In this episode of Business-First Creatives, host Colie James dives into the key strategies for jumpstarting your video visibility plan in 2024. She emphasizes the importance of identifying high-performing content from your social media, email newsletters, and website to repurpose into engaging video content. Colie also discusses the significance of organizing your content effectively and highlights common mistakes to avoid when creating videos for your business. From repurposing content to utilizing the right equipment, this episode provides a comprehensive guide to enhancing your video visibility plan and expanding your business in the upcoming year.
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Today’s episode is brought to you by my Client Hub Template inside the DIY Systems Template Shop. Business owners often have their client information spread across a variety of different tools, making it hard to access the information they need to make critical decisions. That’s why I built the Client Hub Template for Airtable, to take the guesswork out of building your own!
Let’s Jumpstart Your Video Visibility Plan…
Repurposing Previous Content:
Let’s identify your best performing content and repurpose it into engaging videos. We can look at engagement, saves, responses, and direct sales for each piece of content from your social media, newsletters, and website sales/services pages.
Organizing Your Content:
Create a central repository of all your content, making it searchable and easy to access for repurposing. Use your content pillars to tag and organize your content to make recycling, repurposing, or reformatting easier in the future. Consolidate all your content across different platforms for easy tracking and utilization in an organized hub.
5 Mistakes to Avoid:
- Elevate Your Video Content by Steering Clear of Common Pitfalls
- Have a clear purpose for each video, ensuring it aligns with your overall content strategy and audience engagement goals.
- Do not fear repeating valuable content across different platforms to reach a wider audience.
- Include a strong call to action in your videos to guide your audience toward the next steps after engaging with your content.
- Avoid reformatting low-quality content into videos and focus on creating purposeful, engaging video content.
- Prioritize content over equipment, utilizing readily available tools like smartphones and affordable external microphones for quality video production.
Previous Episodes Mentioned
Episode 46 – The Cost of Disorganization
Episode 84 – The Rule of 7
Video Visibility Series
Episode 122 – Overcoming Your Mindset Blocks to Show Up on Video
Episode 123 – 3 Videos to Create for Your Client Experience Right Now
Episode 124 – Building Visibility with Video on Social Media
Review the Transcript:
Episode 123
Hello. Hello. And welcome back to another solo episode of the Business-First Creatives podcast. This is episode one 23. Okay. That sounded a little strange. I don’t ever say episode numbers. I thought I would try it out today. Uh, honestly, I don’t say episode numbers on any of the episodes because that is constantly changing.
I am never confident enough when I am recording an episode that that episode number won’t change. But because today is a solo episode. And I intend to publish the moment that I hit stop recording. I’m confident that this is going to be episode 123. So let’s dive right in. We are currently in the middle of the video series for December, where I am trying to give you all the tips and tools that you need in order to feel more confident on video and actually create videos.
For your business. Now, if you haven’t listened to episode one 22 with my good friend, Marieangelica Forero of Honest CEO, I highly recommend that you go back and you listen to that episode. She dropped bombs through the whole thing. And the one thing that she said that I’d never actually heard before is that most people don’t like to see themselves on video because they don’t like the way that their voice sounds.
And when she said that, I mean, if you watch the episode on YouTube, you will be able to see my face. I mean, my eyes got really big because I had never considered that people were upset and concerned about the sound of their voice, over how they actually look on video. I just found that to be such a fascinating concept and we really dove into it in that episode.
But to continue that conversation today, I want to talk about three videos that you can make inside of your client experience to either connect or educate with your potential leads and clients. If you’re like, okay, Colie, but when you talk about video, I mostly think of like making Instagram reels, don’t worry. I got you.
The very next guest episode later this week is going to be with Natasha Pierre of the Shine Online Podcast. And she is going to be diving deep into making videos for social media, specifically Instagram. So if that is what you want to hear about, don’t worry, that episode is coming.
But again, today I want to talk about three videos that you can make for your business. You guys know I am the client experience person, so I do want to say all three of the videos that I’m going to talk about today are back-end videos. These are not videos that are going to appear on your front facing assets, so not on your website, not on your social media, not where anybody can find them publicly.
I personally find that if you work on making videos for the back end of your business, where the only people that will actually see them are the ones that have raised their hand and said, “I would like to work with you in some capacity”
it kind of takes some of the pressure off making those videos. So, let’s dive into those three videos now.
The first video that I want you to consider making is a thank you video. Now, this can go in one of two places. This can either go on a static thank you page that everyone is sent to after they fill out your contact form from your website. Again, it’s private, because the only people who are going to get to this page are those that have filled out your contact page. But this is an opportunity for you to acknowledge that you have received their inquiry and kind of letting them know either a little bit more about you and your business or letting them know the next steps that will take place now that they have inquired about your services.
I am not saying that this should be a completely customized video, especially if you are placing it on a thank you page, because if you’re placing it on a thank you page, it’s just going to live there forever. So you want to make sure that the information that you are including in that video would be relevant for anyone inquiring about your services. So if you are someone who does very different things, like let’s say that you do branding or that you do website design, or that you also take brand photos. I mean, I know that there’s a running theme between those, but. You would need to make sure that whatever message you had in that video would pertain to each of those three kinds of inquiries.
If you don’t want to put the thank you video on a static thank you page that they’re being redirected to, I know some people who make personalized, Thank you videos for each and every inquiry. I know that sounds like a lot of work, but guys, these are supposed to be like low end videos. These are not high production events.
This is you get an inquiry, you pick up your phone or you get on your computer, you turn on loom and you say, hi, Catherine, if that’s the person who inquired with you, and then you just give them a quick one to two minute video. Okay. This is highly personalized and this is not right for everyone. So if the thought of making videos, I mean, if you’ve got a lot of inquiries that could end up being a lot of work.
So maybe you try the static video first that is meant for everyone. And then you can move into a more personalized approach depending on how many inquiries you get and depending on how you feel showing up in video. I mean, because I would make these videos regardless of where I was. If I was in carpool lane waiting to pick Chloe up, I would maybe make one of these videos for a client that I just got an inquiry for.
I mean, again, guys, quick, low production. That’s where we’re going with that. But regardless of which one you choose, that is the thank you video.
So now I want to talk about video number two. This is when you get a little bit further into the weeds and I have seen a lot of people doing this with a lot of success and my suggestion is could you replace your sales call with a video. Now, again, I think that there are two approaches. I think that you could make a sales video that really highlights your process, what someone would get for the offer that they are inquiring about, but you don’t need to make that a highly personalized video. It can be one video that you are sending to every single inquiry for that specific offer.
You could personalize the email that is sending them this video. You could maybe make a personalized video clip at the beginning that says their name and says that you’re going to be showing them, you know, what it is that you do, what the process is, all of those good things. But the point is that you are taking.
A part of your process that, let’s be honest, causes some people a lot of contention in terms of getting ready for the sales call, the anxiety of making sure that you don’t miss the sales call, all of those kinds of things. If you can make a video that tells them the same information. Not only are you taking the pressure off of yourself, you might also be taking the pressure off of that lead and client.
Because if it is a new mom, or if it is someone that is always like, go, go, go, they may feel a little anxious about finding even a quiet 15 minutes to have a sales conversation with you. So, Again, my second suggestion for a video is that you take on replacing a sales call with a video and just see how it feels.
You’re still inviting them to have a conversation with you because after they watch the video, they can reply via email. You can give them a texting option. I mean, they can actually reply with a Loom video. There’s a lot of different things that someone could do in order to continue that conversation.
Alright, so the first video was a thank you video. The second video was replacing your sales call. The third video that I am going to highly recommend for everyone is that you make a video that helps your client use the deliverables that you have given them. So, if you are a website designer, you may make them a video that basically walks them through their brand new website, gives them the highlights, and also gives them a few tips for how to hit publish and use that website immediately.
Now, I know sometimes photographers are like, yeah, but like, I don’t need to, I mean, they’re, they’re, they’re photos. I don’t need to show somebody how to use their deliverables. Oh, but you do. The ideas that I have for photographers are, number one, you could make them a quick video on how they access and download their images from their online gallery software.
I mean, yes guys, sometimes people struggle. Sometimes people are on their phone and not on their computer, and it makes it harder slash different for them to download their photos. So that’s one idea. A second idea is to actually show them how to buy something in your online gallery store, how to make an album.
put it in their cart and hit purchase. How to select images for wall art or pick the best frame for their photo. I mean, whatever it is, every single one of us can make an informative video showing our clients how to use the deliverables that we have given them. Alright, I hope that I have not thrown a lot of things at you and the thing is all three of the videos that I just told you about, some of those can be repurposed to be public facing.
I just want to put that out there, like the video where I’m telling you how to download your images, how to make a wall gallery, how to make an album. I mean, those could eventually live on your website inside of a blog post so that you can get. More traffic and SEO to your website for people who are looking, for example, how to make an album in pick time.
I mean, there is possibility there, but to start, I am suggesting that you consider these three videos for the back end of your business in order to get comfortable with video so that you can look for more opportunities to create and show videos inside of your business and more specifically inside of your client experience.
All right, guys, that’s it for this episode. See you next time.
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