Communication

You can’t charge premium prices for a mediocre experience, and deep down, you already know that. To build a high-end client experience, you don’t need to be doing more or adding any fancy extras. Instead, you need to create a process that feels effortless for your clients and sustainable for you. When clients invest in […]

Client emails can change everything in your business. The right message can move a lead from “I don’t have time” to “Where do I sign?” The wrong one can leave them cold, confused, or gone for good. That’s why I want to tell you about Geneviève. She joined my “Email Like You Mean It” course […]

Photographer gallery delivery is one of the most overlooked parts of the client journey. So many photographers pour their energy into the inquiry, booking, and onboarding phases—but once the event is over, communication tends to fall off. And yet, this final phase is one of the most important touchpoints for delivering a truly elevated client […]

When it comes to running a service-based business, it’s important to understand the difference between client emails vs. email marketing. Email marketing courses often focus on building lists and selling to a broad audience, but client emails are about 1:1 communication that shapes your client experience. In this post, we’ll break down how the two […]

Is your lack of communication holding you back from creating an amazing experience for your clients? When it comes to building a great client experience, communication is everything, and my guest today knows how to communicate with clients that better than anyone. Christine Dammann is a lifestyle family photographer based in sunny San Diego, California, […]

When it comes to running a business smoothly, one thing I’ve learned is the importance of systems (because trust me, I’ve seen how life-changing they can be). As a systems and client experience strategist, I’ve worked with countless business owners who were drowning in emails, spending way too much time crafting the same responses over […]

Let’s play a game of WWYD! Pretend that you’ve had an amazing consultation call or someone has filled out your contact form and they feel like they are a perfect fit for your services and what you offer. So you send out your offer to them and hear crickets. What do you do? Are you […]

Have you fallen victim to believing the lies that low ticket memberships can’t generate a six-figure income? In today’s episode, Liz Wilcox joins me to share how she’s bringing monthly recurring revenue (MRR) back through her $9 email marketing membership. Listen in as she explains how she decided on a membership, why she priced it […]

Your email list isn’t just a way to sell your products or services, you can actually use it to educate and connect with your audience! In today’s episode, Shannon Vondy joins us to share how you can get started with email marketing and build a powerful marketing platform for your business. The Business-First Creatives Podcast is brought […]