Episode 012: Pick Your Path with Ashley Pendergraft

If “Living My Best Life” was a person, I think it would be Ashley. She’s currently off getting MARRIED to her person ?

I was first introduced to Ashley of Do the Damn Thing through her Airtable bonus inside the Done in a Day program.  I downloaded it, watched like one video, but didn’t have the capacity to add Airtable to my tech stack at that time. Then in March of 2022 we were both presenting at the Done in a Day Virtual Conference and Ashley’s talk was one of my favorites.

Now mind you, I YELLED at her through my computer screen the entire time. Her talk was geared towards using Airtable as your CRM, you know to replace Dubsado ?

But at the end of that talk I was like “I have got to work with Ashley”.

I tried to hire her for a VIP Day to help me setup Airtable to manage the backend support for my Dubsado clients/students, but she wasn’t taking on any clients.

I managed to sneak into her group program right before she closed the WHOLE thing down even though I wanted nothing to do with a group program.  Turns out that was the best decision!

Okay, so now that I have talked about how we met, I want to give you a preview of this podcast episode. Because despite the fact that we are both systems strategist, we didn’t about talk that much about systems.  Instead, we honed in on Ashley’s recent decision to pause ALL sales in her business (VIP Days, group program seats, and Airtable templates) in order to niche down to serving business owners with group programs.

Despite having a wildly successful year in 2021, she realized being on a call for 6-hours for VIP Days wasn’t going to get her the business she dreamed of.  If you want to hear the rest, grab some headphones.  This is one of my favorite conversations to date!

Here are the highlights…

[00:56] What is Systems Over Stress?
[01:37] What was in your offer suite prior to June 2022?
[03:52] What has happened since you niched down your group program?
[07:55] Figuring out who you want to serve
[10:29] Let’s talk money
[11:19] Do your VIP Days have a future?
[16:09] How has your customer base changed inside Systems Over Stress?
[18:18] Why should someone care about Airtable?
[21:39] How I’ve integrated Ashley’s Airtable strategies into my own business
[25:51] Ashley’s advice for pivoting your business
[28:56] Ashley’s advice for building the business YOU want

If you would like to watch this conversation or future episodes, click below and subscribe to my YouTube Channel!

Links

Ashley’s Instagram: @systemsoverstress
Ashley’s Website: Systems Over Stress

Ashley’s Group Program: Systems Over Stress

Systems Over Stress is a 12-month program that helps you completely replace your spreadsheets and prepare your systems for your next client influx. Your onboarding, offboarding, and resign processes for your group program will be completely automated with Airtable in 30 days.

Done in a Day Virtual Conference

Access the transcript of this episode HERE

Guest Bio

Hey! I’m Ashley, and my company is called Do The Damn Thing.

I am an Airtable & Zapier consultant. I primarily work with feminist and neurodivergent online business owners and help them use Airtable to manage their group offer so they can deliver a low-lift, high-touch (and automated) experience.