Client Experience

Photographer gallery delivery is one of the most overlooked parts of the client journey. So many photographers pour their energy into the inquiry, booking, and onboarding phases—but once the event is over, communication tends to fall off. And yet, this final phase is one of the most important touchpoints for delivering a truly elevated client […]

When it comes to running a service-based business, it’s important to understand the difference between client emails vs. email marketing. Email marketing courses often focus on building lists and selling to a broad audience, but client emails are about 1:1 communication that shapes your client experience. In this post, we’ll break down how the two […]

I’ve been shouting from the rooftops about using video in your client experience—and today, I’ve got backup. In this episode, I’m joined by Carolyn Leasure, a website evolution expert who turns scrappy Squarespace sites into smooth, branded systems. We’re diving into the magic of asynchronous video and how it can transform the way you connect […]

If you’re not tracking it, you’re winging it. That’s why it’s important to have a system in place to help keep you accountable. In this episode, Melissa Arlena joins us to discuss the power of airtable and accountability. Listen in as we discuss systematizing recurring revenue and keeping clients from slipping through the cracks. Whether […]

If you’re wondering how to raise your prices and still actually book those higher-ticket clients, I want to make sure you’re not just tweaking your packages or updating your website again. Because honestly? That’s not what’s keeping people from booking your services. You need a client experience that’s easy, automated, and built to sell for […]