Episode 009: Conducting Consistent Customer Research

I am obsessed with copywriters.  Probably because I would LOVE to be a better writer, but 100% know my strength is in numbers LOL. In today’s episode with Nadine of Can Do! Content, we are exploring the idea of conducting consistent customer research to fuel all the messaging in your business.  Basically letting your potential and current clients give you all the words you need to talk about your offer and attract other dream clients for your offers & services.

Nadine specifically identifies herself as a strategic copywriter and I adore anyone who puts strategy-first. This conversation fully covers the when, how, and why of customer research with a peek at how Nadine does this in her own business on auto-pilot.

I personally loved collecting research data in my previous life (PhD dropout here) and now I can ask ALL the questions without worrying about getting graded on my interpretation and presentation of those results. 

Here are the highlights…

[00:18] About Nadine’s business
[01:13] Entrepreneur or Creative-First?
[02:40] What is Voice of Customer Data and why should we care?
[03:59] How to collect data from your own customers
[08:11] Providing value as a means to collect data
[09:42] What if you are a newbie and have very few clients?
[15:45] How Nadine is conducting consistent customer research on autopilot
[19:37] Making Customer Research a habit
[21:44] Making time to review and implement this data
[25:09] Nadine’s biggest fuckup in business and how her business changed
[27:35] Being consistent in your photography and systems
[30:06] Her offers, including the fabulous Audience Success Formula for your DIY peeps ?

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Guest Bio

Nadine Nethery is the Founder of CAN DO! Content and a strategic website and email copywriter for female founders who want to intentionally attract, delight and retain their dream customers.

Her strategic take on copy turns every brand touchpoint into genuine connections that drive sales, celebrate loyalty and surround you with keen brand advocates who happily do the word-spreading for you.

Over the years, Nadine has given global e-commerce success stories, game-changing startups and industry-disrupting service providers the words to shine and the strategies to build a sustainable business long-term.

Links

Nadine’s Website
Nadine’s Instagram
Nadine’s Facebook

Get her Audience Success Formula

Click HERE to read a transcript of this episode