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CRM Guru, Family Filmmaker, and Host of the Business-First Creatives podcast. I help creative service providers grow and streamline their businesses using Dubsado, Honeybook, and Airtable.
Oh hi – did you find your way here because you’re drowning in client work and inquiries, and you realize you need some better systems and processes in your business ASAP? If so, you’re not alone. I fully believe that during “busy seasons” we realize that we need a CRM the most, but it’s the LEAST ideal time to set one up. Fortunately for you, if you’re reading this, you’ve made a great choice choosing Honeybook. Honeybook is one of the easiest and fastest CRMs to set up, and it also happens to be one of my favorites (and if we haven’t met yet – systems are kind of my thing!).
Today, I’m going to walk you through how to set up your HoneyBook in less than 3 hours, in a way that WILL prepare you to welcome new leads and secure bookings with as little effort as possible.
New to Honeybook? Click here for 50% off your first year!
While I specialize in offering custom HoneyBook setups through VIP days (because let’s face it, getting into the nitty-gritty of CRM can be quite the task!), I understand that diving deep into a new system might seem overwhelming at first. If you were to set up every single detail of your CRM, it would probably take a little more than a day (after all, I do this for a living).
I don’t want you to feel discouraged though because the truth is – you don’t have to do it ALL to have your CRM work for you. I believe that if you’re setting up Honeybook for the first time by yourself, you can get the MOST important things done in less than 3 hours following these steps.
I’m going to walk you through these in detail below, but here is my suggested plan of action to spend 3 hours doing a bare minimum setup so that you can streamline part of your booking process before the busy season hits.
So in 2-3 hours, you can be completely ready to process new leads into your account in Honeybook (or virtually any other CRM – click here for my Dubsado guide).
First, we need to start by laying the foundation with your basic account settings. This involves:
I really believe that effective communication is the key to happy clients. While you’ll likely grow your list of email templates over time, these ones are a good place to start if you only have 30 minutes!
PSST: Want to cheat? I have a DFY Client Experience Bundle with 25+ email templates and 4 done-for-you workflows ready to go right here.
While I would love to tell you to take your time with this and brainstorm every offer and what you might need, we only have three hours! Focus on your MAIN offer and outline it clearly and concisely. Make it easy for clients to understand what you offer and make a quick decision.
While I will usually recommend purchasing a legal contract template or hiring a lawyer, Honeybook does have a free contract if you want to use that to get started (I’m not recommending this for legal purposes, I’m just letting you know it’s there). Whatever you decide to do, create a contract template and take advantage of Honeybook’s smart fields so that it will auto populate details like the client’s name and service to save you time in the future!
I know we don’t have a lot of time here, but at the bare minimum, your proposal should include your logo, package prices, and client information fields. I recommend you set it up to automatically show both an invoice and the contract you created in Step 4. Simplifying this process helps you and the client move quickly from inquiry to booking (without needing anything from you, which ultimately slows down and adds friction to the booking process).
This is the form that you can use in lieu of a website contact form, or it can even be used as an Instagram landing page. NOTE: If you want to be able to book those mini-sessions instantly, you can create a Lead Form instead (I find this works especially well for photographers). Because we are doing a bare minimum setup now, start with HoneyBook’s default form to save time and customize it with more specific questions later as needed. This is your first point of contact, so add some personality where you can!
We are in the home stretch! This is another area you’ll want to come back to when you have more time but for now, your job is to string everything together. Connect your contact form to the automated lead response email you wrote in step 2. Set up your packages so that when someone accepts the proposal, Honeybook sends them straight to the contract, and once that’s signed, straight to the invoice. EASY.
And that’s it! I know it sounds like a lot but I promise you can get a bare minimum set up done in just an afternoon (and it will save you COUNTLESS hours during busy season when you’re running off your feet and your inbox gets a little out of control). No more searching for the client inquiry you *thought* you responded to!
New to Honeybook? Click here for an additional 50% off your first payment, month, or year!
Have a little more than three hours and want to set up your entire Honeybook account? Check out my course CRM Blueprint which gives you my signature Honeybook system with templates and how-to videos that can help you get it done in just 10 days!
Want to avoid a blank screen while setting up your Honeybook templates? Steal mine 😍