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CRM Guru, Family Filmmaker, and Host of the Business-First Creatives podcast. I help creative service providers grow and streamline their businesses using Dubsado, Honeybook, and Airtable.
When it comes to managing the business side of photography (or any visual art), a good Customer Relationship Management (CRM) system can be a lifesaver. After experimenting with a few (okay – a lot), I’ve found that Honeybook and Dubsado stand out over and over again as my go-to tools. Both have their pros and cons, and I’ll break it all down for you here. If you’re torn between Honeybook vs Dubsado, this post should help you decide which one suits your needs best.
For my photographers specifically, I’ll let you in on a little secret: Honeybook now integrates with Pic-Time! So if that’s your photo software of choice, it might be a good idea to start there!
Okay, before we get started, while I’m sharing about Honeybook vs Dubsado today, I also dive into the details of seven top CRM options in my comprehensive CRM comparison guide. Or, if you’re ready for a complete systems overhaul, check out my CRM Blueprint Course, which provides step-by-step instructions for setting up both Dubsado and Honeybook.
First things first, location matters. Honeybook is only available in the United States and Canada. So, if you’re living outside these places, Dubsado is the best solution. Quick and easy, right? This is an important starting point for narrowing down your options. And while I will talk about payment processing below, it’s also worth noting that Honeybook processes payments within the platform, so Americans can only charge in USD and Canadians in CAD. That may not make a difference to a photographer, for example, but if you’re a graphic designer in Canada working with US clients, that might be a deal breaker for you too.
First, let’s talk about what these two platforms have in common (and why I think that they are the best CRMs for photographers).
Both Honeybook and Dubsado offer amazing customization options, which is fantastic news for all you visual artists out there! It’s one of the reasons these two are my favorite CRMs. If you want your CRM to reflect your unique style or brand identity, and your customers appreciate aesthetics, both platforms make it easy for you to customize everything. This flexibility means your client interactions will always feel personal and on-brand (which is a HUGE win, especially for us busy solopreneurs out there!).
Speaking of customization, I don’t just mean adding your logo everywhere. Both platforms also let you use your brand colors and font choices. This ensures your forms and communications look cohesive and professional (and trust me – your clients will definitely notice and appreciate that extra touch of care in every interaction).
Now, let’s chat about forms. You can add images and videos to forms in both CRMs. This feature is super handy for sharing mock-ups, actual images, or clothing options for sessions. Imagine how professional and personalized your forms will look, making a stellar first impression every time! Not sure what forms you need? I share 4 forms you need to have here!
Both CRMs integrate seamlessly with QuickBooks, Google Calendar, and Zoom for video calls for non-Starter plans. Plus, they have internal schedulers for booking sessions and meetings. These integrations save you time and help keep everything in one place, making your workflow smoother than ever (sounds nice doesn’t it?).
Lastly, redirect URLs are another handy feature both platforms offer. What this means is that they allow you to send a client to a specific URL after they complete a form. There’s a slight difference here: Dubsado offers this feature only after a lead capture or proposal, while Honeybook provides it for ANY SmartFile. It’s a small distinction, but depending on your process it could be a deciding factor.
Now that I’ve raved about both of them appropriately, let’s talk about the key differences (so you can decide which one is right for you!).
First, let’s talk dollars and cents. While the price point for Honeybook and Dubsado were relatively similar before 2025, significant price increases and feature changes for Honeybook has made pricing a factor going forward. [Please see the Honeybook price update below].
Update Dec 10, 2024: Honeybook announced a price increase for Feb 2025. At this new price point, Honeybook’s Starter Plan will only be $4/month cheaper than Dubsado’s Premier Plan when billed monthly, but with significantly fewer base features.
They each offer a starter plan, but I 100% do not recommend this for Dubsado or Honeybook as neither plan includes workflows/automations. I think workflows and automations are SO IMPORTANT when it comes to taking things off your plate as a business owner (which is one of the main reasons you’ll want to use a CRM in the first place!).
Honeybook’s Starter Plan is $19/month (increasing to $36/month Feb 2025) and includes 2 lead forms, 1 contact form, 1 scheduler form, and basic reporting. There is no access to automations, AI Assistants, or advanced integrations with Quickbooks, Zoom, and Zapier. There are no limits on project/clients or SmartFiles. You can access the Pic-Time integration, full financial features, mobile app, pipeline, and email + calendar integrations.
Dubsado’s Starter Plan is $20/month and includes 1 lead capture (contact form) and no restrictions on project/clients, invoicing, client portals, or form/email templates. There is no access to workflows, public proposals, bookkeeping integrations, or scheduling.
Honeybook’s Essentials Plan is $39/month (increasing to $59/month Feb 2025) and it includes: 10 live lead forms, 3 live contact forms, and up to 2 members to your account + bookkeeper access. This tier also includes unlimited schedulers, form & email templates, automations, access to the AI Assistant, SMS reminders for clients, custom fonts, and advanced integrations with Zapier, Zoom, Quickbooks, and Meta Lead Ads. This is most comparable to Dubsado’s Premier Plan.
Dubsado’s Premier Plan is $40/month and includes unlimited schedulers, templates, and 3 team members. You have access to bookkeeping integrations, advanced integrations with Zoom and Zapier. Additional brands are $10/each.
Honeybook’s Premium Plan is $79/month (increasing to $129 month Feb 2025) and includes unlimited forms, schedulers, advanced reports, multiple brands supported on one account, and up to 10 team members.
Unless you require the AI Assistant and Financial Features inside Honeybook, Dubsado’s Premier Plan is the bigger bang for your buck.
If you often book sessions or appointments without bringing people into your CRM using a contact form, Honeybook shines here. Anything you book on a scheduler can automatically become the project date with a simple click. This feature alone might make Honeybook your winner if you prefer this streamlined process. While I did mention that both Honeybook and Dubsado have a native scheduler, Dubsado’s can be a little clunky in comparison.
Both Honeybook and Dubsado offer file expiration features (if that’s important to you) but they are in slightly different ways.
When it comes to running your business with a team, I have to admit, I’m not a huge fan of either platform in this regard. But if I had to choose, Honeybook takes the lead. It allows different email signatures for each team member and connects individual calendars and email accounts. This feature can be a game-changer if you have multiple people interacting with clients, because Dubsado really doesn’t have a workaround for this.
At a glance, both Honeybook and Dubsado offer the ability to automate parts of your workflow, but this is one of the biggest points of difference for me.
Here are some FAQs to answer some of your burning questions. If your question isn’t listed here or in this blog, feel free to contact me! I’m always here to help and ensure you have all the information you need.
Both Honeybook and Dubsado are designed with user-friendliness in mind, but Honeybook tends to be more intuitive for beginners if I’m being honest. Its clean interface and guided setup make it easier to get started quickly.
Yes, both Honeybook and Dubsado have mobile apps. Honeybook’s app is highly rated for its smooth functionality and ease of use on the go. Dubsado’s app was just released and isn’t as feature-rich as Honeybook’s app, yet. But I wouldn’t base your decision on a mobile app alone!
Yes, both Honeybook and Dubsado provide templates for contracts, invoices, and emails, and they are highly customizable. You can tweak them to match your brand’s voice and style.
PSST!: I have fabulous templates in my shop for both platforms that you can snag to make your life even easier! Grab them in my shop, here!
Yes, both Honeybook and Dubsado offer free trials. Honeybook provides a 7-day free trial, while Dubsado offers a more generous unlimited time trial. You can take as much time as you want to test out the features in Dubsado, but as soon as you have processed 3 clients the trial will end. Be sure to do all your testing with the sample client so you don’t waste your clients too early.
Want to give them a try? I’ve got affiliate links for both—click through to start your free trial on Honeybook or Dubsado today!
I mentioned this earlier, but I want to go more into detail here. Both Honeybook and Dubsado offer payment processing and invoicing, but differ in one major way. Dubsado supports connecting your own major payment gateways like Stripe, Square, and PayPal, making it easy to send invoices and receive payments directly through the platform, but receiving payments directly into your own accounts. You have more control with Dubsado. With Honeybook, it acts as the payment processor, using Stripe, but the funds are sent to your bank account in a similar fashion.
I hope this deep dive helps you make an informed decision! Ultimately, both Honeybook and Dubsado can be fantastic tools for managing your photography or visual arts business. The key is setting them up to work for you. Whether you prioritize seamless scheduling, customization, or team management, there’s a CRM that fits your needs. And remember, with Honeybook’s new integration with Pic-Time, the possibilities are expanding even further!
PSST: I have Dubsado and Honeybook workflow templates, perfect for photographers! And if you want to take your business to the next level, pick up my client experience bundle in the shop! It’s filled with all the forms and resources you need to elevate your client experience and streamline your processes inside either of these amazing CRMs.
So, which one will you choose? Honeybook vs Dubsado? Whatever your decision, make sure it aligns with your workflow and business goals. And hey, feel free to reach out if you have any questions or need further clarification. I’m always here to help. Don’t hesitate to reach out!