s why we’re so good together, because we are the exact, uh, match for one another, which is just crazy.

Colie: One thing that she said about my six ones was the six is the role model. That’s

Sabrina: Mm-hmm. Mm-hmm.

Colie: then the one is the investigator. And it’s funny because once she said that, I feel like I can actually see people who have hired me. And I mean, you know, it’s not that I don’t enjoy working with all of my clients.

All of my clients are amazing. But there are instances where you feel like the process was easier, you feel like. The service that you offered ’em was an absolute perfect fit for what they needed. And so the line one is the investigator and what I have, what I have determined inside of systems and session versus any other offer that I’ve ever had, that is perfect for people who love research and they love clear frameworks because now. Not only are they getting on the other side of working with me with these systems, they understand them. They feel more confident in making changes in the future. And they understand like the inner workings of how it works behind the scenes. Because while my done for you was amazing and I think that, you know, everybody walked away with systems that worked, I don’t think that they were as equipped. As the people that I am helping now in systems in session to like make additional changes going forward. I recently had one of my previous VIP day clients come to me and it’s funny, I was at a volleyball game when I got her email, but she’s like, Hey, holy. Like, I’ve been paying attention to all these things you’ve been saying about systems in session, and I think I wanna join.

She’s like, is that crazy? And she’s like, I have these changes that I wanna make in my systems. She’s like, but should I do systems in session or do you just wanna do it as a refresh and. And I responded to her and I said, you know, either one is great with me. I was like, but if you want to do systems in session, I do think that what you’re gonna get that you’ve never gotten before is the next time you wanna make the changes.

I really think that you’re gonna be in a position where maybe you just come to me for a call to make sure that everything is done, but I don’t think that you’re gonna need to come to me to actually do it. And so she did join. I’m actually onboarding her tomorrow. But that is just like a new result.

And I’m wondering if one of her lines is an investigator or like all the people that I’m currently working with in systems in session, like, what are your lines? I literally wanna ask people this now think I’m gonna change my intake form

Sabrina: You should,

Colie: what their human design is.

Sabrina: you should. Okay. So I, so spoiler, I don’t know when we’re gonna air this Colie, but, uh, Brianna’s one of the guest experts in Route Rise next year, and she’s gonna type everybody that’s in there. And I’m so excited because I wanna know. Selfishly, if the women that join are all those three sixes or if they have one or the other, like that’s just gonna be fascinating information.

I think like the data side of it, I’m like, oh my gosh, I can’t wait to know. So my three sixes, those are the role models and the experimenters, and. What that looks like as a, like a body of women is it’s, they’re the highly creatives. they feel like they’ve tried everything and they’re burned out. So they’re that high achieving creative, but they’re also deeply reflective and they all have that natural leadership.

Inside of them, even if they don’t know it yet. So what’s fascinating about that fact to me when Brianna shared that with me is that it a literally, a huge light bulb went off because specifically in route to Rise. There’s always a guest expert that teaches at our retreat that leads a session and shares something unique about their business and and they teach.

Okay? The really special thing, something that I’m really proud of is that every single guest expert, minus you. Is is someone who has graduated from Root to Rise. So I have handpicked my own students to step into that position. Yeah. And so it’s pretty cool. So Angela didn’t do Root to Rise? Well, she did Root to Rise.

She was this. Students the year she taught, but I have coached her before, so you know what I’m saying. So it’s women that I have led through and projected into like on, I’m like, I see you, you’re ready to be a leader. Get up on the podium, get up on the stage. Okay. And. So hearing that they’re my leaders that don’t feel like they’re ready yet and like they are because I literally do that to them.

That’s one of the things I do. And outside of Root to Rise, you know that, um, last year I ran the education blueprint, which is kind of similar. It’s women that I had coached that were ready to go into education, and so I created a container to like. Put them on that platform and,

we’ve had them on our podcast and we’ve, they all have freebies and they have offers and all of this. So I do, I, I recognize that I do bring in those women that are going to turn into leaders and they have that in them in innately, which is really, really cool. But for three sixes for me as their coach, me as their guide, what they need from me is clarity.

Permission to do less and they need no fluff guidance. Like practicality, like practical frameworks, steps. Here’s how we’re gonna get from A to Z. And again. Just mind blowing because hearing that, I’m like, yep, that’s exactly what I do. That’s exactly how I coach. That’s exactly how I work with women.

And so like how validating, it’s just fascinating to me. Fascinating. Let’s how, what’s the tally for the number of times we’ve said Fascinating.

Colie: I don’t know. I, I feel like before I air this episode, I’m gonna go, actually, you know what, I’m gonna use chat GBT. I’m gonna feed this in there

Sabrina: Yes.

Colie: many times did one of us say fascinating?

Sabrina: We should ring a bell.

Colie: we should, so going off of these ideal clients. When I had my conversation with Brianna, she said that my ideal clients are experienced, steady, and wise. They’re skeptical of trendy strategies and they’re seeking security and sustainability, which is so because. When it comes to people who are hiring me, not only for systems in session, but like anything other than like low ticket digital product offers, I do attract people who, ’cause we don’t really use the word scale as photographers, like I

Sabrina: Right.

Colie: people over and over again, like, we use the word grow.

We don’t talk about scaling our businesses in the same way that other people do, but they’re all at like this point. Where they’re doing really well. They have the clients rolling in. You know, they’re not really struggling to get clients anymore. They’re making good money, but they’re hitting a wall where they’re beginning to not love their business because it really is taking so much out of them, so

Sabrina: Mm-hmm.

Colie: to run it, so much time that they’re giving their clients.

And so what she said that I do is that I give them permission to stop spinning. Start, start stabilizing.

Sabrina: Mm-hmm.

Colie: the systems are what are gonna keep you at the exact same level, but you’re going to spend less time doing it, which means you are gonna have a much more significantly less mental load on what it’s taking you to run your business.

And so I really am giving you permission to stabilize, but also fall back in love with your business

Sabrina: Yeah.

Colie: many of us end up hating it. Feel stressed, feel overwhelmed because it’s taking up so much of our time just to maintain and it’s because you’re skeptical of, you know, our systems for you, our systems for your business.

One thing that I’ve noticed, and maybe it’s just the particular people that are just vocalizing that they are, I have way more clients right now that have A DHD than I feel like anybody has ever self-identified before. And so I was playing around with okay, but like. How do I indicate on my sales page that I am A DHD friendly? Like, believe me, I’m gonna give you systems, but the systems that I’m giving you are for how your brain works. And so if you don’t feel comfortable using an automated scheduler. We don’t have to, if you don’t feel comfortable automating this one particular email, we don’t have to, like, I can give you systems that are like 95% automated, but if you are too afraid to use them, I did not do my job.

I want to give you

Sabrina: right.

Colie: that you are confident in. And so part of that is I think people trusting that I will look at them. I will look at their business, I will look at their clients, and together we will design a client’s experience that makes sense for all of it combined. Instead of me just giving them this, Hey, this is my recipe.

It works for 80% of people. go with it. 

Sabrina: Well, so my ideal clients, you want that, you know, yours want the customization. Something that they is, is for them that’s going to move them forward and give them what they’re looking for, right? Whether they have a DHD or not. For me, my people. Want. They want that permission. Like I said, they want to feel relief. They want to know that they can still have a successful, profitable revenue driving business, but they’re tired of the hustle culture.

They want that permission to step off that train and into ease. But they don’t know what that looks like, right? They’re like, that sounds good, but what does that actually mean? How do I actually get there? And then circling all the way back around to what I said in the beginning, it’s a different path for every woman, right?

They all want the same end goal, but it’s getting there is completely different because they’re in a different season of life. They have a different business, a different, different location, whatever. And so it’s, they’re trusting me. They feel safe with me because I am a very open, connected person. And if any of you follow me on the internet, you know that, um, I’m a very open person and so they feel like they can trust me and when they’re sending me dms or they’re sending me emails or Voxer when I am like opening enrollment for something, the question they wanna talk about it more.

Well, let me tell you my unique situation. Let me tell you my story. How can you help me? I actually love that. I love that that’s how women feel safe joining a program because I wanna hear their story, I wanna, I wanna know what’s going on. And then that’s when we dive and dig in and they feel instantly connected and like they can just trust the plan, you know, trust the process.

Colie: I agree and it’s funny, I’m going to link her podcast episode in the show notes. One of my previous course students from years ago, I recently interviewed her and she was on the podcast recently, but, years ago I interviewed her after she had finished the course for like, you know, that testimonial kind of interview and. do it. The person that was doing customer research and insight for me at that point in time was the one that interviewed her, but when I reread the transcript and listened to it, one of the things that Erin said was, no, the reason that I bought from Colie was we had a conversation and she was just so honest with me.

I couldn’t believe it. She’s like, she told me that 80% of what she was gonna teach me in my course, I could Google. She said, what she was giving me was the complete blueprint on how to do it, you know, for my photography business, and that the whole thing together would work. She’s like, but you know, as, as I say, often, it’s not rocket science.

I mean, I’m not teaching you anything that I have particularly invented.

Sabrina: Right,

Colie: you can Google, you can YouTube, you can do all these things.

Sabrina: right.

Colie: take you time.

Sabrina: Okay.

Colie: not get all the pieces together in the right way or as I would’ve done it, but I think that that’s what people come to me for. They come to me for brutal honesty.

And I recently had a launch for my email course and when both my coaches were like, well, how many did you sell? I was like, two. but here’s the thing. I told four people in one day not to buy it. And they’re like, explain that to me. I’m like, well, they came to me, they told me what they were currently struggling with, and I was like, this is not what you want. Go read this blog post or buy this thing for me. But it wasn’t the thing that I was trying to sell them in the first place. And so I do think that that is something that I project for people in that. You know, it does me no good if you buy an offer from me, and it’s not the right offer.

Sabrina: Right.

Colie: that is the one thing that I pride myself on is brutal honesty.

Like I don’t just want your money. I want you to actually solve your problem. And if I don’t think that you are ready for the solution that I’m trying to sell you that you’re interested in, I’m going to tell you that because again, it doesn’t do me any good. And it certainly doesn’t do you any good if you buy an offer.

And it’s not a good fit and it doesn’t directly help you with what would give you the biggest ROI now versus if you just waited six months and you did these other little things that I told you, and then you would be ready. I mean,

Sabrina: Right,

Colie: business coaches tell you, yeah, I’m sorry. I don’t want your money right now.

You’re not

Sabrina: right,

Colie: to me in six months without it being like obnoxious. Because I

Sabrina: Yeah.

Colie: cases that is. It’s like, oh no, you’re not good enough for me. No, it’s not

Sabrina: Right,

Colie: just saying, if I gave this to you, you’re gonna get a return, but it’s not gonna be as big as if you put these tiny little pieces into place now, or you buy this other offer that I have

Sabrina: right.

Colie: this smaller problem that you need before you jump into something else.

Sabrina: Yeah. Which this, your, your brutal honesty circles all the way back around to what we’ve always said, and I’m still waiting for the shirt that says, do what Colie says. We’ve talked about this t-shirt for years. Where is my t-shirt? I’m ready to wear it.

Colie: Okay. I think I’m, I’m ready to have, Hey, maybe I can get Rachel to design it and then I’ll

Sabrina: Perfect. Yes. Let’s get some merch. We, I’m ready to have that. So you do the like no bs. That’s you, which to anybody that knows Colie in real life. To a TA hundred percent, you know, where you stand with her at all times. Um, for me, as a leader to my three six audience, I am that Boer. So I lead by example.

I am a model of what my ideal clients want. They want to feel aligned in their business. They want to feel that abundance. They want to feel ease. They want more time for themselves, for their kids. For hobbies and all of these things. They want that balance. But you and I know that there’s a lot of technical things involved in that, right?

Those are very fluffy, beautiful words that we all want. But there’s a lot of detail oriented in your business work that has to be done to create that space. And I think that’s where I come in because I, uh, I have that piece of me that is very practical and I can take care of those little steps and help you create a plan to create that bigger vision of aligned abundance, ease not hustling.

And so my audience really, they really respond to me because I share those parts of my life and like where I’ve been and where I am now, and what my business used to look like and what it looks like now, and they connect with that. So I’m just leading by example and they naturally gravitate towards that, which is fascinating to me.

Colie: Yes. I mean, I think I’m, we’re gonna end this conversation by talking about your projects that you have in progress. We did mention it on our Business Bestie Chat, which aired at the beginning of this quarter, but now we’re a little bit later and I feel like you getting introduced to Brianna just opened up like all of these different projects.

And so if you guys haven’t heard that episode. She is getting a new website. She is updating her messaging. She, I mean, I just, every time I turn around, I feel like Sabrina’s got a new project,

Sabrina: Yeah.

Colie: once all of these things are done. What other kinds of exploration do you have on the horizon related to your human design?

Because of course, you know you’re gonna need to test your messaging, figure out how it’s landing, but like I feel like you’ve gone a hundred percent in for, I mean, what seems like it’s been three months. What’s next in terms of human design?

Sabrina: So, um, again. Uh, what has been fascinating. There’s that damn word again. I need another word. Can we like, bust out a synonym? Can descrip throw in other words for us? Okay. What has been really interesting to me is the validation in things that I, I intuitively knew about myself, but I couldn’t actually say it was a thing.

And hearing in human design that it is actually a thing. So one of the things that I know in my soul is. One of the reasons I am put here on this earth is building community. I am freaking excellent at it. I am excellent at putting strangers in a room and making them best friends before they leave. I am excellent at connecting people and introducing them to their new people.

I just, not only in business, but. At home in real life, kids community. I’m just good at that. And I have found that specifically with root to rise in that retreat setting is really where I thrive and where I bring people together and they thrive. And hearing in my human design that that is actually a thing that I have, right?

That I am a community minded leader, that I create deep intimacy with people. It has given me the, let’s say, bravery to step into something new, that I’m not gonna voice yet, but allowing me to lean into an idea that I’ve had for years. And I’ve been a little scared of that, I think is now. Definitely the next step.

So I think this is gonna be a 2027, maybe a 2028 thing.

Colie: not gonna be a 2028 thing. Um, I’m just gonna put that out there so you guys have it here. And on each one of our business Bestie chats going forward, I’m going to ask you about the progress and we’re gonna come back to this episode and be like, Colie was right. It’s not 2028 because I think I just might do it if you wait until 2028. So there’s that guys. I mean, I feel like I’m Brianna. When she realized what my um, human design was, she was like, you know, if you go back to that episode that we recorded. And I was like, no, it wasn’t the episode, it was the call that I paid you for. It was our like, strategy call.

Sabrina: Yeah.

Colie: and you have that, that wasn’t my call.

So go listen to the end. And that’s where you said it. And she’s like, oh my God, thank you for giving me the validation. I was totally right. So, you know, this is gonna be my moment, um, for me. I am going to continue to explore because I mean, I just feel like I got like very, I don’t wanna say surface level.

’cause right now everything that Brianna said was like, oh no, that’s definitely me. Oh no, that explains this. Like, I

Sabrina: Yeah.

Colie: that and like what you were talking about with your gates, like I haven’t gone very far

Sabrina: I’m like three or four calls farther than you with Brianna. Like we’ve gone a lot deeper. Yeah.

Colie: I mean, but literally I just figured out what, I mean, it’s been a month, but it’s been a busy month.

I’ve

Sabrina: Yeah.

Colie: things, but I just found out what my human design was like three weeks ago. So I feel

Sabrina: Yeah.

Colie: a little grace. I feel like I need a little more time to catch up, but

Sabrina: Yeah.

Colie: before our business bestie chat in Q1, um, I will probably have more to say about my human design in terms of what my offer suite is gonna look like.

In 2026 and going

Sabrina: Right.

Colie: one of the things that we didn’t really talk about on this call, but you and I mentioned it before and it’s, I just, I don’t feel, knowledgeable enough yet to jump into it, but one of the things that you and I had mentioned months ago was that the reason that I felt so uneasy about selling the digital products is I never knew where people took them.

Like

Sabrina: Mm.

Colie: this thing and I know that it works, but did it work for them? How did they use it and what results did they get? I don’t like being separated from what the people that I’m helping, like the results that they’re getting, and so I do think that’s why systems and session is so awesome for me right now, because every time someone hops on a call for the first five minutes, they are word vomiting every win that they’ve had since I talked to them last,

Sabrina: Yeah.

Colie: learned to bite my tongue.

I’ve literally made my tongue bleed one time because I was like, don’t interrupt them. Don’t say anything, let them finish. um, that’s where I’m gonna be going considering my human design going forward for 2026 and beyond.

Sabrina: Yeah. Have you guys done a messaging specific call? Okay. You need to do that because that is very eye-opening. Uh, you, I, you talk to your audience really well, so I don’t know that anything would change for you. Um, but it’s that validation of like. Oh, this is why these particular stories are landing or these particular subject lines, or this email did way better than the other.

Um, that’s something that we’ve been working currently in real time because she helped me with messaging for, for Route to Rise for the launch. And so, it’s been fascinating, but it’s also. Been a, I will say it’s been a little hard for me because again, this is the, I don’t know, eighth run of the program.

So I’ve, I’ve kind of had the same type of emails, like a rinse and repeat thing for years, and basically I’m redoing them all and it, it feels wrong because it’s always been one way, but I keep telling myself like, to trust the process and that just because it’s always been one way doesn’t mean that it’s not gonna be.

Like way better. And yeah, so anyway, it’s been an interesting, a really interesting process just to go through the messaging for that specific offer. It’s been cool. Really cool.

Colie: Well, I can’t wait to see the finished new website with all of your messaging and your new, what you wanna be known for. I’m just gonna put that little sprinkle out there. You’re gonna have that, in your messaging going forward in 2026. I mean, you know, I feel like I’m gonna sit here and talk to Sabrina when we hit stop.

So I’m literally just gonna say, guys, this is the end of the conversation for you. We appreciate that you joined us. If you are interested in learning more about your human design, I’ve said this in every single episode where I’ve had Brianna, but you need to know the city that you were born, the time that you were born. Oh my God, Sabrina, I forgot the third one.

Sabrina: Location, location, time, date,

Colie: Okay. That’s it. Okay.

Sabrina: time, date. Yep. Yeah.

Colie: you have been listening to this conversation and you are like, oh my gosh, I wanna know what my human design is, you literally just need three pieces of information. The location of your birth, the date of your birth, and the time of your birth.

And hopefully your parents will be able to tell you that if it is not on your birth certificate. Um, and listen, if you guys uncover your human design and you wanna DM Sabrina or I, and let us know what it is. We would absolutely love to know. I am also going to link all of our previous episodes related to human design, both on this podcast and Sabrina’s, and also the contact information for Brianna.

If you’re just like, Hey,

Sabrina: Yeah.

Colie: a pretty cool person, listen to her episodes and then reach out. I mean, her intro call guys is amazing

Sabrina: Mm-hmm.

Colie: feel like it’s something that everybody should experience.

Sabrina: I agree, I have directed more people to her, because I’m like, I need you guys all to get on this call and to do this and to see what you are, and even if you don’t take it any further, that alone that, that call with her is fascinating.

Colie: On that note, everyone, that’s it for this episode. See you next time.