Using Human Design to Transform Your Business Strategy with Breanna Owen

Colie: Story time. Brianna Owen was on the podcast, I think it was a few months ago by now, but we were talking about emails and then we got into energetics and human design. And newsflash, I couldn’t figure out what human design I was because I have no idea what time of day I was born. I mean, I asked my mother, and you would think that having her first child would be so momentous that she would remember what time it was, and she did not.

So literally I have spent the last few months trying to get a copy of my birth certificate from the state of Texas, which ended up being like a whole thing. And so it finally came and I told Brianna what my, uh, time of birth was. And so we are coming back to talk about my human design and what that means for running my business.

Good morning, girl. Welcome back to the podcast.

Breanna: Good morning. I am so excited about this.

Colie: So between her and Sabrina guys, they have been absolutely harassing me. They’re like, wait, you didn’t order it yet? You didn’t order it yet? And I was like, well, listen. I was trying to find alternatives because I sent my mom to the courthouse, everybody, and they told her that they couldn’t give her a copy, that it had to be done in Austin.

And me being the person that I am, just assumed that my mother was being extra or that she didn’t ask the right questions. So finally I contacted the courthouse or the registrar rather. In Dallas and they’re like, no, ma’am. You were born before 1996 in a particular city, so we can’t access your records.

And I’m like, that’s bullshit. But then when you go to the state of Texas website, it says 25 business days to order a birth certificate. Now I have a birth certificate, I should say that, but in Texas there are two different versions. There is a regular version which simply lists your name. Your parents’ names, your race and the city that you were born in, but it does not have any additional information.

So you need a long form birth certificate, which I actually have one of those too. I just can’t find it. I think that it’s buried in the basement, in the townhouse, and I just kept thinking. There is nothing worse than spending hours looking in the basement when I can just send my mom to fetch one. But we finally got it.

I do think it took the state of Texas 22 business days to FedEx it to me, which was absolutely ridiculous. But that’s for a different day. So, Brianna, first let’s start. What is my human design?

Breanna: Before we say that though, can we go back to our conversation? I would like the record to show.

Colie: Okay.

Breanna: Let’s submit into evidence. For the record, when we had our conversation back in, we’ve had a couple of them, but when we first were talking, you were saying, I don’t know my time at birth. I don’t know exactly for anybody else who’s out there who is like, yes, I also don’t know my time of birth.

How do I look up my. Human design. The way that I like to do it is I take, if you know your birth date and you know your place of birth, we, we can play with the timing see if there is what is consistent. Right. Well, Colie, you were a fun case where literally every time I put in changed big things. so it was a lot harder to go.

Doesn’t matter what time of day we put in, you are this energy type or you are this profile line. Like all of that was changing. And so at the time I was like, well, these are our options I feel like the thing I feel from you is this over here. We just needed to wait and see and I would like the record to show I was right.

Colie: She was right guys. And the funny thing is when I finally, I mean, because I got my birth certificate here in Colorado when I was actually in Chicago on a girl’s weekend with Sabrina and ami, and so the moment that I got the little FedEx notification that it was delivered, I called my husband who happened to be working from home that day, and that never happens.

I was like, James. Go get the envelope, open it up and tell me what time I was born. He was like, well, do I need to scan it? I’m like, no, just open it and tell me what time I was born. And honestly, when you look at the birth certificate, it is actually hard to see what time it is. I don’t know, it’s something about the way that it was sent.

I, I was like, what do you mean you can’t tell? And then he’s literally holding it up to the camera like, okay, what do you, what, what do you see? And I was like, oh. And I finally saw, I think it was two 30 in the morning.

And so I was like, okay, bye. He was like, wow, I don’t get a thank you. I’m like, no, if I do not text this girl and tell her what time I was born, I am going to be in trouble.

And so then I texted it to you and you told me what I was, and Sabrina was like on the other side of the learning room. She’s like, okay, what did she say? What did she say?

Breanna: yeah, yeah. Yes. So you a manifester. You are a three five emotional manifester. And to anybody outside of human design, you might be thinking, those are a lot of words.

Colie: Yeah.

Breanna: I don’t know what that means. So Colie, what do you know about this?

Colie: No, no, I purposely didn’t look anything else up before this 

conversation. So she told me I was at Manifester and I’m pretty sure I like Googled it maybe. But like I didn’t really pay attention because you know, I knew we were gonna have this conversation. So this is me hearing a lot of this for the first time guys.

So I’m a manifester and literally the only thing that I know about that is that I’m a rare bird, which is 

totally me. 

Breanna: you are rare. Yep. Yep. Yeah. Manifestors are only 9% of the population. There are five energy types and two of them alone make up about 75% of people. And then the other three types make up the other 25% being 9% of the population. So as a manifester Colie, you are our, and as I say this, if anybody who knows you or has listened to you will be like, oh yeah, that tracks. You are the initiator. You are the trailblazer. You ask nobody for permission. You don’t need anybody to tell you anything. If you have the idea and you wanna do it, you will go for it. Manifesters strategy. ’cause we all have a strategy. We all have the best way of approaching things for you as a manifester. It’s to initiate and inform. So you’re gonna do the thing, but you have to tell people what you are doing so they can either get on board and help you out or get the fuck outta your way.

Colie: I mean, does that not sound like me, y’all? Does that not sound like me?

Breanna: Yes. And you’re like, I don’t, I, I don’t care. This is what’s happening. This is what’s going on. Do without what you want, but this is what I’m doing.

Colie: So let’s turn this to business. Like what? What do we typically see of people? Because the whole reason that we’re having this conversation, listening audience, is there are things that you can take away from your human design

that might make you show up more effectively in your business if you really play into your human design and not really what others expect of you is the way that I’m getting what human design is and how it can play.

So as a manifester. Let’s start with three things. What are three things that I should be doing in my business as a manifester?

Breanna: so one could be like even just approaching. Your offers, your how you support people or who you help. As a manifester, you are the initiator, you are the trailblazer. So very rarely, if ever, are you going to do something that someone else is doing, you are going to have an idea in your head. ’cause you initiate all on your own.

You are the first. all of the types, you are the first to go out, right? that’s probably going to look a little different in and of itself. You are going to do things that don’t look like other people as a manifester. That is, that is right for you. That is good for you. So as oftentimes you might be thinking like, well, nobody else is doing this, so should I not be doing this?

Like, what is happening here? No, no, no. As a manifester, you’re out in front. Nobody can, you are the leading the pack, right? When it comes to your marketing and messaging, which is how I often look at things with human design and how I support clients being a manifester, if I were doing your copy, I would be like, oh, okay. So when all of your CTAs, whenever you talk about your services, whenever you launch something, you initiate and you inform. So, like Sabrina and I are these responders, so we have to go like, oh, you guys said you wanted this, so let me go create this for you.

Colie: Sorry, I just thought of something I wanna talk about related to this. Keep on going.

Breanna: Yeah. But as, as the manifester, you initiate. So you go, this is what I’m doing, this is what, this is a service I’m offering. I’m taking all of my templates off. You can’t get them anymore. You in order to work with me, this is what it’s going to look like, right? You initiate and you inform. So you can do the thing, but then you have to tell people to do the thing.

Your CTAs are gonna be really bold, really punchy, really direct and straightforward. Um, so that’s two things. Can you give a category for the third thing?

Colie: Um, I mean, let’s go back to email marketing since that was what you were talking about when you originally came on my podcast. So, I mean, I write sales emails, I kind of write launch emails considering that right now in this moment I am launching for my done with you service. And it sounds a little weird to call it launching ’cause they’re such limited spots.

But I mean, I’ve already emailed people. Six times this week. So I consider those to be launch emails, and then I write the newsletters. So how would my manifester, I, I wanna call it a personality, but I know that’s not right. How would me as a manifester show up in those emails most effectively?

Breanna: Well, there’s the bold, initiating and informing for sure. This is what I’m doing. This is how you get involved. This is where it’s at. Like you are not asking for permission and you are not inviting PE like you are kind of inviting people along just by saying, here’s how it goes. one thing that was just coming up as you were talking about this as a manifester, you have these really big creative sparks and creative urges, and so you will have a huge burst of creativity and inspiration, and then you have, you will have a long period of rest. So one thing I would tell you as a manifester is not to think that you have to force yourself into constantly creating and to work within those energetic. Flows and the, those bursts of energy, you might write 20 emails in a week and then have them drip out for you for a month at a time.

Colie: Okay. 

Breanna: And so to the third thing I would say as a manifester is to really just go with the flow of what your energy, how your energy is leading you.

Colie: I mean, when you were talking, there were two different things that came up for me. So first, if you’ve ever been coached by someone and they’re like, you need to ask your audience what they want, I’m always like, I don’t need to do that. I know what they want. And so now I see that that’s me as a manifester.

I’m literally like, no, because they think they need this, but that’s not actually what they need. And so I need to explain to them why this is their first step and not this, which to give it some context. Everyone, I tell you these things all the time on the podcast, but so many of you come to me thinking that you need to fix your work.

They’re broken or you are feeling too overwhelmed to create them. And I’m like, yeah, that’s because your communication sucks, which is what Brianna and I talk about all the time. Like your client communication needs to be on point. And once you’ve got that down, it is actually really easy to make the workflows based on that communication.

But I am still struggling so much. To get people to understand, I know you want workflows, that is the end result, but you are not ready for those, no matter how much you say that you want them. And I kind of refuse to bend because I’m like, no, like I’ve been doing this for five years. I have, you know, hundreds of people that I have helped through one-to-one or my course.

I’m not bending on this like you, you are not ready for workflows. And if I give you workflows, you are not going to know how to use them or you are going to feel intimidated by them, or you are just gonna be like, okay, well I’ll use them next week or next month. And there’s nothing worse than helping somebody build something that they never use that’s like the worst.

So that came up for me when you were talking.

Breanna: Mm-hmm.

Colie: The other thing that came up for me when you were talking was just in general, when you are like I start things, listening audience, have you guys ever heard someone say something about, oh, well, you know no one, and then it says me.

Here’s this thing. Like this summer, I created a whole ass offer. It was called Workflow FastPass, and when I tell you that I created the whole thing in 48 hours. I made the sales page, I wrote the emails. I created the bot that I was gonna use for this AI powered offer. I started selling it on a Monday. I sold three of them and I was like, oh, this is a mistake.

I was like, ’cause first of all, all three of them were HoneyBook. And taking HoneyBook automations and building them from an intake form is not the same as doing it for Dubsado. I still think that the offer works great for Dubsado users. I think that it’s I and it, it’s a combination of how Dubsado workflows work against HoneyBook automations, but it’s also that I feel like I have so much intimate knowledge of Dubsado.

Maybe the intake form that I created was a little bit more biased. Towards Dubsado than it was HoneyBook, but I sold three. And then when I started to do them, I was like, oh no, I took the whole thing down. I put it in a wait 

list only because I was like, no, this is a mistake. And I told everybody it was a mistake.

I was like, this is what I thought would be a good intro offer. But no, I really have to go back to the fact that if you have not done your communication, you are not ready for these workflows.

Breanna: Mm-hmm. Yeah. Okay. So there’s so many things happening in there. One being as a manifester, as an initiator and informer, you are not the doer and the builder. So you don’t have this unending energy to do all of the things that’s, this is part of the reason why it’s so important for Manifestors to initiate and inform is ’cause you’re gonna have the idea and you’re, but you are not the only person who can bring something to life. And so it’s important for you to have people around you who can help carry the torch and do the thing. That’s why 75% of the population are builders and doers. We need, need people to be able to take the ideas that these manifest have and bring it to life because that’s not the energy you’re here for.

Colie: I do feel like I’m an. 

Breanna: be some of it.

Colie: I do feel like I’m embracing that a little bit more now versus like a couple years ago, like now, I’m like, okay, like here are the emails. Go do it. I mean, and I recently told my, um, my virtual assistant, I’m like, Hey, uh, just so that you know, I created this AI bot, this AI assistant that will now take my solo episodes.

If you load it in, I don’t even care what comes out. You can put that as the blog post. You can schedule it with the podcast player notes. You can, you can schedule it as email. I was like, I have gone back and forth with this thing so much that like, even if it sounds slightly off, I don’t care because the percentage that it’s off is very low.

I’m like, so when I assign you one of these solo episodes, I just want you to throw it through the chat, GPT and whatever comes out. Just do it. If it sounds really off later when I’m reading it, when I have time, I can adjust it then because you know, a blog post on my blog or a podcast episode that I’ve published, like I have control of that I can go and change it at at whim.

And I do think that one of the things that I’ve been struggling with recently in terms of avoidance and anxiety is that I feel like I’m having a really hard time when I owe somebody something and then I’m no longer in control. So let’s say for example, summit presentations. I struggle. So much to get started with summit presentations right now, because then even when I’m done, I watch it and I’m like, no, it’s not good enough because I won’t have the opportunity to make changes.

So then I rerecord. And then I rerecord. Yeah, and I mean, part of that was, um, I have finally stopped making my own, uh, presentation slides. Now I have ideas and I give them to Sarah or Rachel. Actually, one of them makes them.

Then they give it to me and then I’m like, okay, I can make changes now. But like the idea of sitting down and starting the slides and getting it all organized, I feel like I used to be really good at that, but I am not good at that anymore.

It is not something that I have the capacity to do.

Breanna: Yes. So I hear a lot of your guilt motivation in there. Um, which have we talked about motivation at all?

Colie: Let’s talk about motivation now. I feel like we did a little bit in the last conversation, but it was so long.

Breanna: So your motivation is how you personally are influenced, like what is motivating you? It’s how your brain sees things and it’s how your brain influences you to want to do things. But in the marketing and messaging and this business perspective. When you lean into your motivation, that is also how you activate others to take action and to do the thing you want them to do in the way you want them to do it. So you can see, especially in the work that you do with people and the getting their communication in order, you can see how it’s important to be aligned and working with that energy for yourself. And you Colie, you have guilt motivation and guilt motivation. Some of these motivations sound really bad, so like

Colie: I mean, ’cause guilt motivation sounds horrible to me, but continue.

Breanna: right. So the thing is, is you are motivated. You see the thing that’s broken you, you see what is wrong, you see what needs to be fixed. see how it can go better, and if you don’t say something, you will feel guilty about it.

Colie: Yes,

absolutely. 

Breanna: Yep. And you, and it’s not even like, you wanna just sit there and point and tell other people that’s not, don’t do that.

Stop it. That’s not gonna go the way you want it to go. You’ll get in it with them, Like you’ll, I’ll go, you’ll go with them side by side, hand in hand. Like this shit’s broken. But I will get in the trenches with you to fix it and to make it better.

Colie: So that’s why I offer 10 minute Systems quickies. Huh? Because literally I’m like, I feel guilty when complete strangers on the internet. I don’t have to know you for me to do one of these systems quickies with you. But I feel so guilty when I see on the internet that someone has struggled with something for two days, where if you just asked me, I could have told you how to fix it in less than five minutes.

And then like, why are you spinning? Because then you have, I would say, a love hate relationship, but it’s really just hate, hate, hate. You hate your CRM. You hate systems, you hate workflows. And I’m like, but dude, you were so stubborn that you refuse to ask, you know, for help. And I tell people all the time, if I can help you by answering something in less than 10 minutes, and I don’t have to go do research, I don’t have to hop into your account and do it for you.

There are lots of things that I need you to pay me for. I am not scared to ask for the sale. I am not scared to tell you, yeah, no, you have to pay me for that, but me being able to answer your question so that you can stop spinning your wheels, I really see that as like my purpose,

like because I feel guilty when everybody hates their workflows.

And they’re like, I’m so glad I never have to use Dubsado again. And I’m like, yeah, but you spent seven months going back and forth and not being able to get it right. Whereas if you had just hired me for an hour, I could have solved all of it, and then you would’ve had seven months of joy with workflows that actually worked like you stubbornness.

Is keeping you stuck. It is not that the systems are bad or the workflows are not for you, or whatever it is, and sometimes I do keep that to myself because it comes across as, you know, like a really rude thing for me to tell you. Yeah, no, you’re getting in your own way. Like I understand that. You’re like, you, you wanna be able to figure it out, or you don’t have the budget to pay me.

Hey, I really understand that. But then it makes. Absolutely no sense. When I have podcast episodes full of information to tell you, I have blog posts that you could have read, and yet you’re still stuck in this one thing because you just keep trying to figure it out on your own. And I wanna tell you, like, I’m not even religious, but I wanna tell you that’s that’s not your ministry.

Like you need a different path. This is not for you. You are gifted in a lot of things, but this is not one of them.

Breanna: You said this your purpose. It is literally your purpose. So your, your incarnation cross, the first, they’re the top four. If you’re looking at a human design chart, they’re the top two gates on the right and top two gates on the left. You put those four together. That’s your incarnation cross. It is your life theme, your life purpose, that you’re here to fulfill top right. Gate is 70% of who you are as a person and as a business owner, especially if you, if you are your business or your business’s you, then I use your personal human design chart. There are people I work with, clients who think their, feel like their business is a separate entity, and we look at their business, human design chart to figure out what that is.

But for you, Colie, this gate, this gate, 31 1 is the gate of leadership. Two, it’s in your voice. So it’s how you talk to people when you’re like, I have to. I have to tell you what to do. That’s your guilt motivation coming through your life purpose. But it is the energy for guiding and influencing others impactful communication, and you’re capable of leading people through the maze of uncertainty. They don’t know what’s going on. You see what’s happening. You feel like if I don’t say something, I will feel guilty and so I’m going to say something because I don’t want to feel guilty. That’s where the guilt name comes from, is like you are motivated ’cause you don’t want to feel guilty about keeping quiet so you go, I will tell you what to do.

I will take your seven months of struggling with this and I will make it better in 10 or 15 minutes.

Colie: Yeah, 

Breanna: That’s literally your life purpose.

Colie: well, good. I’m doing what I’m supposed to be 

doing. 

Breanna: yes.

Colie: That’s excellent news. 

Breanna: Right. I love these conversations that I have with business owners because very rarely do I say something that you don’t already know about yourself. This isn’t about telling you something you don’t know. This is me saying, no, this part of you is such a big part of you. can you talk about it more in your marketing and your messaging? How can you emphasize this more? This is right, this is what it looks like and sounds like for you to be in alignment.

So how can you do more of the things that you know will work?

Colie: Okay. I’m gonna ask you a question now. I’m gonna, I’m gonna flip for me, which is gonna be weird. I feel like this whole conversation and talking about me being a manifester is great, but because I’m so rare, I feel like listening audience is gonna be like, okay, but none of that sounds like me. And not that you should be listening to someone’s.

Human design conversation and trying to figure out what in there feels like you. But tell me, what is Sabrina?

Breanna: she’s a generator.

Colie: She’s a generator. And tell me what that means, because I’m kind of trying to get people to see, like the flip of a coin, if you will. Um, just in general, like what is a generator’s purpose and how does that translate into their business?

Breanna: Yeah, absolutely. So I’m pulling up Sabrina’s chart really quick, just so, ’cause I don’t always remember everything

Colie: Mm-hmm. 

Breanna: head. I love talking about Sabrina because she and I are very similar. So Sabrina’s a

Colie: That’s why y’all get along so well.

Breanna: Sabrina’s a a five one generator. So generators are part of the 75% of people who are builders and doers. generators and manifesting generators, which man Manny js are this combination of manifester and generator. Generators are builders and doers. follow a very logical linear path. We like. CD, we do not like to skip steps. We do not like to go out of order. We stay. We have one lane that we stay in.

We become a. and masters of like one area of expertise, right? Mangen will have lots of things. They’ll, they’re multi-passionate and multifaceted and they’re express builders. But we as generators, our builders, we respond. So when you were talking before about like, well go ask your people what they want, generators and Manny gens Absolutely. Because we need our energy requested of us. We have the sacral energy. We where when we are doing the thing we want to do, when we are doing the thing that lights us up, we could go for hours. Like you’re, you’re gonna have to tell me when to shut up today because I love these conversations. I love doing this.

I could talk about this all day long. And so it’s like, we, we need our energy requested of us, and when we’re doing what we love and what brings us satisfaction and joy, we can go forever. We are builders and doers as generators, and we follow a really logical linear path. There’s highlights. Yeah.

Colie: So it, it brought something up for me because Sabrina and I are both pe like we both coach people.

Breanna: Mm-hmm.

Colie: And we both have our own coaches. I mean, I honestly don’t remember a time when one of us, like when we didn’t have a coach, you know, and we’re gonna be trying something new in 2026. We’re gonna coach each other, which is gonna be a little interesting.

We’re talking about it on the bestie business chat soon, but. We’ve always had business coaches and one thing that’s always like intrigued me about Sabrina and I, which definitely you’re talking about, I’m a manifester, she’s a generator. I can actually see how we’re different in those respects related to human design and how we run our businesses and we have a lot of things in common.

But one thing that has always struck me is how different we look for a business coach.

Like I feel like I feel like. When, you know, when I hire a business coach, I think I’m looking for someone. And it’s funny, I’m gonna ask my bi, I’m gonna ask my current business coach what she is. I know my previous business coach was a manifesting generator, or maybe she’s a projector.

Actually, I need to ask Jordan which one she is. Uh, but Jordan is one of those two, and I don’t actually know what my current business coach is, so I’m gonna ask, but 

like Gil.

Breanna: She’s a projector.

Colie: She’s a projector. See, there you go. Everybody knows. She talks about it a lot. And when she used to talk about it, she used to ignore.

’cause I didn’t know what mine was. And none of that made sense to me. But so when we are sitting down and we are trying to find like the help in our business, and when I say help. If I’m going from me down, which means, you know, people who are actually going to do the things for all of the ideas that I have in my head.

I kind of understand that. But is there a certain thing that we do when we like hire up, when we are looking for someone to give us guidance as a business coach and help us with the direction of our business? Does that look different based on your human design?

Breanna: Probably, but I think it’s more than just your energy type.

Colie: Okay.

Breanna: Now, I love MA projector. Projectors are the advisors and guides. So when you’re talking about a coach, want somebody who can see the things you can’t see. Now, I say that Sabrina’s a generator. She’s a coach. She’s damn good at what she does, right?

I don’t want anybody hearing this being like, oh, well I shouldn’t hire a coach

Colie: I shouldn’t hire a generator.

Breanna: Right? Like, because that’s not, that’s not it at all. Especially because. There, there are other things at play. You could, the, the lived experience matters. This is someone who’s in it and doing it with you, and I think that’s something that Sabrina really brings to her coaching experience, right?

Colie: Mm-hmm. 

Breanna: she does so much with them because she has that doer Energy. Projectors do not have the doer energy. They are advisors and guides. So they will sit there and they will tell you. Move it to the left, but they’re not the ones in it with you helping you move it to the left. Does that make sense?

Colie: It does. And that actually describes Jordan to a T. Yes, it does. And honestly, I’m wondering if my current business coach is a projector too, so I’m gonna find that out.

Breanna: Yeah. Yeah, absolutely. I mean, we, we haven’t even touched on, there’s so much more we could touch on. We could look at, um, profile lines, we’ve talked about motivation, I, and also using your human design to look at who your ideal audience is.

Colie: Ooh, let’s talk about that. Who is my ideal audience as a manifester? ’cause I have ideas.

Breanna: So it’s not actually as a manifester,

Colie: Okay? 

Breanna: where we look at your whole, your chart as a whole. And in my work, energy type and profile lines are the things that most people know about human design, even if they know very little about human design. Energy type is one of those things that I actually, I use a little bit of.

Colie: Mm-hmm. 

Breanna: about it, but it’s not the thing I’ve used the most when it comes to identifying. your messaging and marketing to sound the most like you. So I look at a couple of other things. You, it’s your, your profile lines as a three and a five. Tell me how you show up in the world as the three.

You the messy middle. You live life through trial and error. Nobody. goes along real well with you. Being a manifester, nobody can tell you what to do. You’re gonna go do it yourself. You’ll find out for yourself. the stove’s hot. And see how hot it’s,

Colie: I literally did that as a child. Continue.

Breanna: Yes. Right. And so the, but the threes are so good at pivoting. They’re, they’re not gonna stay stuck. This isn’t working. Why would I keep doing it? I have, I’m not a, I don’t have a three line, but I have two kids with three lines. the way that they show me and teach me that failure is just part of it, like failure is not the point.

It is not the thing. It’s just part of the process of figuring out what works and what doesn’t work. And so that’s, you call out the BS because you can see like, no, no. What are, what are they saying? No, that’s so wrong. I’ve, I’ve done that. That’s not how that works. Right. And then your other profile line is a five line, which Sabrina has a five line, I have a five line, like we’re gonna, we’re gonna really relate to each other with a five line. five line is your practical solutions messenger. line is your fix it line like we are, fix it girls. We see everything as a problem that needs to be fixed, whether somebody. it as such or not, we see, okay, well what can be, what can be fixed about that? What can we do about that? care a whole hell of a lot about our reputation. Like we are real hesitant to do something if it could possibly negatively impact our reputation, people are projecting their onto us all of the time as though we can be the one. We can be their savior, we can, we can fix it. And so it’s so important for five lines to have really good boundaries. Who you work for, who you don’t work for, what you’re willing to do, what you’re not willing to do, right? Like we need those boundaries so that we can stay in the lane that we wanna stay in. Because people are going to be like, well, Cole, you can do this. You can do this for me. Right? And you’ve gotta be able to say, no, the fuck I can’t. So your profile lines. And then, so when we look at your ideal audience, I look at a couple of different things, but one of the things is your, I ideal audience has a certain profile line too, it’s not the same as yours. Not all five lines have the same five one lines have the same ideal audience. It’s different for every person, but Colie for you. So your ideal audience are four lines and six lines. And then I’ll tell you what that means. The four lines a whole lot about their network. They are relationship driven. They are the ones that when they are researching you and they’re looking you up, they go to the social proof first and foremost.

They really don’t care a whole lot about your website for the testimonials. What are other people saying about you? They are so relationship driven that it’s important that when you’re talking about your work that you’re describing, how what you do will help them. Have better relationships. Make better connections, 

Colie: Ooh. So right now how I have kind of shifted my systems in session mess. You know what, you didn’t even tell me to do this, but this is perfect for systems in session. Right now I am really talking about you need a good client experience so that at the end I keep phrasing it. As you get reviews, you get referrals, and you get re bookings, and all of those are related to your relationships.

Like if they have a good client experience, they are going to have a better relationship with their clients. So yes, I am really currently like hammering in that messaging.

Breanna: Yeah. And so then I would say like, how can we take that? How, how could you do even more of that one? How can you either ask for or showcase social proof

Colie: I do that all the time. 

Breanna: how, but, but that says specifically of like. This work made it so that my relationships with my clients got better 

Colie: So I think I do, I’m gonna give you an example ’cause I just, you know, I wanna talk about 

concrete examples. So I have one client recently, well actually several, but like what she said was she sent out a proposal ’cause we spent, you know, hours, days on making this proposal. And that the first three people that got it all commented to her about, oh my gosh, like your business is run so well, I feel so taken care of.

You need to raise your prices. And isn’t that like great when my clients’, clients are telling them to raise their, so I mean, I’ve had a lot of language about that recently on offboarding calls when I’m asking them in their offboarding forms. And also, one really nice thing about doing systems in session and doing these 20 minute calls is sometimes people get on there and we don’t even immediately jump into like what their question is.

They’re like, oh my gosh, Colie, I have to tell you about this win.

The hardest thing that I’ve had to do is literally bite my tongue so that I do not interrupt them. I need you to tell me the whole win. I need you to get the whole thing out, and then I’ll comment

instead of being like, oh my gosh, that’s so great.

No, no. Get the whole thing out.

Breanna: Mm-hmm. Yeah. Yeah, exactly. And so it’s when you’re talking about the, even when you’re like, how do I get people to realize that the workflow isn’t the issue, that they’re not ready for the workflow yet? You can even do, do even more to frame it in the way of. Because again, guilt motivation, this is all, we gotta bring all the things together, right?

Guilt motivation is the, this thing is broken. I can see what’s broken, and it’s like a workflow. It doesn’t matter how great the workflow is, if the, you could talk about it from the a cookie standpoint, right? Like everybody loves the creamy goodness on the inside. It doesn’t matter how great the workflow is, if the creamy goodness on the inside tastes like crap or is rotten or right. Is, is the mayo instead of the Oreo filling, like that’s a real. That’s the experience that you’re getting your people. And so we wanna make sure that the filling is yummy and delicious and Right. And

Colie: Yes, 

Breanna: can put it in the sandwiches. And so how can you, I would say just like go in even more on talking about it in that perspective, knowing that your people are four lines

Colie: yes. 

Breanna: have too much social proof with four lines

Colie: Okay, we are eventually gonna have to wrap this up. So tell me what the sixth line is because I’m just so curious. I can’t, I can’t.

Breanna: yeah. I love it. Six lines are our role models. This is the, the highest peak. This is where everybody’s trying to get to. The six lines really hate hypocrites. So if you want to talk well to your six lines in your messaging and marketing, you’re gonna show how you are doing the things you’re telling them to do 

Colie: Okay. 

Breanna: that you are walking the talk. They want they only want enough information to know that you know what you’re talking about. So six lines don’t need a ton of information. They want the highlights, they

Colie: Okay. 

Breanna: level. So what’s nice is that an as a manifester, even though you have a defined throat and you have a whole, you have three full channels coming out your throat.

You have, you have a lot of energy there in your, have a storytelling, You are usually short, quick to the point.

Colie: Mm-hmm. 

Breanna: You don’t, need to go into a lot of detail. Your six lines love that.

Colie: Okay. 

Breanna: They love it so much. Six lines spend the first 30 years of their life. Kind of acting like a three line. So they will relate to, and they will totally understand what you’re talking about of ’cause as a three line, you wanna talk about what have you tried, what has worked, what hasn’t worked. We don’t wanna just see the happily ever after from you. We wanna see all the messy middle. Well, the sixth lines also went through 30 years of that. So they are also, they’re gonna get it. But then what happens is six lines from 30 to 50, they kind of take a step back and they start. Being objective about, well, what did I learn and what did I experience and what did I go through? Right? So they spent a couple of years, you know, 20 years or so, from 30 to 50, just being like, they’re not actively experimenting anymore.

Now they’re trying to make sense of everything that they’ve learned and went through. And then from 50 on six lines really become. The wise role model six lines go through a lot of transitions. They spend most of their life transitioning in one way or another. And so you could talk about the workflows and the systems in session as a way of navigating these transitions in life.

Maybe your businesses evolved, maybe your life has evolved, right? Different, various things like that. six lines are because they’re meant to be the wise role models. They’re also working towards leadership. If they’re not already in leadership, that’s what they’re working towards, is to be seen as a leader. So again, how can you frame what you’re doing and how you’re helping them a way that is like, no, this will help you be a leader in your space. The last thing I will just say to you is that you are an observer.

Colie: No, 

no, go ahead. 

Breanna: Yeah. It’s what you are seeing. We wanna see. So even, even in this conversation, we were, we have been talking a lot about you, and at one point you were like, let’s talk about somebody else.

What are you seeing somewhere else? Because as an observer, you’re not in the spotlight all the time. You don’t, you probably don’t even like being in the spotlight a ton. You, we wanna see things from your point of view when you are in a physical location. Your markets. So maybe, maybe not, but for the most part, you’re the, you stand on the outside and you look in around like, you see happening over here and who’s talking over there and what’s going on?

And so we wanna see things from your point of view in that way. And you can talk about how, what you are seeing and what you are noticing and what you were observing with your people and how they are becoming, these leaders in their, how they’re trans how they’re connections.

Colie: So I’ve got a question for you. I wanna know if I could substitute the word leader for professional, because some of the feedback that I’m getting, like a lot recently is that by upgrading their systems, by making sure that they understand them and that they’re putting their best foot forward with their clients, that they feel more professional.

They want their clients to see them as a professional, and that’s what leads them to have more confidence. And then usually leads to my clients raising their prices pretty quickly. So I just wanted to make sure that I’m listening to you and I’m translating leader into professional, but I wanna make sure that I’m doing it in the way that you intended.

Mm-hmm.

Breanna: Yeah, I mean the, I don’t know if you’ve ever seen Baby Mama, but the essence of the shell, if the essence of the way you’re, always wanna use your client’s words, right? Like, it doesn’t matter. Good copy isn’t good enough. You need a lied copy does. If your people don’t resonate with it, then what’s the point? So if your people are gonna resonate with professional, because that’s the word they’re using, go for It, 

Colie: Okay. 

Breanna: the way you just described it.

Colie: That is a leader. Yeah. 

Breanna: using professional in a way of, leading the pack. And yeah,

Colie: Okay. 

Breanna: absolutely go for it.

Colie: Okay. I feel like, again, ’cause you and I could sit on here and just talk about this for hours, if you were gonna boil this down, which I know that sounds really crappy, but if you were gonna boil this down to like one or two things that someone should walk away from this conversation thinking about, what would that be?

’cause in the moment. I’m having, you know, at the end of every episode I’m like, this is what you need to go do. I actually, for one of the first times in 250, 260 episodes, I don’t know what the next step is for people. Like, I don’t know what to tell them that they should go home and consider, or that they should look up or that they should do like, I feel because.

It’s also partly because we talked a lot about me, and so I’m feeling like I didn’t quite translate it into the audience, but they’ve heard you and I, I mean, you know, really good example. Looking at me. We kind of talked about Sabrina, but at the end of the day, what is it that someone should be curious about or that they should do after having and listened to this conversation about my human design?

Breanna: I think if there’s one thing I would say, I hope this conversation helps people realize they have their own unique way of thriving. In the business, their offers and their systems and their messaging and their marketing, and we saw that with you. And so hopefully listeners, you are real curious what you, what your way is, what does this mean for you so that are showing up and being the fullest version of the person you were made to be.

Colie: Okay, 

so

Breanna: I like, I’ll do my own little shameless plug

Colie: I, I was.

Breanna: yeah, be like, you can absolutely go look up your human design chart. There are lots of free places on the internet if you would like. It’s your birth date, your birth time, and your birth location. It’s, it’s real simple. I would say. You can’t mess it up, but apparently the state of Texas can take 25 business days to get it to you if needed.

Colie: Well, I feel like everybody else has a mother that remembers when they were born. I’m like, Chloe was born at 9:20 PM I will never in life forget that, but you know, I am 46. And so, but then I was like, okay, do you know when the other two were born? And my mother was like, no. And I was like, really? Like you don’t know when any, anyways, this is not a shout out to hate on my mother, but also I don’t understand.

Breanna: So you are welcome to go look it up. Anybody’s welcome to go look it up yourself. I do offer one hour, one-on-one sessions

Colie: Which I got one.

Breanna: yes, and this was the thing I was gonna tell you. I was like, no fucking dah. You’re a manifester on that episode where you were like, people go a session with Brianna. That was you being a manifester. That was you initiating and informing people and telling them what to do.

Colie: Mm-hmm.

Breanna: I, the number of clients that I am now working with today, because you said that on our podcast episode in April is

Colie: Okay, so we’re gonna have to talk about this. ’cause I didn’t know anybody else booked besides Sabrina. I mean, but Sabrina’s very vocal. I mean, literally, I remember it so clearly. She was listening to you and I on a walk and I, I think you guys talked about this in her podcast, but like, she was like, no, I immediately like texted you and was like asking all the questions.

And then, I mean, I think I turned around and she had booked like three sessions with.

Breanna: Yeah, I, yeah, we did two sessions. I do. I also, so if people are like, I’m curious, I’m gonna dip a toe in. We can have a one hour, one hour session where it’s just, I will quickly, if you have a specific question about your messaging and marketing, we can talk about it. If you’re just like, what does, if. me a big picture of things or, you know, I can usually get into three or four things, kind of like this conversation in an hour. I also, if, if somebody is like, no, please tell me everything I offer a week long Voxer pass where we just go back and forth on Voxer for a week, which is really great. And then I, I do use this information. I worked with another photographer, you guys know, who had said. I went, like before she worked with me, she was ready to burn down her business because she hated marketing and selling. And then we went through this work together of like, what’s, what does your human design say and how does that impact your marketing and messaging? And now she is so rejuvenated and invigorated about her business and excited to sell again, which is perfect

Colie: Awesome. 

Breanna: Q4. Right? So there are lots of ways we can do things, but if you’re like, what do people do?

Look up your human design book a session with me.

Colie: Okay. 

Breanna: to walk you through it.

Colie: Alright everybody. I hope that listening to her basically talk at me and you guys knowing at least what you know off of meeting me on these internet streets, how accurate. All of this sounded for me. Um, but if you are curious, again, I really do encourage you to first of all, find those three pieces of information.

Go figure out what your human design is. And when you read those things, if you’re like, oh my gosh, this explains so much, but I need help translating this into how it applies to the activities. And I’m gonna say like, there’s lots of activities, but like. You’re selling your marketing and your, you know, your communication, your systems, all of those.

If you are trying to figure out how this could help you show up as a better business owner, go look up Breanna. She’s awesome. All right, that’s it for this episode. See you next time.