Episode 032: Top 3 Lessons I Learned From My Podcast in 2022

One of my biggest accomplishments of 2022 was launching this podcast! Today I am briefly sharing 3 lessons I learned since launching the podcast + the top 3 downloaded episodes of 2022.

The Business-First Creatives Podcast is brought to you by CRM and Dubsado expert Colie James. Join Colie each week as she discuss how to build a business that brings you joy and a paycheck! From business advice with fellow entrepreneurs to sharing automation tips and tricks, Colie and her guests are sharing industry trends and resources, along with a little bit of sarcasm.

 

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Here are the highlights…

[0:15] First Lesson – Solo episodes are not for me

[1:30] Second Lesson – Content creation shifted towards podcast

[3:02] Third Lesson – When I pay money I get shit done

[4:17] Top 3 downloaded episodes of 2022 and what I learned from each of them

[7:51] Thank you for listening

Mentioned in this Episode
Let’s Talk Growth Strategy with Celi Arias
Creating Copy That Converts with Rachel Greiman
Pick Your Path with Ashley Pendergraft
Connect Through Content

Review the Transcript:

 Hey guys. Welcome back. This is going to be the last episode for this podcast in 2022. So I thought I would detour a little bit and tell you about some of the lessons that I’ve learned from this podcast this year. The first one is probably a surprise to no one, but I still hate solo episodes, . They are still the bane of my exist.

I still hate planning them. I still hate recording them just in, when I listen to other people’s episodes that have really great solo content, I’m like, I wish I could be more like them, but maybe that is just not what this podcast is meant to be. In 2022, I published 33 episodes on the podcast, and only 12 of them were.

This is a definite deviation from what I originally planned when the podcast launched. I originally thought that each month I would bring you two solo episodes and two guest episodes, and then I moved into one solo episode and three guest episodes, and that’s actually what I’ve continued to plan going into 2020.

I just love having conversations with fellow entrepreneurs and because I find it so inspiring for myself, I find it easier to plan. I find it easier to have the discussions like those podcast episodes are just more enjoyable for me, and I’m gonna talk about a few of my favorites at the end of this podcast.

The second lesson that I’ve learned is that content creation is very different for me now than it was before I started the podcast. If you follow me on Instagram, you’ve probably noticed this definite content shift on my feed in particular, because I would gather that 90% of what I’m currently sharing on my Instagram feed is repurposed from this podcast.

I’m repurposing the podcast content as quote cards and less than 60 seconds videos. But what that means is that if you look at my feed right now, it is filled with other people. I mean, I’m in the videos, I’m the one asking the questions, but I feel like my, my Instagram feed has made a definite shift from originally.

I posted a lot of photography content, you know, client content. And then when I shifted over to my systems, I was posting a lot of content about, doing your systems yourself, hiring me for Dubsado, considering what CRM you needed elevating your client experience. And I feel like now it has kind of migrated into a place where I talk about the podcast.

The podcast guests and the insights that they’ve offered. Way more than I am actually posting what I would consider to be solo content. I don’t know yet how that’s affecting my overall marketing. I think I’m gonna have a conversation with you guys on the podcast about this in 2023. The third lesson that I learned, and it’s really just a shout out, hiring a podcast strategist is 100% what pushed me to finally launch this podcast, guys, I have wanted a podcast for two years. For two years. It was an idea. I thought about what I would name it. I thought about who I would invite onto the podcast, what kind of questions they would ask, and then I had my VIP Day with Jocelyn of Connect Through Content.

That was amazing. And she is 100% the reason that I finally launched the podcast. I know she was a little surprised during the VIP day when I was like, well, no, how quickly can I launch this? And she was like, you know, most people wanna work through it. Record your intro, outro, plan out your episodes.

She’s like, you know, six to eight weeks is a good mark. And I was like, yeah, no, I’m trying to launch this By the end of the. I still don’t think she believed me when I said I was gonna do that, but literally 21 days later, this podcast launched on Apple Podcast. So I am super proud of myself for finally getting this done, and I am super grateful for Jocelyn for all of her amazing content strategy ideas, and finally pushing me to actually hit publish on the podcast.

Okay, so now that I’ve told you about the three general lessons that I learned from my podcast in 2022, I want to get just a little bit more specific. And the way that I’m gonna do this is share the top three downloaded episodes of the year. Maybe you have an idea of what they are. I’m gonna go ahead and ruin the surprise and say none of them were solo episode.

I mean it, that just might be a reason that I can do less solo episodes in 2023. My very first episode of the podcast was the fourth most downloaded episode, so I mean, it just missed the top three, but it’s pretty clear when I look at the download trends that you guys are enjoying the guest content. All right guys. Are you ready? The most downloaded episode of 2022 was Let’s Talk Growth Strategy with Celi Arias. The action that I took right after we stopped recording was to put data. Back at the top of my to-do list. In that episode, we talked a lot about how I looked at data when I first started my photography business, and I admitted openly that I hadn’t been doing very much of that since I had shifted the main focus of my business from photography into system strategy.

So for 2023, that is actually at the top of my list for my goals for my business, is to track more. Specifically related to conversions, but also related to podcast downloads and some other cool things that I’m gonna chat about with you later. But for 2023, making those data-driven decisions is gonna be where it’s at for me.

The second most downloaded episode was crafting copy that converts with Rachel Greiman. That is honestly one of my favorite episodes that I recorded in 2022, and I think it’s because my only goal with getting on the podcast with Rachel was just to chat. I mean, I think that every time she answers a question, every time she gives insight into her own business, I have an aha moment.

But the one thing that I walked away with Rachel, is something that I know in the back of my mind, and I know that most of you probably know this too, but we tend to forget it when we’re in the trenches. And so that is no matter how far down we niche our services or how much we raise our prices, there are still plenty of clients.

This kind of goes back to episode number one, which again didn’t hit the top three. But in that episode, I’m telling you that if you keep on hearing no about your services, it’s probably not your pricing. And these are all of the other things that I want you to look at. So that’s what I took away from my episode with Rachel. And last but certainly not least, the third most downloaded episode of 2022 was Pick Your Path with Ashley Pendergraft. Now, I find her entire story of 2022 to be super fascinating, but the main takeaway for the listening audience is that it’s okay to put yourself first in your business.

You don’t have to make decisions or continue to offer services because your current clients expect them. It’s okay to disappoint. I have a lot more to say about the lessons that I got in particular from Ashley, but I’m gonna save those for another episode in 2023. It’s already planned. It’s already scheduled.

So guys, if you haven’t listened to those top three downloaded episodes that I just mentioned, I’m gonna link them in the show note. Give them a listen and I can’t wait to share new podcast episodes with you in 2023. Before I close out this episode, I just wanna say thank you so much for going on this journey with me.

Thank you for subscribing to the podcast. Thank you for downloading the episodes, and I hope to see you soon.