Building a Successful Offer Suite for Multiple Audiences (Beyond Services: Expanding Your Offer Suite) with Elizabeth McCravy

When multi-passionate entrepreneurs dive into the digital product space, they’re often met with the decision to focus on one audience. In today’s episode, Elizabeth McCravy shares how she’s been able to successfully grow her product suite to serve very separate audiences. Listen in as Elizabeth shares how she’s built each of her offers, approached the beta tests and launches, and how she’s cultivated an engaged audience who is ready to invest with her.

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Here are the highlights…

[1:02] Get to know Elizabeth

[3:22] Marketing Your Business & Products

[9:05] Elizabeth’s First Freelance Clients

[11:19] Choosing Showit

[13:23] Moving to Template Based Offerings

[16:18] Elizabeth’s Transparent Numbers

[27:29] Building Booked Out Designer

[30:24] Beta Launching & Pricing

[32:35] Building Her Action-Taking Audience

[38:29] Preparing Her Audience for Podcast Success Blueprint

[45:57] Long-Form Content as a Library of Work

[56:35] Using Your Personal Brand to Sell

Mentioned in this Episode

Episode 241 Breakthrough Brand Podcast

Episode 7: Webinars, Low-Ticket Offers, and What I Learned About Sales

James Clear’s Episode on Tim Ferris’ Podcast

Episode 46: The Cost of Disorganization with Ashley Schuler

Connect with Elizabeth

Instagram: instagram.com/elizabethmccravy

Facebook: facebook.com/elizabethmccravydesign

Pinterest pinterest.com/elizabethmccravy

YouTube: youtube.com/channel/UCNFk3M0zKo2XUG4TzsfO3kQ/v

Podcast: elizabethmccravy.com/podcast

Podcast Blueprint Success Course (*aff link)

Review the Transcript:

Colie: Hello, hello, and welcome back to the business first creatives podcast. You guys are in for a real treat today, or maybe it’s just me. The amazing Elizabeth McCravey is on the podcast today. I am a huge fan girl. And so I apologize in advance for anything that I say that forces you to spend money with her, because I have a lot of her stuff and it’s all awesome.

Elizabeth, good morning and welcome to the podcast.

Elizabeth: Oh my gosh, that was the kindest intro and thank you. I’m so excited to chat with you.

Colie: I mean, I think I would be a little bit more nervous if we hadn’t just had an episode air together on the Breakthrough Brand Podcast earlier this month at the time of recording. So guys, I want you to consider my guest episode on her podcast as like a part one of this conversation. So definitely head over and it was episode 241.

It is one of the best guest episodes that I have ever done.

Elizabeth: Gosh, I’m so glad you feel that way. Yeah, and I was telling you that it’s, it only aired as we’re recording this like a few weeks ago, but it’s already one of the top episodes of like interviews for the years. Like people have loved it. So yes, everyone needs to go listen.

Colie: Okay. So guys, today we are going to be jumping into how you build an offer suite for your business. And I think that Elizabeth is one of the most amazing people to talk about this because her business has grown and changed so much, but she also still has like a lot of facets of her business. So Elizabeth first, because I like to ask people this because.

You know, sometimes what you went to college for has absolutely nothing to do with what you do in entrepreneurship. So what did you major in, in college?

Elizabeth: Yeah. So I actually, What major and something super relevant to what I do now. So it was called digital media studies and it was a weird major. I was the last group of people to graduate with it because my college got rid of it actually, which they shouldn’t have cause it was great, but it was a combo major of marketing, graphic design and computer science.

So I took like equal focuses in each department basically, but then my overarching focus was graphic design.

Colie: Which makes so much sense as a website designer.

Elizabeth: Yeah. But then it was so fun having that marketing side too, because if you just majored in art or just majored in graphic design at my school, you wouldn’t have gotten that background. And then I also did an internship in college at a PR agency that worked with like beauty and fashion clients and got to do a lot there that was like really putting in action.

Colie: Mm hmm. I mean, marketing is definitely one of the things that I think everybody goes into entrepreneurship and nobody really considers, okay, no, like the biggest part of my job is marketing my service or my, my products, whatever it is, if you’re not selling, you’re not making money and in order to make the sales, you got to market.

So if you have absolutely no marketing skills, it’s like you’re behind the curve. You are going to struggle in making a sustainable and profitable business. Yes.

Elizabeth: Yeah. And that’s something I hate seeing it, but so often I feel like we’re taught by people who tell you to make courses or digital products or whatever of like build it and they will come. Courses are hot. Everyone loves tiny offers or like, just run some Facebook ads. And it’s like.

That’s not really how it works actually. And I’ve had my own experiences where that was not how it works. I’ve seen, clients and customers of mine find that it’s not how it works. Even one of my sweet family members just now at Thanksgiving, she made an online course recently. Kind of being sold that perspective, ran Facebook ads to it.

No one’s purchased it. She spent hours and weeks of her life making this and is like, what do I do? And it’s like, it’s. There’s so much more than just making the offer. Even if the offer’s good, yeah, you got to market it.

Colie: I mean, cause that’s one thing that I just want to highlight out of what you said is just because no one buys your offer does not mean that your offer is bad. It means you just haven’t found the people yet that are good fit for that particular offer. And I’ve got my own like low ticket offer story.

It is on the podcast guys. I will link to that episode, but Elizabeth, I decided to go all in on a 37 offer because I thought if I build that funnel and spend that ad money, it will bring people in. I think I was in over 5, 000 in terms of the time that it took me to make it. I hired a copywriter for two back to back VIP days so that she could write the sales page copy and then also write an ad and a few of the emails.

And I did the math. I sold less than 400 of that product. Like in a year. And so I, I do want to encourage all of us. I mean, Elizabeth is probably going to say some amazing things about marketing and building your offer suite, but just because something worked for one person doesn’t mean that it’s a right fit for you, your business and your audience.

I mean, I think that’s the big thing that people misunderstand is your offer has to match your audience. And when there’s a mismatch. Um, that’s when you’re not going to make any money. That’s when you are going to be like, talking to the wind, and you’re going to be like, okay, it’s crickets. What do I do next?

Elizabeth: Yeah, it’s funny you say that because I literally put that. I made a few notes before we started recording. I put that that just don’t just assume that because it appears to work for someone else that it will for you because that can be there’s so much shiny object syndrome and just like we see, yeah, like you’re saying that like, oh, that’s a cool thing they’re doing.

You don’t actually know if it’s working. for them. And even if it is working for them, you don’t know if it would work in your season of life or for your audience or for like your ultimate business goals. I’ve had so much of that perspective really since becoming a mom, even of like, there’s all these things I could do, that don’t really mesh with my season of life.

Like I’m not like my, my course booked out designers open all the time. I’m not doing the whole live launch thing where I’m just really hustling for a week on it. Cause that does not. I’m trying to do over here. And so it’s like, you have to like, that might not be the best business decision, but it’s the best life decision.

So you have to like really weigh things in that perspective.

Colie: Well, let’s start in the beginning. You told us what you majored in in college. What was your first job out

Elizabeth: Yeah. I got a job at an advertising agency in Nashville, which is where I still live. And it was like, I was, I was very much believed it was going to be like the job. Like, I was very excited to go into corporate America, which is like, who says that ever? I did. I was really so I’m not even kidding. I was so excited.

It just saw that I saw it differently than it ended up actually being for me, but. I was really excited to like work a 9 to 5 and, also knew that at some point I was interested in starting a business, but did not think that you could do that when you’re 22 years old. And so it was kind of like, well, yeah, I’m going to do this for a while and then we’ll.

And I hated my first job, which I think is like the biggest blessing in disguise. Um, cause if I’d had a really great corporate job, I think I would have stayed there longer. But basically I quit after four months. So really quickly. And it was like, it was just really crushing to me. I was also an interesting season of life because I had just gotten married and just moved to a new city and started this job at the same time.

So a lot of life transitions, but I. Yeah, I quit that job and kind of at the, as I was working the job, I had a lot of freelance clients and then I really like revved that up when I quit, but I was still trying to find another nine to five when I quit. So,

Colie: Well, and I think that that was really beneficial to you probably because you never really knew the comfort of a 9 to 5 job. I mean, it sounds kind of weird to talk about a 9 to 5 being comfortable at this, you know, at this point in the economy. But I know that, like, the stability that comes from a 9 to 5, knowing where your paycheck is coming from every month, those.

Awesome benefits that I mean, you weren’t there long enough, but I was in academia for like 10 years before I quit to be a stay at home wife slash mom. And then I finally opened my own business. But the 1 thing that I will say is that I really miss higher education insurance. I mean, depending on where you work, it’s super cheap and the benefits are really great.

Like, you and I were talking about my pregnancy before we hit record, but Chloe’s pregnancy was well over 300, 000, and I paid 1, 500 to have my child. And so, I mean, I do miss that. My husband works, He’s currently, he runs a lab in Denver and his benefits are just never as good as the ones that we used to have when we were in higher education.

But so I feel like you saved yourself. You didn’t really know the comfort of having that nine to five before you went out into entrepreneurship. And it’s so interesting that you say you were already doing freelance. So Elizabeth, how did you get your first website design client?

Elizabeth: Well, gosh, okay. My first actual freelance clients came to me in college, like sophomore year of college. Literally from my dorm room kind of situation. Cause I had an internship at a PR agency, actually in San Diego and I kept working for them. So I was like, a team member of theirs. And now they’re, they’re huge.

They actually just got acquired by someone else, but they’re a huge like beauty beauty fitness, lifestyle type PR company. But I got clients through them and I started getting clients of my own. I had my own website. I was under my maiden name at that point, but it was still like that name. com.

Like I was doing, I think I had that like my maiden name studios. com. But I was finding clients that way. And it’s so funny. I still remember. Chatting with my graphic design teacher being like, what should I charge for this? Like, I don’t know, like, what’s the going rate. And I also did back then a ton of print design, which I don’t do any now.

I kind of hate print design if I’m being honest, but I literally, there was a store in San Diego where I did. All the designs for the entire interior of the store, like big prints. And I never, I’ve never seen it in person still. But I was doing work like that. That was very technical math type design.

But then when, when I did move from that internship into the 9 to 5, I was managing a lot of different people’s social media accounts. At 1 point, I thought my business would be a social media marketing agency. My second business name, I’ve had three business names, final one being Elizabeth McCravy, but the second one was actually speak social agency, which the name you can even hear that in the name social.

Like, I was trying to, that was kind of what I thought I’d be doing. I’m so glad I didn’t end up doing that because I don’t think that’s what I was best at or most passionate about. But, that was what I was doing at first. And then during that time I got started doing website design more and branding.

And my first web design client was actually a friend from college, like who wasn’t a close friend. So we did not have that dynamic of like, Super favor type situation. But I did know her from college and she was starting a fashion blog. So did her website.

Colie: Nice. Now, have you always been an exclusive show it designer or did you used to design in Squarespace, WordPress, some other kinds of platforms?

Elizabeth: So I’ve used all of them, I think. I, I started, so when I was in college, I used Squarespace. My first website ever that was under my maiden name was on Squarespace. And then I did WordPress when I started my business for like the first probably like two or three years of doing design. Yeah, and I, I I’m such a fan of show it, and I’m also such a fan of telling people that like you can have a great website on any platform.

It’s all about what your business needs. So I, I think that was working great for a lot of those clients, but particularly the people I was attracting, they. They needed something where they could be more hands on and I need something where I could be more creative. And so they were really good fit for show it.

And when I found show it, I really felt like my business blew up because I became a better designer. Than I was on WordPress, honestly. So that helped a lot.

Colie: I mean, it’s because WordPress is so limiting. I remember when I discovered Profoto templates. I don’t know if you’re familiar with those. They were the ones that first allowed you to put like grids of your work on pages and in blog posts. And I remember it took me so long to switch from blogger to Profoto because I didn’t want to pay for a website.

I mean, that sounds so ridiculous coming out of my mouth now, but like it was the moment that I switched. I was like, Oh my God, I should have done this like a year ago. This is so ridiculous. And then I only switched from Profoto to ShowIt, when I got tired of not being able to put stuff on the page where I wanted it.

Because Profoto was still limited by rows and columns. It was very grid in nature. And I just hated that, like, from transitioning from one row to the next, there couldn’t be any overlap. Whereas in ShowIt, you can literally put something anywhere that you want on the page, which is why I love that platform.

But okay, Elizabeth, let’s get back to the topic, which is the offer suite. So we talked about what you did before you are opening your business. You, you thought about doing social media and then you moved into your website design. How long were you doing custom website designs before you had that aha moment of, okay, I think I should start selling templates.

Elizabeth: So I, let’s see, I started my business like officially, officially in 2016, but really started it in 2015. I just was not official. And then I started my template shop in 2019 at the end of the year. So however long that is, like

Colie: somewhere between three and four years.

Elizabeth: Yeah. And so, and I kept doing custom work for quite a long time and I still do some custom work, but I kept doing it for a while after I had the template shop.

But what was happening for me was first I switched to show it. And like I said, I became a better designer. I still remember that like conscious decision feeling so hard because I had literally just redone my website on WordPress. I just rebranded to that speak social name and then I found show it and I sort of were talking to my husband ab and I’m like, I think I’m going to redo my site again on this platform.

Cause like, how am I supposed to learn this? So at that point, there was no one teaching courses on how do you show it? Show it also did not have near as much resources that they have now. So I got to learn how to do this somehow. And so I read it again. On, show it and then kind of moved forward there.

I dropped my prices briefly to accommodate for the fact that like, hey, you’re coming with me on this journey. You’re my first client on show it. Like, I’m learning a lot here. I definitely made plenty of errors in like the. Logistical side of designing on show it early on. But I got to a point where I was booking clients at as high of a rate as I wanted to.

And it’s like made sense to me. I think some people get too crazy about charging like insane amounts of money for things just because you can, like, I don’t know. That’s that’s kind of my perspective. Like these, this is how much I think this is worth. And I, Have so many people wanting to work with me, but I don’t have time for this many clients.

I was kind of overbooking myself frequently on accident. I, I got a good system going that I kind of teach a book to a designer after, after a bit there, but I, I went through a little season where I’m like, okay, there’s just too many clients, too much demand. And so I was having to figure out, okay, do I want to do agency model where I bring in other designers, which I think is a great way to solve that problem.

Or I can create a product. That serves some of these people who don’t want to pay this price point. Um, and who are like interested in templates, you know, interested in doing it themselves more. And I ended up going that direction mainly because at that point in my business, I thought the idea of having a team was like, no way, that’s too

Colie: That’s so funny to hear you say.

Elizabeth: Now I’m like very pro team. I have a, I have a small team in my business. I literally could not do it without, but I was like very. Um, independent. Then I had someone helping me on my podcast when I started that, but that was like it generally speaking until I had my template shop.

Colie: Okay. I mean, all of this is fascinating and some of this I didn’t actually know, but so you decided to start offering these templates and you did say that you did a brief price drop and I like transparency. So I asked you before if it was okay to ask, tell me what the first price was that you charged to do a website design.

Elizabeth: Yeah. So the first person, that friend from college, it was a WordPress website. It was 900. I did her branding too. So it actually would have been for both the branding and the website. Yeah.

Colie: And then when you finally like decided to put all of your efforts into your template shop, what was the last price that you charged for a custom designed website?

Elizabeth: Yeah. So the last, and it’s kind of tough to say cause I did a few that were like around same price, but around 13,

Colie: I mean, Elizabeth, that’s a lot of growth. And I

Elizabeth: it

Colie: I’m, I’m saying this from the other side of the, of the fence is I know that some people in the audience are going to be like, okay, but you were charging 13, 000 for a website and people were paying it. Like, why would you walk away from that?

And I know that we’ve already talked about season of life. has a lot to do with it. And so you’ve said, you know, at that point, you couldn’t imagine working with a team. Now you’ve got this template shop. And I believe the template shop is your highest amount of money that you’re currently earning in your business, correct?

It’s

Elizabeth: yeah, I mean, you just said such a good point of, like, why I walk away from that. I literally told someone no to a custom project, like, a few weeks ago, and it, like, broke my heart because I am like, oh, I’d love to work with her and I don’t know what I would have charged her, but I’m like, that would be such a fun project.

And it is, like. They’re so like saying yes to things that are good means saying no to things that are also good in business and something I really feel like I learned last year in my business. I’ve shared this in my own podcast, but I heard James Clear say this on Tim Ferriss podcast that like, as you grow, he said this way more, way more than I’m going to say it, but basically that as you grow in your business.

Opportunities are often just distractions. So it’s like, we see something, it’s like, Ooh, that’s an opportunity, but it’s actually just a distraction. And there’s so much learning and discernment and figuring out what’s each thing. And it really is like fascinating because as a new business owner, which I know a lot of people listening are, it’s like.

You are saying yes to, like everything, and that might be the right move, but then a few years later, it might be that that’s not the right move. Now all the yeses are distractions. So it’s like just, just finding that discernment. And so that’s kinda what’s been for me of like, I need to put energy and time into like the things that are selling the best and then bring me the most joy.

And my template shop does really well. I mean, I can, I can share the song with you, Coley. I think I’m gonna do an episode in my pocket spot that about this. But my template shop has done. Over 1. 3 million in sales in the last like five years, just on templates. That’s not like other things. It’s not custom work.

That’s not including the years of my business before I had templates. And so it’s like, when I saw that number of thrive cart, I was like, whoa, like, that’s so crazy. I wish thrive cart gave little awards, like Kajabi does and stuff, but they don’t.

Colie: I mean, or like Buzzsprout does, you know, the pot that if you host with them, they tell you, you know, every time you’ve got a certain number of downloads or when you’ve had a certain number of listeners. It’s amazing. Okay. Yes. I mean, bravo. I am so happy to hear you say that. But I also feel like I want to take 1 step back because.

Me having opened my own template shop this year, not on website templates, but on Dubsado and Airtable, I know that you don’t just open a template shop and people run and buy all your templates and you’re like, well, I’m making it all this money. So talk a little bit about the growth. And you already said that you had a little bit of a buffer where you were still doing custom work, but you had introduced the template shop.

So at what point did you feel like the template shop was doing well enough to where you could actually cut down on the custom websites that you were designing and kind of go all in on your template sales?

Elizabeth: Oh, that’s a good question. And it’s hard to say cause it was so gradual for me of like, I think I started saying no to the majority of projects somewhat quickly, like as in like maybe six months after starting the simple shop. But then I was still doing huge overhaul projects that were taking me months and months and were big projects where I’m doing the rebrand of your podcast, your logo, entire website.

That’s very extensive. Like, so I, I did. I did both those things. And something to remember is like, when your one on one service relates to the digital product you’ve made, that can actually be a huge way to sell the digital product. So some of those people are like top affiliates for my template shop now.

And I actually can sometimes wish I did more custom work because that is such a great sales pitch for your templates, as a designer. And that would be true of like, for you too, with your shop of like doing the one on one can help sell the templates. Yeah, it was, it was more gradual for me though.

And when I first started, you’re right. It wasn’t like crazy sales. I actually had, I feel like when I first started that month felt really hard. I’ll share something with you. I don’t think I’ve ever shared before. But I, when I launched my template shop, I had someone, and I’m not going to say who obviously, but who like accused me of copying them, not my templates even.

It was something, it was so random and it was really mean, honestly, but it was like, it was something on my shop. Like the, on the design of the shop page. And she called me out about it on social media and like, like it was very, like very intense. I had no idea who she was and it was, but she was like a very big deal.

And so anyway, it was just very upsetting. And it was like, I had that balance of like, okay, I just launched this thing. I’m so excited. And I felt really good about the sales I made in that launch. I think it was like 10 sales, but that was like, you know, my templates are 797. So I’m like, that’s like good little.

Colie: Yeah.

Elizabeth: Good money right there. And also just like, so fun. Seeing some of those people that like I had hoped would become customers being like, yeah, like I love this template. I’m going to buy it. But then I was weighing that against feeling like, Oh, I don’t, I can’t make it with these people. Like they’re, everyone’s, the template people are mean.

Um, and like, and it was very like, yeah, it was very unsettling and scary. So it was like, it was a bit of like, Oh, I’m so excited, but also this is really hard. And that’s something that’s so fascinating about. The world of design is like copying is a real thing that happens, but it’s also a thing that I think sometimes people are overly sensitive about when there wasn’t any copying, but it’s like someone else also using show.

It had a similar idea. So I. I’m very gracious in my business when I think someone might have been a little too inspired. I’m not gonna say anything like I do, but especially after I’ve been through that, I don’t experience myself.

Colie: No, and I completely understand I, of course, I’m doing Dubsado templates and Airtable templates. And when it comes to the Airtable. Like a lot of us are selling a product that is literally identical in terms of the description and what we says that it does. I mean, there’s, there’s no way to get around that.

The most popular template that I’m currently trying to sell is creating your own client hub. And off the top of my head, I can think of 10 other people that sell that exact same template. Now, where we differ is in the views that we have and the different tables and the automations on the backend and like the instructional videos and the support that we offer.

So. They are different products, but if you lined them up next to each other, Oh my gosh, it looks like all of us copied each other. Do you know what I mean? So I do feel like people should have grace, like you said, and I’m so sorry that that happened to you because I mean. And imagine if you had been a new business owner and someone had done that, because I have honestly been on the other end, there was someone years ago, and I’m still angry about it, so hopefully I don’t spill too much tea on this podcast, but she contacted me to do mentoring, and then when it got time for her to actually pay and secure the date, she backed out.

Which, okay, no big deal. And then it was a few months later, one of my students in my, at that point, I had an online course where I was teaching photographers how to be me, like how to go into people’s houses and do documentary family photography. Someone shared this person’s brand new course. And when I went on the, about me.

Elizabeth, she had completely copied my about me. She had changed James, my husband’s name, to her husband’s name, and she had two children and I had one child, like, but she left in all of the punctuation, like all of, it was really weird and I was like really angry and didn’t really know what to do about it.

I didn’t confront her. But I was really angry. I mean, and I’m still a little angry and it’s been like 10 years, but I mean, that was a hundred percent. You took my page and just like scrolled it, copied it and put it on yours. But like all of us are inspired to create very similar. Things a lot of the times.

And so I do feel like we have to have some grace. You should really only like be upset if someone has actually like fully copied you and you have like proof on the backend that they spent, you know, hours on your website, clicking on everything. But I mean, I’m so sorry that that happened. And I’m glad that it did not, defer you from continuing in your template shop journey, because it is your number one seller now.

I mean, imagine if you had stopped selling templates, your business would be so different.

Elizabeth: And that’s something, yeah, I want people listening to hear because I, I know for me, like, I had that happen. Right. And I’ve been copied in ginormously ridiculous ways. Like what you’re talking about, where it’s just like, oh, my God, like, how, how, how does someone think that you’re going to get away with this?

And there have been times where I’ve had to be like, Hey, okay. I’ve had people literally sell my reselling my templates and courses on like, as their own. I have had all kinds of stuff happen now, but, the more subtle things where someone’s just inspired too much and they’re trying to figure out their own style.

I’m very unlikely to ever consider saying something, but, but yeah, that I just want everyone listening to hear if you’ve ever been in that experience where maybe you were in the wrong, or maybe you think you weren’t and you felt this person’s being ridiculous, whatever situation, um, to keep going and learn from it.

Like, I, I learned from that situation of like, I’m not gonna. Interact with this person again, first of all, but also, like, I want to make sure that what I’m doing looks completely different from everyone else’s. So no one can try to come at me about that. And so I don’t, I literally don’t look at other show at templates.

Like, that’s even like 1, which are that was not again, not about templates about, like, my actual website that she was upset about, but, but I don’t look at other people’s stuff and it’s just like, that’s, that’s how I, that’s how I work through that. I’m like, personally, so it’s just, you, you live and you learn through it, but don’t let that, like, discourage you and make you be like, I have to quit because literally almost every business owner that has been in it for any amount of time has had something like that happen to them on either end, or both.

And so it’s just like, you. You’re not alone in that feeling.

Colie: so we’ve talked about website design, now we’ve talked about your template shop. I mean, but that’s not the only things that you do, Elizabeth. So talk to me about your journey to be an educator. And guys, this is when I’m going to hop in and I’m going to say, I find this really fascinating because.

For this, Elizabeth and I are on complete opposite ends. I think most of, you know, by now, the very first year that I was a photographer, I created my first course. Like I have done photography education the entire time that I’ve been a photographer, but Elizabeth started with like her one to one service.

And now she’s got two amazing courses, which I am a student in both. That’s why I said, you might feel compelled to buy some money at the end of this episode, but your first course was booked out designer. So. How and why did you decide to create that course? I

Elizabeth: do is like keep a dream journal or something where you’re thinking ahead on your business of like, this does not make sense now. I have no idea when it’ll make sense, but this is something that I think I could want to do at some point. And for me, making a course about running a design business was something I thought I wanted to do very quickly when I had no reason to do that, where it would have been a bad course if I made it that quickly.

But I, I had this like interest in like, Hey, I want to Figure this out and then make something that I feel like is missing in the market, to help other designers. And so I had the dream for a very long time when it ended up making sense was when I did feel like, Hey, I have stuff to teach. I figured some things out.

And, for me personally, I really love teaching and that’s something I think some. Entrepreneurs are going to feel really drawn to teaching. I think you do, Colie, having a podcast, a lot of people who are drawn to podcasting, like, are also drawn to teaching, and a lot of people are not drawn to teaching and you might feel like you can do it yourself, but you don’t know how to teach someone else how to do it.

My mom was a, she’s still a teacher now, actually, but she was a long time teacher in the public school system. My dad was an entrepreneur. I feel like I’m really like. Pulling from both of them in that. Yeah. Like, I’m like, oh yeah, I’d like learned. And my mom was a great teacher and still is, but like her students always loved her.

And I think she has a good knack for like making concepts simpler. And I think I also have that, but I’m also just drawn to it. Like I, I’m someone who, when I figure something out, I’m not like, Oh, cool. Like, I’m not going to tell anyone this. So I’m more like, let me like, figure out how to like, translate this into something that, someone else can also use it.

That really works. So that was how. I got the interest in booked out designer in making it and I actually funny enough for about it. Gosh, it was like an over a year and a half before I actually launched it, but I started a wait list for the course. So I talk about on my own podcast and then put it off because I was not interested in doing a beta launch where you.

Sell it before it’s created. I just was not interested in that at all. I was like, that’s not how I want to do it. I want to make the whole course and then sell it, but it was such a huge course. I mean, it’s over 90 lessons. So like, it’s like, that was, that would have been a lot to do and then not know if people will really

Colie: to buy it.

Elizabeth: Yeah, so. I basically, because of that being like my perspective, I sat on the idea for like a year and a half and then got the motivation of like, okay, I’m going to do a beta launch. I started to see beta launching a bit differently. And then, I did a beta launch where it sold out the amount of spots.

It was 30 spots, but I ended up doing 40 people. Cause it sold out so quickly in like an hour and a half in it and it was like just boom and like, okay, people do want this. This is exciting. And then I had like the motivation and the students to ask questions to while I made the course, which I think made it ultimately so much better.

And so now in my second course, I’ve done that again of like a beta launch launch of it.

Colie: and I want to give you guys some perspectives on numbers because Elizabeth just said that she wasn’t really into beta launching. And I think that beta launching gets a really bad name because everybody assumes that it has to be cheap. So, I want to be here to tell you nothing that Elizabeth does is cheap, but her beta launch was actually 997.

So, just under a thousand dollars for booked out designer. And that course currently sells for is it 1497 or 1750.

Elizabeth: 1797.

Colie: Okay. 1797, but that’s three years in it. We’re almost at your three year anniversary. So, I mean, she did gradually increase the course, but I mean, 997, like almost a thousand dollars for a beta course.

It’s actually a lot of money and I happily paid it. I mean, she said she sold out in an hour and a half guys. I don’t know what number I was, but I’m sure I was in the first five

Elizabeth: You were, you

Colie: was, and I bought her course as a non designer. So the one thing that I want to say, and it’s so fascinating to me because I think that it goes to the power of using your podcast to sell your products, which is the next thing we’re going to talk about, but also.

Just the power of your marketing in general, because even though I am definitely not your target market, or at least I wasn’t when you were originally offering up the course, I was like, no, I love everything that Elizabeth does, even as a non designer, I am sure that I am going to learn something about running my Dubsado setup business from Elizabeth when she’s talking about making website designs, I was like, there’s got to be something in there that I learned.

But so website design. To the template shop. Those were the same customers, but technically your course was not the same audience. I mean, I’m sure that there is perhaps some kind of overlap, but when you’re trying to sell a course to tell people how to run and create the business that you’re currently running, I mean, those are definitely not the same people.

So you mentioned the wait list. How did you build an audience? of the first, like, you know, your audience is thousands, but like, how did you build an audience to where when you open the doors in an hour and a half, 30 plus people said, absolutely. And sold out your beta course. Like what was the process that you used in order to get that accomplishment?

Elizabeth: you’re right that it is like, it’s completely different audience. Audiences, I would even argue in my situation because like the website templates is for people who

Colie: Yeah.

Elizabeth: know how to do a website and then book. designer was for people who are so So it’s like, yeah, completely different people. And I would say my podcast ended up attracting a lot of designers as listeners, even though I was trying, and I still am, I mean, my podcast is mainly for like any, Small business owner, but I do episodes where I’m like, Hey, I’m just talking to my fellow designers.

But back then I really didn’t even do that that much, but I kind of started to, as I was more interested in like creating a course, I made more content where I’m like, Hey, like this is just more for designers. But even still like the way I was teaching on the show really. resonated well with designers. So I think that’s where a lot of those people came from and just other designers who maybe had been downloading freebies on my site for years and things like that.

But one thing I did was when I, when I got serious about it, so I made the wait list. And just kind of like, let it be what it was. But then when I got really serious about it, I did one on one calls with about 10 different designers. And the way I asked was I went on Instagram and I was like, Hey, I’m working on a course for designers.

I’m wanting to ask what 20 minutes of few people’s time. I want to ask you some questions about what you would want to learn. Do you want to like, who, who’d be interested in having a call? And. The first like few people who said yes to that. I did zoom calls with them. I recorded the call and they told them like, I’m going to record this for like, I’m taking notes and I asked them questions about like, what they’re looking for in the course.

I think that was like a helpful sales pitch on accident. Even almost all those people bought, but also that helps me know how to market the course because I was able to hear like, Hey, like, what are you? What, what, what are you wanting? What, what do you not like about courses you take? And what is something you’d be looking for from me specifically?

And then I did a wait list. I do. I highly, highly recommend this when you are doing a wait list for anything do do the option where people just put in their first name and email address and they go on the wait list. I do that. Yes. But also consider doing a survey

Colie: Mm

Elizabeth: Where people, where you can ask them, it could be five questions.

It could be 20 questions. Mine have always been a little on the long side, but like asking them questions to help you and creating the product. And then you use that survey to write the sales page and the emails when you do the launch and also to make the product itself. Like you are referencing that as your, if it was a course, you know.

Here’s what I need to include in the course because it’s what people are asking for. But that was something I did. So when I did the marketing for the course, it was like, I was using the same language. Everyone else was using to describe what they needed. Um, and that was language like some of that I would have thought of myself, right?

But other things I’m. Probably would not phrase it the same way because sometimes we try to phrase things really fancy and it’s like, no, you need to say it the way people are saying it and like a consistent thing on that booked out designer survey, which ended up having like over 100 and something designers takes out a lot of data.

But people were saying the phrase booked out that they want to be booked out. They want to get clients more consistently. Like, a lot of that language was there and even helped me name the course. Like literally the fact that booked out was used so many times. I was like, Oh yeah, I like that. Like, and that’s, that’s a phrase we use.

It’s not super fancy, but it’s very clear. And so that can be a way to really gauge interest in your product idea and also like give yourself really solid marketing data to, to use.

Colie: I love that you use your marketing data because again, I think you’re an amazing marketer, but I’m really glad that you mentioned that survey because that’s not the only survey that you use inside of your business for marketing. I know for a fact, because at this point, I think I filled it out, I don’t know, two or three times. You send out that annual survey to your email list, as well as your podcast listeners so that you can get a pulse.

On who’s in your audience and what they need from you on a yearly basis, because sometimes what we need changes. I know that I think I filled out that survey for the first time in like 2021, maybe 2020. And what I’ve answered for you in, in sequential years, it’s been different. It hasn’t been the same every day, every time.

So I think that, you know, if you take anything away from this part of the conversation listeners, it’s that you should be asking your audience and it’s every facet of your audience. People who have already hired you, people who are in your social media audience, people who are on your email list who aren’t actual clients.

And if you have a podcast like Elizabeth and I also asking the people who are listening that you might not have. a direct connection with because that’s the thing about emails. Like when we have your email, we can see when you open our emails. We can see when you click. We don’t have that same level of data for people who are listening to us on our podcasts.

Elizabeth: Yeah, yeah, absolutely. Yeah, surveying is just, it’s so helpful and often overlooked, especially for people who you might feel like you don’t have a big enough audience to be worth surveying. The first time I did a yearly survey was probably 25 people. Like it doesn’t have to be. It’s so funny because then those people had a very high chance of getting the gift card that I was giving to like one random winner, you know, but, you can get benefits from it with a small, smaller audience.

And there’s other ways to survey besides, like, an official form, like. Something I’ve enjoyed doing is like an Instagram post where I’m like, ABC or D, which one of these do you want to hear about more on the podcast or doing like story polls? It’s going to be like less precise because people are just kind of like clicking through, but that can be another great way to just like collect data on like how people phrase things or like what people want from you and whatever thing you’re working on.

Colie: So then you decided to add a second course and this is going to bring us to the podcast, guys. I want to say one of the things that I love that Elizabeth does is how effectively she uses her podcast in order to sell her actual products and services, which would be things out of the template shop or now her booked out designer course.

And the new podcast success blueprint course, which again, I was waiting for her to open it. I’m sure I was one of the first five people who bought it. And I feel like my podcast is very successful guys. I appreciate each and every one of you that tune in multiple times a week to listen to me talking to myself.

Or to my guests, but I know that there’s always room for improvement. And so one of the reasons that I jumped into Elizabeth’s course was the way that she monetizes her podcast in order to gain not only an audience, but an audience of buyers. So I want to spend the remaining time, Elizabeth, kind of picking your brain and getting people to see how you can use one medium, whether it’s a podcast or your email list or your YouTube channel.

To market your services when your services are potentially so different because we’ve already said it’s a way different audience of people who are buying your templates versus joining Booked Out Designer and even with the new podcast course. So, how is it that you make sure that you have a clear goal for whatever marketing it is that you’re currently doing and that you’re talking to the specific audience that needs to hear about that offer?

Elizabeth: Yeah, that’s, yes, and podcasting so amazingly effective for that. So something I do on my show that I think you do too. And it’s like, some people really struggle with this concept though. Did the same thing when I made Book. Designer, but talk to like one person. Like you don’t have to, every episode does not have to be for every listener.

And it’s funny too, just to bring it back to the course stuff real quick. When you were saying that you joined Book. Designer as a non designer, I actually went through a little like, branding crisis when I was first making the course of like, do I make this like the booked out service business owner course?

Like I wouldn’t have called it

Colie: roll off your tongue.

Elizabeth: wouldn’t have called it that. But I was like seeing that, Hey, this stuff would actually work for a variety of types of businesses. And I’m like, I could probably sell more and reach more people. And this could be like my main course if I just made it for like everyone.

But ultimately I realized I was going to water down the content if I did that. And I was able to be even probably been unintentional to some effect because it would have been like, I’m trying to think like, okay, well, I’m thinking I’m a designer, but like, if I were a copywriter, I would do this as a photographer, I’d do this, you know, whatever it is.

And so it was better for me to in the end product, and even for people who bought it, who are not designers, that just got really specific. But I think we have to do that on our podcast too. So 1 thing I do is like, whenever I have. A launch date figured out, which I’m not someone who does a really amazing launch calendar a year in advance, you know, be cool if I was, but I’m not, so I’m more like a few months out and then the date might change and I’m looking at like what’s happening in the world, what’s happening in my life, when the last time I did a sale was and all that kind of thing, to figure out like, okay, when’s this promotion, this launch, this sale, whatever it is going to be.

And then I try to, well, I do, I do one episode a week, but I try to work my content leading up to that launch or sale to be talking to the person that would potentially buy that item and it would be a good fit for them. So like, for example, with podcast success blueprint, which I launched. Like two months ago at the time we’re recording this and I did, I did a Beta launch.

I ended up with 61 people joining, which is awesome. I actually didn’t limit the number, which is so funny to do it that way. I was just like, you know what? I don’t really want to limit the number, so I’m not going to. but I was limiting the time on it, but leading up to that, I did like three weeks straight.

It was. All episodes about podcasting. And I knew that there are plenty of people who listen to my podcast who don’t want to learn about podcasting and they might not enjoy those episodes. They might listen because they’re curious or they might skip them. But once I’m done with this launch, I’m going to go back to some episodes that like is going to appeal to them.

I’ll do an episode that’s. Just talking to designers. I’ll do an episode that’s talking to moms. I’ll do an episode that’s talking more lifestyle, more productivity based, like what faith based, like I do so many different topics and I just try to balance it all. But also looking at the launch calendar I think is really helpful and something I do too that like I think is.

Very helpful is like before, so like, let’s talk about that runway for the podcast course. Let’s say it was 3 weeks of episodes before those 3 weeks start. I might do an episode right before that. I think like, everyone’s going to be obsessed with and it’s like, just to like, get like, Hey, if you haven’t been listening for a while, come back over here.

Y’all are all going to love this and then we’re going to go into this. So just thinking about your content that way. And it’s cool because if you really work from like. A system. I use ClickUp for my podcast for managing it. You can actually get in my course, the templates for ClickUp or Notion to like manage the podcast.

But I have a calendar view. Each episode has a task list and I can literally be looking at like, okay, here’s the month of February. Like what? What, I want to rearrange these to go with this launch and you just rearrange them and you can like see it really clearly, which I think is helpful versus it just being like, oh, it’s episode 12.

seeing it on a calendar.

Colie: Yeah, I think the one thing that, and I imagine that you do this, and so if you don’t, please correct me because in my mind, this is what you do, and it’s what I’m trying to get better at when I am thinking of creating the podcast episodes and guys, I just want to take a brief break right now and tell those of you that don’t have a podcast and are not interested in a podcast, please listen to what I’m saying and apply it to whatever your main marketing channel is.

So if you are an Instagram person or you do email marketing, please think about what I’m saying and just apply it to that instead of a podcast. But when I sit down to make my content, we all have different segments of our audience. Like, I talk to photographers. I talk to very entrepreneurs like in the very beginning stages.

I also talk to very advanced entrepreneurs like you and I. I think about what the episode is and who I am actually trying to talk to. Like you said, I don’t have to talk to everyone in every single episode. And I think one of the things that I do if I’m ever creating an episode that’s specifically for photographers, they are a big portion of my audience, but they’re not the only ones in the audience.

I might just warn people. Hey guys, this episode is for the photographers in my audience. If you are not a photographer in a couple of episodes, I’ve just said, Hey, you might want to turn this off. Cause none of this applies to you. Like just point blank, come back next week. I’ll have something for you. But if it’s something that I think that they would still.

Benefit from, even though I’m giving examples of photography and those things, I will say, listen, I know I’m going to say photography a bunch of times, but this will apply to you. So please don’t tune it out. I feel like if all of us looked at our content calendar, and we tried to imagine who that piece of content is for, it will help us market whatever the point of that piece of content is more effectively.

Because like you said, you have episodes about your faith. And about being a mom. And I mean, there are some episodes that I love of yours, but there are others where you say, and I’m like, that’s not for me. I’ll come back next week. But so do you do that? Like inside of your content calendar, are you actually identifying like the target audience for that piece of content?

Or is that just something that I imagine

Elizabeth: Yeah, no, I’m definitely doing the way you’re describing and it’s like, especially for solo episodes, which I do a ton of solo episodes. I’m, I might not like be riding out in my outline. This is who it’s for, but I’m knowing that. And what you just said of saying, like, like, I regularly. When I do episodes, it’s just for designers and I’m putting it in the title too, typically, because I’m trying to like really talk to that audience.

But I’ll often say in the audio, like, Hey, if you run another type of service business, but you are really wanting to like create better systems, this episode is also going to help you just apply it to your own business. Like, or I’ll do, back in how I said, I’ll do the whole like appeal to a lot of people and then go more niche.

I’ve done episodes before where I maybe thought at first, I might, I’m going to make this three tips for designers. And then I ended up realizing I’d actually rather make this broader. So you can go both ways, but really trying to get specific, I think is helpful because then people are going to like get so much out of it.

More so than if you’re like trying to be too generalized. And that’s the cool thing about long form content. Like you, like, I’m at, like, we were just saying your episodes number 241 on my show. Like, I’ve done it so many podcast episodes and this is a library of like, your work. It’s not like a 1 time thing that’s just going to get listened to once.

These are going to keep ranking. And PE on Google and the podcast apps and people keep finding them. And so like, like you said, like, Hey, come back next week. This isn’t for you. People also can go back to your old episodes. You can recast episodes. That’s something I’m trying to get better about is like re when I’m feeling like on a week, like, actually coming up at the time.

We’re recording this for December. I’m going to recast some episodes. Because it’s like my podcast gonna air on like Christmas and I’m like, I don’t, I’m not really, I’m not going to create some new episode on this day. Okay. But, I’m, I’m going back to, I’m, I think I’m literally recasting episode 12, which is like insanely old.

But it’s like, I know it’s a really good content and like, people are not necessarily going to like go all the way back to listen to that. So just know that though, with whatever type of content you’re creating, especially if it’s like long form content on blogging, YouTube podcasts, like you’re creating a library of work that you can keep utilizing other ways.

Colie: Yes. And you know, the one thing that I feel compelled to say now, because I know that you’re a big, you’re a big fan of CTAs, and as you’re creating your library of work, guys, Don’t be afraid to go back and edit the CTA. I think that that is one of the best lessons that I have learned about creating content and like using it going forward.

As a photographer, what I would do is go back into old blog posts and like update, you know, this is the kind of session, if you want more information, click here, like what I was selling nine years ago in my photography business is not the same as what I’m selling now. So making it a habit. of your pieces of content that are most popular.

So for a podcast episode, it’s getting the most downloads for a YouTube video. It’s getting the most watches for blog posts. It’s getting the most traffic. Don’t be afraid to go back to those pieces of content and like slightly update them to make them currently relevant for what your offer suite looks like now versus what your offer suite looked like when you first created that piece of content.

Also. Referring people back to that library. You don’t have to take the chance that someone is going to find this episode, like episode 12, like you said, if I’m having an episode with you right now, and it’s relevant to a previous episode, you better believe I’m going to put that in the show notes, or I’m going to mention that on Instagram or in this same week, I might pull like, cause when I was on your podcast, we talked a lot about my content creation for social media, from the podcast posts, I might pull one of those short form videos from a different guest.

And re air it or re post it on Instagram so that people might feel compelled to go back and listen to older content. Because that content is not stale. Most of us are creating long form content that is going to continue to help us sell our offers well into the future.

Elizabeth: Yeah, and I love that and how, especially the point you just made of like, look at what’s most popular and do that because it can feel really overwhelming. If you’re like, oh, yeah, all my old episodes talk about something I don’t do anymore. Like, you don’t have to tackle all of them at once, but tackling the, the ones that are getting, you know.

The most traction and something else worth doing just back on how it’s like when you’re making long form content. You are creating a true library of work. You pull from that library of work. Something I’ve been doing lately for really all year, generally speaking, but like, I just was doing this for working on like, my social media content calendar.

I’m like, okay, what are people thinking about right now? What, what kind of content would do well. And, there were a few things where I was like, I wrote a blog post on this. There’s one, we’re making a reel, that is based on a blog post I wrote at the beginning of 2018 before I had a podcast. Yeah. And it’s like, it was about what to do as a, in a slow season as a designer.

And it was like, yeah, that’s, that’d be a great. Content piece. Like, I feel like I’ve talked about that before and I like go search my blog. I did talk about that. Let’s, let’s see what I wrote here and use some of this, but just knowing that like, you know, when the piece goes live, you’re probably going to be like sharing about an Instagram.

You might send it to your email list, you know, it’s on YouTube, it’s on your podcast, but that doesn’t have to be the last time it’s talked about. And even in that same way, like, it could be that maybe one of those tips you shared or your guest shared gets made into another type of piece of content.

Colie: I am going to reshare Ashley Schuller’s episode, guys, in the show notes, because one of the things that Ashley said, and I’m going to admit, I still haven’t done it, but it is on my list for January. Elizabeth, I am wondering what your organization for your content is like, because, you know, you just said, Oh, I know I’ve talked about this before.

One of my goals for 2024 is to do a much better job of like, Having a library that I can organize and that I can search for going in the future and so identifying what audience a particular piece of content for is great, but also labeling it with like key words and labeling what the CTA was or what offer.

It was written to sell is something that would be like super helpful to me going forward. Especially as I work with a team. Now I don’t need to be the only person that like has to search in my brain. Like, Oh, I think I talked about this last year, but I don’t remember where. So my goal for 2024 is an air table hub that has all of my content in one place.

And I’m not really talking about putting every single piece of content from Instagram guys. I’m really talking about like my long form content, blog posts. Podcasts, YouTube videos, so that if someone asked me a question in DM, me or a team member can go into that air table hub and find that piece of content.

Or if I’m trying to like, let’s say, make a new campaign to sell an existing offer or even sell a new offer, I can go back into my content library and figure out which pieces of content I can recycle or reuse for this new offer sales pitch launch that I’m trying to work on. Mm

Elizabeth: Yeah. Well, I love that air table idea. That’s really brilliant. I was, as you were talking, I was like, okay, I do a more messy version of honestly of what you’re saying. But one thing we do is we have a doc in ClickUp that whenever someone, um, Whoever I or the guest has said a really good poll quote in the episode, it gets put into that doc to then potentially use that in another type of content, like an Instagram reel or something like that.

So it’s not the audio, it’s like, literally just the text of what was said. So that’s 1 thing we do just trying to pull that out. What episode number was this? There’s here that is. And then I’m also tracking for, which I’m mostly just doing podcasting now. Podcasts like blogs. Are whenever we do that, it’s like a very like, okay, we’re trying to rank for this thing and it’s really long and that’s what’s for, but by every single podcast episode is a standalone blog post.

So those also are like, doing that same work, but, we on the, like, task list for the episode, which gets. Save to like the published episodes. It’s still on the calendar. I put in what the ad was, if there was one and then what it was about. Yeah. Cause that’s like you easily forget. And especially if it’s like in the middle of the ad, if it’s in the middle of the episode that’s baked in and things like that, you’re not going to find as easily.

And then we also can easily click over and see like what the show notes were and things like that right there. So if we did need to update something, that’s an easy way to find it. And something else I do that literally benefited me. Like right before we started recording is I have a shared iPhoto folder with my podcast manager.

Yeah. And, it’s so handy, but we, so that we make graphics for every episode. And usually quite a few that go on Pinterest, they go on Instagram. There’s also videos, if it was an interview or if I recorded myself on video as a solo episode. And they all get put in the order that the episode airs into the shared folder.

But this morning, I was wanting to promote an older episode that was like 40 episodes ago. So like, not that recent. And I was, it took me legitimately 5 minutes to do the whole thing. But I just was like, oh yeah, it’d be good to promote that today. Scroll through, found, okay, I know that was around this episode number.

So it’s probably around this date. Find it, save the image. And then, um, I was able to upload it on Instagram and talk about it. So that could have been so much work that I was like, I don’t know what episode it is. Let me go, let me go to Google drive. Let me go airdrop it to myself. It’s just on my phone.

So keeping something like that can be really helpful too.

Colie: Amazing. So guys, I want to summarize because I feel like Elizabeth and I have talked about so much stuff in this episode. I’m like, how are you guys going to like, think about all this stuff? So at the, at the core guys, what I wanted to talk to Elizabeth about is her offer suite and how she markets to different people in her audience at once.

And so I think what you guys have heard us saying after this episode is identifying Who you’re talking to for each offer is super important. Organizing all of the content that you have related to your different offers and your different audience. And then don’t be afraid to like pull from that old material in order to sell new offers that might’ve been unrelated to the old offer suite, to be honest.

But also I hope that like the numbers that Elizabeth shared are helping you understand that. You can have a very wide variety of offers inside of your offer suite in terms of prices and that you can still market them all effectively on your marketing channels, depending on what they are and who the audience is that you’re talking to.

Elizabeth, is there anything that you feel like we talked about that I didn’t include in that summary?

Elizabeth: no, I feel like that was great. And I, yeah, I’m, I’m with you on just, just one last, I guess, thought on the multiple offers is like. Especially if you have a personal brand business, which could literally be your name or not your name, just all I mean is that you are like front facing your business, you can build a brand in such a way that people are following and buying from you, regardless of what it is, which leaves more space for you to talk about a variety of interests.

And have a variety of products for a variety of people and it still resonate because someone’s going to fit into the different categories and you can do that really big scales or at smaller scales. And, I, I’ve known for years that I was interested in doing that because I don’t, I want to be in an entrepreneur very long term.

And I know that, you know, 40 years from now, I’m not going to be selling show at templates. Probably. I mean, like, will robots be making our websites? Like, I don’t know, but I’m like, I, I don’t know what my business is going to hold. And so it’s. It’s like building the brand around like your content and things like that can be really effective as you change your offers over time.

Colie: And as your season of life changes that too, I think you and I are both firm believers that I fit my business into my life. I do not fit my life into my business. And so I feel like the most successful entrepreneurs have that same kind of In that it’s okay if what made me, because I will definitely say that what made me six figures last year is definitely not what I was focused on this year because my time and my capacity changed drastically related to my personal life.

And so I had to take that into account, which is why I finally launched the template shop and did those kinds of things. So guys, when you have a voice inside, that’s telling you. Maybe it’s time to try something new. Maybe it’s time to make a change. Like don’t squash it. Figure out how you can help it grow.

Elizabeth: Yes. Love

Colie: Elizabeth, if people want to hear more about you and all of the amazing offers, don’t you worry guys. I’m gonna have all these links in the show notes, but where can they find you on the

Elizabeth: Yeah, well, thank you so much. I mean, this has been so fun. I loved all the questions you’ve asked. I’m elizabethmccravy. com. I’m at elizabethmccravy on Instagram. The podcast is called the Breakthrough Brand Podcast. Y’all should definitely go listen to Colie’s episode and the other ones. And there’s so much, there’s something there for you, probably a small business owner, that you can find something in those 200 something episodes and scroll back and As far as you want to go, and download things.

And if you are a designer or someone who wants to learn service business stuff, book. designer would be a really great fit. And then if you have a podcast already or are like interested in starting one, podcast success blueprint is really for both. I struggled with back in how course branding and like what to do can be tough.

I was like, this two courses are one and I ended up being like, I’m going to do it all in one. And really divide it up to where like, if you have already had your podcast while you’re going to skip these two modules and I’m going to end up making roadmaps for it where it’s like, Hey, here’s what to do for these different goals.

But it’s very extensive on, like, making money from your podcast, doing interviews. Well, so episodes, well, um, organizing things. So it doesn’t take over your life and all that kind of stuff too.

Colie: Yeah, guys. So if you see an increase in solo episodes or in the quality of my solo episodes, you are going to be able to completely attribute that to Elizabeth and her course.

Elizabeth: I know, I heard you say in your podcast the other day that you hate solo episodes, and I’m like, no, you do such a great job, though. You need to, solo

Colie: I know, but I feel like, I mean, I’ve watched the, I’ve watched the module. I need to go watch it again. But like, I really, I think that my problem is that I am like, allergic to planning solo episodes. I feel like every time I write an outline, or I try to go from like, a script, it does not sound like me.

And so when I record it, I feel like I have to scrap it because I can’t, I can’t listen to it. Like, I know that I am reading, from something and it just doesn’t sound natural. But I think, you know, practice makes perfect, Elizabeth. I’m gonna get there and I’m gonna get there based on your course and your awesome material.

So it’s gonna be all good.

Elizabeth: I love that.

Colie: All right guys, that’s it for this episode. See you next time.