When it comes to selling prints, there’s no reason you should be spending hours on tasks that can be done automatically (we’re all about automation and making our lives easier around here!). You’ve already poured your heart into creating stunning galleries for your clients—now it’s time to set up a system that keeps them engaged and excited about purchasing prints. Just like you’ve mastered your workflows in tools like Dubsado or Honeybook (if not, hit me up!), you can easily customize Pic-Time’s marketing apps to match your brand and voice, ensuring a seamless and personalized experience for your clients.
But first, hi! I’m Colie, your go-to gal for all things systems and automation. If you’re ready to level up your business or just need a bit of guidance on getting those workflows in check, I’m here to help! Got questions or need some advice? Don’t be shy—send me a message, and let’s chat about how I can support your journey!
Okay, let’s get started!
Why You Need to Embrace Marketing Automations in Pic-Time
Think about the time you’ve already invested in crafting beautiful galleries for your clients. If you’re like most of the photographers I know, you’ve already spent a lot of time on your galleries, so why not let automation do the heavy lifting for you when it comes to making sales? The marketing automations inside Pic-Time work behind the scenes to keep your clients engaged and excited about your products. And the great news it, you can use Pic-Time to automate your print sales without losing that personal touch.
Before you roll your eyes when you hear the word “automate”, the marketing apps in Pic-Time can actually be fully customized to fit your brand’s voice and style. This means you can add a little bit of your personality into every email, offer, and reminder that gets sent out (which you know I am ALL about around here!). Plus, the best part? Once you set it up, it runs on autopilot (sounds nice, doesn’t it?).
If you’re curious to dig even deeper, check out these helpful posts directly from Pic-Time:
But before you head over there, stick with me! Let’s break down the three apps that will help you hit the ground running and automate your print sales seamlessly.
Are you just getting started with Pic-Time and ready to elevate your client galleries? Use the code COLIE at checkout to enjoy 15% off your subscription and start automating your print sales like a pro.
The Top 3 Marketing Apps to Automate Your Print Sales
1. Early Bird App
First up is the Early Bird app, which is perfect for that initial push when you first deliver your gallery to clients. This little gem allows you to offer a discount – whether it’s a percentage off, a dollar amount off, or even a free product – to get clients excited about making a purchase right away.
What I love about this app is that it’s like a gentle nudge saying, “Hey, your gallery is ready, and by the way, here’s a little something special for you!” The discount is available for a set number of days (you choose the time frame), which creates a sense of urgency and encourages clients to take action. This is one of the simplest ways to automate your print sales right from the start.
You can customize who receives the discount and how long they have to use it. They’ll either receive an email with all the details or see the offer displayed as a banner or inside the photo grid. This app also sends out handy reminder emails, ensuring that no one forgets about the deal you’ve offered.
2. Print Incentive App
Next up, we have the Print Incentive app – this one’s a fantastic option if you’re offering time-sensitive booking bonuses. You can automatically fulfill those bonuses through this app, making it a seamless experience for both you and your client. This is another great opportunity to automate your print sales and make sure your clients feel valued.
For example, let’s say you offered a free framed 12×18 print as a booking bonus. [I do this with my newborn inquiries if they book a Baby Plan in 48 hours. You can set up this app to handle all the details, limiting which products it applies to and even capping the number of free items a client can get. The app takes care of everything, so you don’t have to manually track who gets what. How easy is that?
Just like with Early Bird, clients will be notified via email or see the incentive within their gallery, and you have complete control over who gets to see it.
3. Simple Sales App
Last but certainly not least is the Simple Sales app, which – full disclosure – is a bit more complex but oh-so-worth it! If you’re looking to fully automate your print sales process from start to finish, this is the app for you.
Here’s how it works:
- You start by setting up 3 collections, each with its own print credit or specific dollar amount off, along with a set number of images for download.
- Next, decide what you want your clients to see when they access their gallery. Maybe it’s a gorgeous slideshow, or you could choose to show a full gallery of images (watermarked or not). I personally love using a slideshow to create that wow factor.
- You also set a time limit – for example, allowing clients to watch the slideshow for 48 hours before they need to make a purchase to fully unlock the gallery.
- Finally, decide how long you want the gallery to stay open for them to download their images and spend their print credit. I usually leave my galleries open for about 30 days.
The Simple Sales app offers a variety of email options to keep clients engaged throughout the pre-purchase and post-purchase phases. You’re never missing an opportunity to remind them of their print credit.
Ready to Dive Deeper? Here’s What’s Next!
If you want to hear more about how to maximize your sales, be sure to watch my YouTube video from my podcast about the Black Friday App – it’s packed with practical advice you won’t want to miss! You know I love sharing the systems that help make our lives easier!
Ready to Automate Your Print Sales with Pic-Time?
By now, I hope you can see just how powerful Pic-Time’s marketing automations can be for your business. When you automate your print sales, you’re not only saving yourself hours of manual work but also creating an engaging and personalized shopping experience for your clients. Trust me, while it does take time to set up these automations, watching your print sales soar without lifting a finger is well worth the effort.
If you have any questions or want some extra guidance, I’m here to help! Feel free to reach out—I’d love to chat about how you can make these automations work for your business. And don’t forget to follow me on Instagram for more tips, tricks, and behind-the-scenes magic!
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